The content creation age has ushered in a new wave of professions: vloggers, social media influencers, podcasters, and many other careers that involve digital content delivery. In addition, studies show that a significant chunk of kids today aspire to become YouTubers. But with the advent of digital platforms mostly marked by free content, monetization seems to be the struggle of even the most seasoned content creators. One innovation, Subify, looks to solve that problem.
Subify is a platform that allows all sorts of digital content creators to turn their passion into a profession by giving them a monetization model that adds value to the end-user while also making revenue generation seamless and straightforward for the producer. Founded by Zak Folkman and Chase Hero, the company has become one of the most significant content monetization tools. The company serves many high-profile celebrities and influencers like Logan Paul, Travis Mills, Bryce Hall, Hailie Deegan, Fousey, Tanner Fox and AJ Catanzaro, to name a few.
The story of Subify started when Zak was taking up law in New York City. He knew from the first year in law school that his trajectory wasn’t taking him to his desired destination. Growing up in New York, the law student felt an undying fascination over the endless possibilities that the Big Apple brought to any big dreamer. Toward the last year of his study of law, Zak decided to shift his trajectory. Along with his co-founder, Chase, they started diving into marketing and content development, which would ultimately lead to the formation of Subify.
The duo started in the e-commerce space during the early boom around 2010. By 2015, Zak Folkman and Chase Hero shifted to building subscription brands for themselves as well as clients. “We found that by creating an ecosystem where members get entertainment, value, and great deals, we could create powerful brands that consumers are excited to engage with,” explains Zak.
When sensational YouTuber Logan Paul wanted to start an exclusive online community, now named The Maverick Club, Zak and Chase presented the idea of creating a platform where his followers could have direct access, exclusive content, and much more. The duo told Logan about their company Subify, which he agreed to use; Since the launch of The Maverick Club in 2020, Subify has helped not only Logan but been taking the content creation space by storm by helping content creators generate millions of dollars in revenue.
One of the essential aspects of the Subify experience is the highly exclusive backend of a closed community with gated content and access. Through the service, people can get raw and uncut looks into the lives of their favorite influencers and celebrities. The service has no ad spaces and believes in a non-intrusive user experience as a main selling point for the user side. No algorithms or restrictions taper content visibility, ensuring that content creators get seen and that content consumers see all.
In the coming years, Zak and Chase envision Subify as the leading monetization tool for all influencers globally, helping usher in an era where people with love for storytelling and content creation could live comfortably through their platforms.
To learn more about Subify and what it can do for influencers, visit the company’s website.
