The next time you’re planning your brand’s big marketing activation that needs to be culturally relevant and requires the media attention it deserves, look no further than Limitless Creative Co. – the definition of next generation brand solutions. The team at Limitless Creative use the latest strategies and technologies that disrupt traditional engagements that truly connect brands to consumers, or as they call it, brands to humans.
With the pandemic’s detrimental impact across the marketing, entertainment, and live event industries, Limitless Creative Co. has continued to challenge themselves forward by thinking outside the box, exploring new technologies, investing into the agency, and making strategic alliances with production, tech, solutions providers. The agency considers this the perfect time to explore efficiencies, integrate unparalleled strategies that give birth to ultra-attractive tactics, and emphasize digital, content, and influencer marketing for their Fortune500 clients. These solutions include creating interactive engagements that transfer an emotional connection to both the user/consumer to the brand in an organic way that provides an authentic and innovative experience. Whether Limitless Creative is planning IRL (In Real Life) events or completely digital campaigns, the level of creativity and quality of deliverables remain consistent regardless of the medium.
Understanding the sensitivities around IRL events and activations, Limitless has been able to successfully pivot their offerings to comply with COVID-19 event safety standards, while providing their clients with the same level of high-quality brand execution without compromising the guest journey. Instead, they’ve used this time to pay even greater attention to audience touch points since the dwell-time at events can be a lot higher due to lesser volume of attendees – a high quality experience for all. Limitless Creative Co. has continued to activate well-known brands such as Nike, Jordan Brand, Rakuten, Lacoste, and more; all while complying with changes in the industry as a result of current live event limitations.
Entering 2021, Limitless Creative Co. has done everything to, simply put, level up. The perfect opportunity to execute attractive events and campaigns and showing the world that the world of experiential and content marketing doesn’t have to stop. Rather, a truly creative and strategic team should do what they do best – solve problems, develop answers, and present unique ideas to challenge the status quo.
The team at Limitless Creative Co. is here to share their strategies on how they are not only adapting towards the digital, content, and influencer marketing (in addition to experiential) – but also striving towards further success in these unprecedented times.
Dominique Woods, Dir. Client Services
How has the pandemic affected the way Limitless Creative’s team members work with clients and with each other?
The pandemic has challenged us to get back to the basics and use our instincts when servicing our clients. Although none of us have experienced the business impact of a global pandemic before, we took our core understanding of client needs and quickly identified and implemented solutions. To stay innovative and provide value, we first noted shifting consumer behaviors and trusted our gut when developing new digital, content, and virtual strategies.
Getting back to the basics also impacted how we connected with each other. 2020 was scary and simple actions like text check-ins or a Zoom baby shower did a lot to lift spirits and fortify our agency family.
Abeer Khan, Account Director
How can online activations be just as impactful as face-to-face / IRL interactions?
While going through a digital transformation and pivoting to digital engagements we have found more agility and flexibility overall. Throughout this pandemic, we are finding that B2B buyers prefer to consume interactive and visual content which has, in the interim, opened doors to greater reach and brand awareness. Online activations can be just as impactful as face-to-face by recognizing what interactive engagement includes in the first place, an adaptive multi-sensory experience, a form of intellectual knowledge transfer and an emotional connection that ties the user/consumer with the brand. We know that we cannot replicate the human interaction element that comes with these events but we can consider a handful of tactics to allow for the effectiveness of virtual engagement. These tactics are as follows: curating more attention grabbing content, minimizing presentation-based events and giving the audience/consumer something to do in these activations — engagement. To keep people’s attention at a virtual event, we’ve worked to create experiences that connect the activation with the participants by looking for opportunities to keep the experience as similar to a face-to-face event, as possible.
Austin Crane, Creative Director
What activations have Limitless Creative executed this past year and coming up soon?
We’re constantly tweaking our approach to new opportunities that are brought to us daily. Throughout 2020 and 2021, working closely with the extremely creative people at Lacoste has been a great experience. This year, we’ve concepted, designed and built out retail executions for collaborations with Bruno Mars and Polaroid. Plenty of enthralling things on the horizon across a multitude of mediums for a wide array of clients.
Matthew Haussler, Director of Production
With increased safety protocols, how has Limitless Creative incorporated these into your activations and production protocols?
