Trevor Crump studied marketing but was turned down by many companies when he applied for jobs due to his lack of experience. Disheartened by the challenge of job hunting, he went to get a master’s degree instead. Simultaneously, he was building experience in the marketing industry. After a decade in the game, Trevor is now one of the strongest marketers in the field.
“I’ve known I was going to be a marketer since I was 14 years old. Ever since my friend’s dad sold his ad agency called D.S.W. and retired in his early 30s. I watched him settle down in a nice house, bought a forest green Porsche, and knew I wanted that life,” shared Trevor Crump.
At the same time, Trevor Crump built his own ecommerce business with his friend Asher Golf in 2016, which they were able to scale into a six-figure venture in less than a year. The ecommerce business has now grown into a multi-million dollar business. Leveraging his experience in the ecommerce space, Trevor Crump joined a multi-million-dollar startup as the company’s CMO. With Fawn Design, he showcased his passion and skills in marketing and grew new acquisitions by over 35%.
In 2020, Trevor Crump finally launched his full-service ecommerce marketing agency called Labwork Media, better known as The Lab. During the first 18 months in the game, the entrepreneur and his team were able to scale The Lab into a seven-figure business. Today, the CEO is preparing to launch a full advertising production studio and is working on a Shopify application that will help the business understand data better to serve clients with a more streamlined system.
The Lab does not work like a traditional marketing agency. The company shakes things up by working with transparency, visibility, and accountability. Although the agency has only been in operation for less than two years, Trevor Crump is proud that they have been able to retain their first clients to this day.
“We aren’t trying to take over and become a massive agency with hundreds of clients. We carefully evaluate brands that we can become partners with. Brands that we can become an actual part of their marketing team. We don’t just run ads; we get into the business. We help business owners find gaps in the rest of their marketing infrastructure,” shared Trevor Crump. “When the business fails, we fail. When the business succeeds, we celebrate together.”
In addition, Trevor Crump is building a personal brand and a community where people can learn what it takes to become efficient digital marketers. The community gives people access to training, one-on-one consultations, firsthand marketing experience, learning resources from guest speakers, and specialized marketing courses. The program is set to launch in the spring of 2022.
“I am trying to change how people think about learning marketing and becoming an entrepreneur,” Trevor Crump explained. “I used to think you had to go to college and spend thousands of dollars, get an internship, climb the corporate ladder, etc. College is no longer the answer. The answer is online. You don’t need a formal education. You need experience. You need failures and successes.”
