Digital marketing is creating a whole new playing field for business owners and entities. The scale of the internet is a direct opportunity for business growth. The world wide web has completely revolutionized consumer behavior: the way companies conduct business and the way individuals make purchase decisions.
Consider the reach and scale of social platform use. There are over 4 billion active social media users across the world—and your opportunity to reach your ideal target audience, by the masses, is unparalleled. Digital marketing provides many benefits for communication, business development, exposure, and reach.
SocialEyes Communications is a digital marketing and business development firm based in Toronto, Canada. At the core of their services, SocialEyes is marrying both business development with digital marketing to produce results for their clients. Business development and digital marketing form a powerful combination that can grow a company’s reach and revenue.
Customizing the approach for each individual business is very important—no two businesses are alike, and each and every business has different objectives. “We get to know your business—inside out. Our goal is to become an extension of the companies we work with, and as such, we delve into overall objectives and set goals, and with time, those goals will change…” says Marly Broudie.
Strong digital strategies are never set in stone; “it is all about tailoring and tweaking strategy based on performance and overall business objectives,” says Marly Broudie, CEO of SocialEyes Communications Inc.
Marketing has evolved over the years—“consider the real estate industry; traditional means of communication and advertising involved door knocking, bus stop signage, and billboards. What kind of data or analytics came out of that? How many people actually saw the billboard? How could you quantify these efforts? Now, we can actually tell you how many people visited your website, where they are more likely to navigate to on your website, how many people engaged with your content, your content’s reach on each social platform…this is exciting stuff that needs to be leveraged.”
There are several digital marketing best practices that can be leveraged for overall business growth. Here are 5 that can help take your business to the next level:
1. Set goals.
Everything digital marketing related is measurable. Consider what your overall goals are for your business. Is it brand presence? Improving credibility? New clients?
2. Define your target audience.
Know who you are talking to. You want to make sure that your content will be created in a way that resonates with your audience.
3. Plan your content.
Plan your content by brainstorming topics and themes that are interesting and relevant to your target audience. You want your audience to stay engaged and informed.
4. Utilize an ad strategy.
This is one of the most important tactics. Your ad strategy is tied to performance indicators such as cost per click, cost per lead, cost per sale, cost per acquisition, etc. Your ads will allow you to target the market effectively.
5. Measure progress.
Track your metrics and keep yourself apprised of goals and accomplishments. For example, if your goal is to lead generate, it is important to track your cost per click, click through rate, and form completions on your website. If your goal is mass exposure, you will want to start tracking your CPM.
Digital and performance-based marketing is a science—there is a method to the madness and it is all based on AI and data—and this data can help companies make better and more informed decisions that will allow them to achieve business goals, understand consumer behavior, gain insights into competitors, and ultimately drive sales growth.