Our Production team began identifying ways to ensure event safety very early during the pandemic, as we wanted to make sure our clients and attendees felt safe. One of our recent live retail experiences (Lacoste x Ricky Regal) went live while the pandemic was still limiting the retail event spaces nationwide.
Our increased safety protocols included a mix of programming and production changes. We made sure that all state guidelines for Covid19 were followed. Security was stationed outside to help regulate traffic flow and inform attendees of the safety precautions that would keep them safe. Temperatures were taken upon entry, and a staggered schedule with a well-timed consumer journey, allowing people to take in the experience at a casual pace with ample distance. Hand sanitizing stations were provided in the space, and we elected to not install fitting rooms as an additional safety precaution. 
Albi Aziz, Head of Strategy
Can you tell us more about your access to celebrity talent, influencers, and content marketing?
Limitless was built on relationships and our innate ability to connect with others. We have incredible relationships across sports, music, film, television, tech, and lifestyle categories, just to name a few. We don’t call ourselves a talent booking agency, because we’re actually friends with many celebrities and influencers. We’ve done projects and content series’ with people like Steph Curry, Kevin Hart, The Weeknd and the list goes on! It’s not something we put out there openly, but if/when we see a fit, we’re ready to make some introductions to our celebrity friends of the agency.
Daniel George, CEO & Founder
What does the future of Limitless Creative look like? Any exciting projects and capabilities you can share?
We’re extremely excited about this year and onwards — The team is constantly exploring efficiencies, new technologies, and continuing to over-service our family of clients. No room for compromises here. There’s great energy at the agency and our clients like Lacoste have really enjoyed our creative, strategy, and production capabilities in our recent activations. We’re investing in new technologies to analyze big-data and bringing culture and performance marketing at the forefront of our offerings. You can expect to see Limitless doing future projects within health & wellness, major league sports, and community development. If it matters to you and our community, that’s where you’ll find us.
Gabriella Viveros, Sr. Account Director
As one of the most tenured (OG) team members of Limitless Creative, can you tell us more about the evolution of the agency over the years? What are you most proud about?
When I joined the very small Limitless team in 2015, there were no limits (literally). We dreamt of this family-centric powerhouse we wanted to build and went after every project with high enthusiasm and a work ethic that only young “kids” pursuing and living out their dreams could do – and we did just that. It took us a short 5 years to put together an amazing, youthful, diverse and goal-driven family that puts in just as much work as the person next to them. It’s always been all-in, all hands on deck. To evolve and grow the company into what it is today is truly a full circle moment. We came from a small team of only attracting product customization work to traveling the world and executing large event productions in places like Dubai and we are still just getting started.
Dominique Woods & Albi Aziz
How does diversity & inclusion come into play across the agency’s planning and execution of marketing campaigns? What does it mean to you and your teams?
When you are intentional about building an inclusive team, diversity of thought comes naturally. More than just checking a box within a brief, we create concepts that organically connect with culture and represent the individuals who birthed them. We’re also able to use the unique experiences and diversity within our team to educate our clients on the importance of developing campaigns that have representation from various communities. We definitely don’t shy away from the conversation and it’s important for us to be true to ourselves and our communities who benefit from authentic brand experiences, aspirational figures, and relevant narratives.
Brian Jacob, Chief of Staff
Can you tell us more about the brand new Limitless headquarters in the Pilsen neighborhood of Chicago? What can the community and clients expect from this new space?
The new Limitless headquarters opened in 2020 and has made a strong presence for the Pilsen community. We have a multipurpose facility that offers many amenities to help individuals develop their skills and further their careers within the arts, fashion, and design industry. We also allow different organizations to rent the facility to have basketball practices, group training, yoga sessions, church events, photoshoots, etc. The community and clients can expect a clean, state-of-the-art facility with premium sound and lighting and a unique basketball court and weight room connected to the Limitless office. The space is just as much the community’s than it is ours and we’re really looking forward to welcoming everyone (safely) real soon!
As Q2 of 2021 is well underway, Limitless Creative Co. has been able to modify their approach to satisfy consumers needs and offer new and innovative solutions for their clients while abiding by increased safety protocols in the industry. In 2021 alone, Limitless has executed major activations for clients across the music, fashion, sports, and technology industries and has an impressive lineup of clients ready for the following year. We’re excited to see and hear what the team has in store for the remainder of the year both domestically and internationally, across experiential, content, and culture marketing for the world.
