The audience’s trust is one of the most valuable assets a brand should maintain since its success depends entirely on that trust.
Building a brand’s trust and reputation has become an essential practice in marketing. What drives customers to purchase a product or service is solely dependent on the brand’s reputation. The stakes are incredibly high today. Because of the internet, a single negative review can either build or destroy a brand’s reputation, ultimately determining whether or not your customers trust your brand.
A brand’s long-term success depends on maintaining its customers’ trust. Reviews, testimonials, and complaints are easy to find, and social media helps with this search. This affects a customer’s purchasing behavior. If your brand works diligently to establish trust and credibility, it will undoubtedly grow to become a success. Thus, it becomes the responsibility of marketing managers to take steps to maintain this trust. Udit Ghosh, who has helped hundreds of brands build trust and credibility through his branding and PR techniques, explains why a brand’s success depends on its audience’s trust.
The Reasons To Establish Trust.
When Udit started his first business, he assisted several businesses in generating leads. This was when he realized that, while many of these businesses were producing high-quality results, they were being underpaid for their services because they lacked the trust of their clients. This made it even more difficult for businesses to attract new customers and charge a premium for their services. That is when he decided to launch a digital marketing firm to assist individuals and businesses in growing their businesses through digital transformation and social media.
The marketing expert began assisting his clients’ brands in becoming credible by establishing trust and reputation. He says that when customers trust you, they want to do business with you, which gives you a competitive advantage in the long run. Trust also fosters customer loyalty, which extends beyond the product or service quality. Once a customer sees that a brand is authentic and transparent, a connection is built between that brand and the customer, which leads to earning their trust in it. This customer trust paves the way for a brand’s growth and success, even in a crowded market.
One of the best ways to build this trust among your clients and customers is via public relations, suggests Udit. PR helps brands build credibility and reputation via media outlets, where brands share their insights and expertise. This lets the audience see the brand in a new light. As a result, the once unidentified brand becomes known for its values like transparency and authenticity, which ultimately gain the prospects’ trust.
The co-founder of Tick Tiger says that once a customer becomes a supporter of your brand, they will undoubtedly start advocating for it. Why? Because they had a positive experience and are eager to share it with others. This turns into a tactic called “word-of-mouth marketing,” which ultimately attracts new clients! Of course, the goal of every business has been to onboard new customers and retain existing ones!
What Change Can You Expect?
To date, Udit Ghosh has worked with over 100 brands and entrepreneurs worldwide to build their online credibility and authenticity and sequentially customer trust through his PR techniques, which has resulted in increased business growth and revenue. Udit believes that trust is earned over time and that none of your clients will hand it over. PR accelerates the process of earning the customer’s trust by helping brands share a coherent marketing message.
Udit Ghosh now aims to provide new opportunities for struggling entrepreneurs and brands to foster customer trust through digital transformation and PR so they can also succeed in the digital era. He believes that no business cannot afford to lose trust and credibility in this day and age. Ultimately, Udit believes trust is vital to a brand’s sustainability. As a brand, you can build this credibility and trust through the right applications of PR.
