Shopping for new clothes should be an enjoyable process for anyone regardless of size. However, that is not the case for a lot of people, as available clothing sizes are often based on a particular body shape and measurements, making shopping a depressing nightmare for people who do not fit into the size categories. So, Dexter Lawrence, a professional defensive lineman and the founder of Dexxy Wear, is changing the status quo and creating an all-inclusive brand and clothing line.
Growing up as a kid who played football all his life and in high school as well as college, Dexter Lawrence did not fit into the conventional definition of athleticism as he stands at 6 feet 3inches tall and weighed 325 pounds in high school. While his tall and big frame was an advantage on the football field, shopping for clothes was hard for him. He could not fit into the traditionally sized clothes, and the local chain stores in his hometown carried very limited “big and tall” sections and what was available was expensive.
“Being 6’3″ and 325 pounds in high school, I could rarely find shirts that were long and loose enough and pants with the length and athletic build of my legs,” he shared.
His background further complicated his clothing challenge, as he came from a single-parent household with a mother working two jobs to make ends meet for him and his brother with a limited budget for clothing. This constant struggle to find clothes that fit his tall and big frame as a high school student sparked the idea to create a clothing line that would cater to the clothing needs of people like him who do not fit into the traditional cookie-cutter measurements.
After graduating from high school and attending Clemson University where he took off with football and met a lot of great people before becoming a top draft pick in 2019..Dexter had the necessary keys and network to build this dream brand. Connecting with one of his Clemson teammates’ brother Steven Middleton, they combine forces with Middleton at the COO position to push this Brand and help launch to success! Dexter finally brings his brainchild to life through Dexxy Wear, set to officially open its doors to the public and launch its clothing line on October 17th but are open for pre-orders now. This all-inclusive clothing brand caters to the fashion needs of everyone and aims to fill the void in the online retail space for the big and tall demographic.
“I’ve always had trouble finding clothing that I could feel confident and comfortable in, so we wanted to make a brand that could represent that huge gap in the marketplace. We still have something for everyone. But that is the specific audience we are marketing to,” Dexter stated.
Sharing the mission of his clothing brand, Dexter said, “Thought and time have been put into the selected words—love, passion, mindset, future, happiness, and peace. For me, those are key values I try to live by. Making sure that my clothing feels good on your skin and its luxuriousness was a high priority. When you look good, you feel good! We want people to feel good and fun or athletic or whatever makes them feel the best while rocking our clothes.” Additionally, Dexxy will be donating 5% of all profits to youth sports programs nationwide.
In the coming years, Dexter Lawrence wants to take his brand nationwide and become the household name for big and tall clothing and become the go-to spot for big and tall athletes to find athletic wear and high fashion clothing with big and tall luxury suits. The future for DEXXY looks promising with Dexter at the helm and Steven painting a clear vision of their goals and building infrastructure ! “We look forward to sharing more and more with you” , says Dexter.
For more information and discount codes, text “Dexxy” to 71441.
To learn more about Dexter Lawrence and his company, DEXXY, visit the company’s website.