From the calming scent of white chamomile to the energizing aroma of sparkling ginger, the new foaming hand soap collection from Scent Theory supports the science-backed, mood-boosting effects of fragrance in personal health and self care.
Launching Spring 2023, Scent Theory, a luxury-minded personal care brand exclusive to Walmart, announces their newest foaming hand soap, ‘Mood’ collection. True to their tagline to ‘Take a moment to get away any time of the day,’ this collection was created using fragrance technology to harness the power of scent, evoke memories, inspire emotions, and boost mood. All while gently cleaning your skin and bringing you a momentary escape every time you wash. The collection is formulated with natural fragrance ingredients shown to elicit positive emotions and developed using Olfactory research and consumer insights.
Scent Theory is proud to offer their customers a product that is at the intersection of function and style, between value and luxury. This line also marks the launch of our newly redesigned bottle with a sleeker and more modern silhouette and a wrap label that is designed to raise the sophistication level of your everyday soap. Additionally, this is the first Scent Theory collection featuring a more sustainable bottle which is now made from 25% post consumer recycled material. The collection is proudly made in the USA.
The hand soaps available in this limited-edition Mood collection include:
Calm: Relaxing and peaceful notes of White chamomile, soothing sandalwood, salty air
Happy: Combining the fruitiness of Red Mango and zesty lime, and joyful scents of Island Hibiscus & Teakwood.
Awake: Embracing notes from sunny yuzu, sparkling ginger, and energizing citrus blooms
“Providing a transportive experience is at the heart of everything we do. We understand that scent can have a massive impact on mood and so each featured scent in the collection has been carefully crafted to elicit a desired mood. We loved the idea of being able to give our customers the chance to have a heightened sensorial experience every time they wash their hands,” says Amy Alperin, Head of Product innovation.
Scent Theory’s Mood collection is now widely available exclusively in-store and online through Walmart starting at $2.84.
About Scent Theory:
Scent Theory creates sensorial self-care products that enhance consumer’s daily lives! The US-based manufacturer aims to provide consumers with a self care escape every time they wash – at an affordable price. All Scent Theory products are enriched with essential oils and free of parabens, phthalates and harsh chemicals.
To learn more about Scent Theory & their products, click here.
