By: Josie Swift

The Genesis of What a Story

In 2015, Vikas Tiwari set out on his entrepreneurial path after realizing the struggles faced by numerous emerging SaaS companies in effectively communicating their ideas. This realization sparked his motivation to establish an exceptional video production company aimed at helping SaaS companies showcase their products in the most impactful manner possible.

Initially, Vikas dipped his toes in the water by taking on freelance projects. Soon enough, he discovered like-minded individuals who shared his vision, and together, they formed the renowned agency we now know as “What a Story.” Their goal was clear and remarkable: to demystify complicated concepts and make technology accessible to everyone.

Navigating Entrepreneurial Challenges

Due to a lack of prior experience or formal education in the business and a lack of funds and resources, they faced many challenges, from formulating effective pricing strategies to delivering exceptional service. One of the major challenges was educating clients on the significance of personalized and result-driven product videos. However, Vikas and his dedicated team showcased unwavering determination, transforming setbacks into valuable lessons and consistently improving their strategies.

Celebrating Milestones and Recognition

Despite the hurdles, What a Story has achieved significant milestones over the years. With over 600 global clients and more than 1,000 impactful videos produced, their work has garnered recognition from industry leaders and prestigious publications such as HubSpot and Inc42. Awards and accolades, including being named Video Agency of the Year 2020 and Best Explainer Video Company of the Year 2019 (source: clutch.co), underscore their commitment to excellence.

Vision for the Future

Looking ahead, Vikas envisions What a Story becoming the premier video agency for B2B SaaS companies worldwide. Their goal is to create a positive ecosystem where creativity thrives, and clients feel empowered and satisfied. With plans to launch a new website offering more video services and various pricing plans, What a Story aims to provide end-to-end video production solutions tailored to the needs of their clients.

Setting the Standard for Excellence

What sets What a Story apart from its competitors is its unwavering commitment to customer satisfaction. Focusing on delivering exceptional experiences, competitive pricing, and a unique refund policy, they ensure that every client receives excellent service. 

“Our team is our customer” is more than just a catchphrase for them; it reflects their commitment to nurturing valuable connections and their focus on customers.

Sharing Words of Wisdom

Vikas emphasizes the importance of niche specialization, urging others to hone their skills and services to stand out in a crowded market. By staying true to its niche, What a Story has carved out a distinct identity and earned the trust of clients worldwide.

Empowering Businesses Through Storytelling

In a world where storytelling reigns supreme, Vikas Tiwari and his team at What a Story are leading the charge, empowering businesses to communicate their message effectively. With a blend of creativity, innovation, and a customer-centric approach, they continue to shape the video production landscape, one compelling story at a time. What a Story offers videos for different purposes, such as explainer videos, product demos, marketing videos, and more.

Innovating Through Personalized Solutions

What a Story prides itself on offering personalized and result-oriented SaaS product videos that deliver impact. While this approach may require more time and effort than generic solutions, it ensures clients receive content tailored to their needs and goals. By prioritizing quality over quantity, What a Story sets a new standard for excellence in the industry.

Expanding Reach and Impact

As What a Story continues to grow, Vikas remains committed to expanding its reach and impact. He aims to make What a Story a global leader in video production for tech businesses by forming strategic partnerships, striving for excellence and implementing effective marketing strategies. 

With a focus on continuous improvement and customer satisfaction, the future looks bright for Vikas Tiwari and his team at What a Story.

Published By: Aize Perez