By: Mark Davidson

If you want to learn how to organize a stable income using digital services, Anna Zakkeri, the founder and CEO of the online production center ZMG, a Master of Management, author of numerous online educational courses and books on digital marketing, currently educating over 7,000 students, a participant in the “Top 100 Entrepreneurs” rating, and the creator of a unique methodology for launching online courses with six-figure income, will assist you with practical recommendations.

How to make money on the Internet

If you sell services, physical products, or services, a webinar is the tool that outperforms all others on the market in terms of effectiveness. And if your company needs to increase revenue but you don’t have a free master class, then you absolutely must read this article.

At the end, you’ll find Anna Zakkery’s contact information if you need to analyze your future webinar.

What is a Free Master Class

A free master class is precisely the point that can give you huge turnovers in just two hours if done correctly, says Anna Zakkery.

A free master class is usually a two to three-hour in-depth presentation about your product or service, made according to a specific algorithm, at the end of which you make an offer to buy/join/submit an application. In other words, you urge the viewer to give you money.

According to Anna Zakkery, this method is unbeatable in terms of effectiveness. What is its essence? A free master class gathers many viewers in one place. And all of them, united by one synergy, work in the chat, listen to the speaker, and watch the webinar.

“Imagine in the age of reels and TikToks lasting 6 seconds, to hold someone’s attention for 2 hours! That’s a tremendous value. If in 6 seconds of a reel video we’re used to understanding its essence, then imagine how much you can embed in the viewer’s mind in 2 hours of a well-structured selling webinar. I think the roots of the free master class lie in the era of TV sales. 

When you turn on the channel and see a beautiful girl sitting on the couch, advertising a ring, and saying that if you call the specified number in the next few seconds, you can buy it with a 50% discount. And this offer is really only here and now. A free master class is somewhat similar to this,” says Anna Zakkery.

Many have seen advertisements for such master classes. Remember when you browse Instagram, Facebook, Google, watch something on YouTube, and suddenly there’s an ad on a topic you’ve recently been interested in. It’s amazing, you think, where do they know that I want to go on a cruise? And here’s a cruise offered to you. You discussed with a friend that you want to learn how to make crafts from epoxy resin, and here’s an advertisement for a suitable online master class. Dreaming of learning how to cook New York steak, and please – an excellent online course from a cool chef, inviting you to his website.

You respond to the advertisement, click “Learn More,” find yourself on the landing page, and see the description of the free master class on the topic of interest to you: who leads it, why it’s worth attending, at what time, in which time zone. You click “Register”/”Watch”/”Get Access” and enter the funnel – you find yourself in the networking network of potential leads for your future service seller. And soon enough, you’re already on the webinar.

The Huge Bonus of a Webinar

In a two-hour webinar, any product or service can generate sales volume of one or two million dollars, says Anna Zakkery. But even if you make $100,000, you’re already covering a year’s worth of work as an accountant in the USA. Imagine someone working for a year to earn such money, and you make it in two hours!

“A million dollars is the salary of a senior IT specialist in a large corporation for 3.5 years. I hope this example is convincing enough for you to consider whether a webinar for my company can seriously increase revenue in unstable times,” says Anna Zakkery.

How to Create a Great Selling Webinar

People implement webinars when they are ready for increased customer reception, says Anna Zakkery.

“Our company works with people who organize online educational courses. And we always say: before increasing the number of students, calculate whether you have the resources for it. Are you really ready for not just 10, but 100 people to come to you? Or if you sell a product, please, before hosting a webinar, make sure you have the necessary supply in stock, and you can provide all the items that people buy on the webinar,” recommends Anna Zakkery.

According to the expert, this is the first subtle point affecting reputation. Often, webinar authors think: well, we’ll do something now, and hardly anything will come of it. And then it turns out that you can’t fulfill your commitments.

“Many who think this way lose their reputation at the start. You should only think about a webinar if you’re sure you can provide increased throughput for your services or products,” says Anna Zakkery and adds: “You may consider this method outdated and say that no one has used it for a long time, but I believe that all modern methods are well-reworked old ones.”

How to Come Up with a Webinar Title

The webinar title should be catchy, emphasizes Anna Zakkery. “I should scroll through the internet and see a headline that hits every word, phrase, format said. And it should attract me. Therefore, it’s very important to work on the webinar title.”

To come up with catchy headlines, Anna Zakkery offers a method called 4U:

• Usefulness
• Uniqueness
• Ultra Specificity
• Urgency

I’ve come up with a title, what’s next?

Within the framework of one article, it’s impossible to describe the entire process. Our task is only to show that today you can decide to have such a powerful tool to increase revenue. But we will list a few key elements, and some we will repeat.

So, first of all, make sure that you can provide increased throughput in your business after the webinar. Secondly, after coming up with a name, think about who will advertise for you.

“If you have a small budget, start with the platform where most of your audience is. As a rule, in my niche of online educational projects, it’s Facebook and Instagram. These are the best tools for attracting a more targeted audience,” recommends Anna Zakkery.

Choosing a platform for advertising, prepare a landing page and text with a message indicating when and where the webinar will take place. For example, on Zoom. Create a presentation, gather people, prepare technical solutions so that you have a link within this zoom – and that’s it. “You’re sitting on a bag of money, and to get it, you just need to take the eight steps listed,” says Anna Zakkery.

Who Should Conduct My Webinar?

If you have your own blog, you can manage with zero investments and independently write a post, make a series of stories, release reels about preparing a webinar, and provide a link to zoom at the specified time.

If you don’t have a blog and you’re not particularly savvy on the internet, you’ll need a targetologist – a specialist who will help write letters and texts, and do mailings. And a technical specialist who will create landing pages and help with the platform for the webinar.

“If you need slides, okay, then a designer is there to help you. Although I believe that with the help of AI, you can easily create stunning presentations yourself; there are many good resources for this, such as canva.com,” says Anna Zakkery.

Secrets of a Good Webinar from Anna Zakkery

To conduct selling webinars, remember three things.

Properly prepare an offer for sale – be sure to limit the time to purchase your product or service. For example, only 24 hours.

Give a good offer, such as a discount or gift within the framework of a purchase on the webinar. No matter how banal it may seem to you, within the webinar, you must make some good offer.

Learn to communicate with the audience – you will have to simultaneously monitor comments in the chat and read the prepared text well.

If you’ve never hosted a live broadcast, it won’t be easy to focus on what you’re saying and read comments from people in the chat. Especially since they won’t always write what you like. Some people will want to tease you or openly criticize. This comes with experience. You’ll have to rehearse a lot.

Moreover, you need to be always different: sometimes bright, sometimes tell a story that will make the viewer cry. Your gestures should attract attention.

Remember: your presentation, your call to action, should be aimed at engaging the viewer’s attention. This is very, very important.

Provide technical solutions at the level – your platforms should work at full capacity.

If you’ve made a presentation, written a great text, rehearsed a lot, made a good offer, but only 100 people can join your zoom, or you have it’s free version, which will end in 40 minutes, or there’s no link for people to buy something, all the preparation is complete nonsense. Without a quality technical component, you won’t hold a selling webinar.

So, today you’ve learned a lot of useful information on how to become a million dollars richer in two hours. If you need more detailed information on how to conduct webinars, find Anna Zakkery on Instagram and request a private consultation in direct messages. The expert will help you promote your tool to the desired level. And we wish you success and big checks!

Published by: Martin De Juan