Friday, March 29, 2024

This luxury streetwear brand out of Vegas is more than fashion – BearTruth

It is no secret that fashion is one of the world’s biggest and most popular industries. And not to forget, the economic impact of this trade is massive. It is estimated that fashion companies make up a multi-billion dollar industry. Although, when it comes to fashion, many cultures and countries develop their traditional look and redefine styles. Some brands focus on fusing different cultures and trends, distinguishing them from the rest. More popularly known as lifestyle brands, they design modern casual wear with a touch of individuality and focus on providing their clients with exclusive and stylish streetwear. 

What is remarkable about lifestyle brands is that they embody their target audience’s values, aspirations, beliefs, and attitudes, allowing them to showcase their inner self through clothing. They create a ‘subculture’ around their brand and root it, along with their service, product, and story, into their consumer’s way of life. If we say these brands are not just about fashion but much more, it won’t be an understatement, as the focus is on how individuals want to represent themselves and not follow the usual route. Dhon Blackwell, also known as Dhon B, believes in such an ideology; he started his venture and launched his luxury streetwear brand, BearTruth

There comes a point in our lives when we find that we are at a crossroads, where we have to decide between a safe option and fulfilling our dream. A similar situation arose for Dhon B in 2013 when he had to make a difficult choice. He could either leave his good-paying, stable job to stay true to his dream or spend the rest of his life helping someone else live theirs. This pivotal point was going to define his life as it was one of the hardest decisions he had ever made. So, he finally decided to take a risk and bid goodbye to his well-established career in hopes of fulfilling his dream. In life, opportunities are rare, and it takes courage to follow your heart. And apparel brand BearTruth was created as an extension of Dhon B’s vision. He shared the concept behind his brand: “I am free and happy because I live my truth every day. I want others to feel free too. Even if it’s just for the moment through my clothing line, I want people to feel like they are [really] representing their truth.”

Dhon B, CEO of BearTruth, founded the brand on the ideology of promoting fashion demanded by consumers and not forced upon them. The main aim was to create a lifestyle brand that helps clients wear their truth. According to Dhon, every individual has their personality and truth; a truth they want to express and live. However, due to society and its polarized rules, many fear being our true selves. Finding that inner voice and listening to your truth is the foundation of this brand. Its logo also showcases the word “TRUTH” clasped in a bear’s claw, indicating how much courage and power truth possess.

This ambitious entrepreneur might have started his journey alone. Still, in a short span, his brand, BearTruth, was able to connect with people and create a name for itself by becoming one of the leading lifestyle brands in the United States. The high-end fashion and streetwear brand has developed a great fandom and love among fashion enthusiasts. Due to its distinctive designs, it has been endorsed by many celebrities, such as Soulja Boy. Moreover, it has been showcased in many prestigious fashion shows such as Agenda, Project, NY Fashion Week, and LA Fashion Week. 

BearTruth is a one-of-a-kind brand redefining the concept of gender-specific outfits, a unisex clothing label that is all for inclusivity and diversity. Moreover, its versatile designs have been praised for their originality, comfort, and remarkable quality. Not only is the apparel brand breaking all gender stereotypes, but it is also creating an opportunity for everyone to discover their true self and embrace it. Its aim to help people find the truth within themselves has been gaining momentum, and its popularity is constantly rising with the unique and incredible streetwear they offer. 

Embracing your truth is like standing on the edge of the mountain over the lake; it can be challenging and scary, but it is that one step that can set you free from unwanted judgment and fakeness. It can allow you to understand the true meaning of freedom, and that’s what BearTruth is all about. Its clothing is ideal for creative, motivated, and ambitious people, regardless of background, race or profession. BearTruth is a reminder of Dhon B’s journey and an example for all those who are afraid to walk away from their comfort zones. Through his creations, he is trying to motivate such people to walk into the light of their originality, which sets this fashion brand apart from others.

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