Gone are the days when we had to wait for a newspaper or a magazine to be delivered to our doorstep to see what the new products endorsed by celebrities were. With the whole world walking down the digital road, it’s easier for consumers, too, to know what to purchase without having to wait. Moreover, with digitalization, you also get to research better, understand the pros and cons, and read reviews of those who have purchased the same product better.
But as time has gone by, influencer culture has taken over and has also proved to be a bane for everyone. But we have to owe it to social media influencers for making our life so much better. Whether it’s wanting to buy a book or a phone, we’re now invariably checking what influencers have to say about the same.
Influencing millions across the globe is a creator agency named Slattagency that is helping brands grow through influencer marketing. The activities and campaigns led by the agency have allowed Gen Z to bridge the gap between brands and consumers. In other words, influencers have made the decision making power easy for the consumers. Speaking about the rise of influencer marketing, Moussa Sall, head of growth at Slattagency said, “Brands that are dedicated to influencer marketing are bound to get a higher return on investment in the long run.”
He further stated that the agency has done multiple influencer marketing campaigns, and the in-house team is rightly identifying, negotiating, and building relationships with the influencers from different walks of life. This form of marketing uses sponsorships and has the influencer speaking about the product’s advantages and disadvantages, which creates a niche and cultivates interest in potential customers. Slattagency believes that brands need to be nurtured and the benefits of influencer marketing can help in testifying to products in the best way possible. The influencer’s style and tone directly match with that of the product, which, in turn, gives the user enough understanding about how much they can relate to the product.
Over the last few years, many millennials and teenagers have earned great fortunes by creating exclusive content for brands on social media platforms like TikTok and Instagram. With the current trend of short-form videos, the global creator agency has undeniably given influencers recognition of that like celebrities. With the genuineness and authenticity of creating content, Slattagency is instrumental in building the trust factor among the brands and the end users.
