By: SEO Mavens

Permate is among the innovators stepping toward change in a market that has been largely dominated by traditional affiliate networks for quite some time now. The startup is launching a new type of direct marketplace designed to facilitate collaboration between brands and publishers. Permate seeks to reduce costs, increase transparency, and potentially revitalize Vietnam’s affiliate marketing ecosystem by minimizing multiple intermediaries.

Redefining the Affiliate Model

The way Permate functions is somewhat similar to how popular e-commerce platforms operate. Brands can now list their affiliate programs directly on the platform, similar to how merchants display products on platforms like Shopee, potentially reducing reliance on third parties to manage campaigns. This allows advertisers to set commission rates and contract directly with publishers, mirroring practices seen on international platforms, which could streamline the experience while reducing complexity.

“We know that there are many established affiliate platforms before us,” says Nguyen Duy, the young and dynamic founder of Permate. “However, our model offers a direct connection, reducing unnecessary intermediaries, thus potentially improving transparency and cost management.” He noted that this approach could help modernize the digital marketing process in Vietnam.

Regulatory Endorsement

Permate has secured an official e-commerce license from the Ministry of Industry and Trade, which may serve as a validation of its business model. This regulatory approval could support its innovative design and help foster an environment with fewer restrictions.

According to a spokesperson for Permate, obtaining the license was straightforward, but persuading established marketers and publishers to adapt to new methods is likely more challenging. “People are often creatures of habit. The industry currently doesn’t work this way, so the market needs to be educated. We need to demonstrate tangible benefits to encourage change,” Duy explained. This investment in education could be key to Permate establishing a trustworthy, value-added marketplace.

Leveraging International Expertise

Permate benefits from a strong international footprint, bolstering its confidence. It leverages the years of experience its founders gained in the US at Integrate Corp, which focused on affiliate marketing. A decade of global experience has informed a plan that adapts successful models to the specific needs of the Vietnamese market.

Duy acknowledges that every market has its nuances. “While many strategies may need adjustments for local preferences, our expertise provides the resilience and insight to tailor our approach effectively.” Permate’s strategy draws on this combination of American know-how with local knowledge.

Facing Industry Challenges

As with any pioneering initiative, Permate faces obstacles. Some industry veterans suggest that media spending and market trust could prove to be significant hurdles. Innovative members of the affiliate community, such as Nguyen Anh Tin, founder of the popular ‘Tam su Affiliate – MMO’ group, have highlighted these challenges.

Tin remarks, “Launching a completely new affiliate model requires substantial effort; it demands capital, but also significant education and trust-building.” Tin expresses cautious optimism about the extent of change but supports initiatives that challenge the status quo. While his comments underscore the risks of innovation, he acknowledges that a more transparent approach could prove effective.

Future Roadmap: 2025 and Beyond

Moving forward, Permate has outlined an extensive roadmap for late 2025. Phase one focuses on building strong relationships with members of the ‘Tam su Affiliate – MMO’ community—a hub for publishers and KOLs in Vietnam’s online earning space. The community, known for its high standards, could serve as a critical test for Permate’s platform.

If this demographic embraces the platform, Permate hopes to expand into the broader MMO space. The company aspires to capture a notable share of the affiliate marketing market and become a preferred choice for advertisers seeking a more efficient campaign management approach.

Investment and Risk Commitment

Permate recognizes the financial and operational challenges ahead. The founders are candid: branding and media efforts require substantial resources, and shifting market perceptions takes time. Duy admits, “Penetrating this market will demand significant investment and effort. We are prepared to take this risk to redefine the affiliate model.”

This frank admission has resonated with investors and industry insiders. It reflects a clear understanding of the challenges and a dedication to creating a platform that prioritizes efficiency and transparency.

A Paradigm Shift in the Marketer’s Landscape

Permate envisions a more mature and transparent affiliate marketing ecosystem. By reducing bureaucratic layers, the direct marketplace model could introduce a new standard for efficiency and fairness. This might offer brands a more convenient marketing solution, while publishers could earn better rewards. Such a shift may create a more balanced ecosystem with clearer performance metrics and fairer competition.

With digital marketing constantly evolving, Permate’s approach might serve as a blueprint for innovation across Southeast Asia. Its direct and transparent model aligns with a broader shift toward digital efficiency in emerging markets.

Permate’s Innovative Approach: Exploring New Possibilities for Vietnam’s Affiliate Marketing

This initiative represents a significant departure from traditional Vietnamese affiliate marketing practices. With an innovative concept and a willingness to take risks, the startup aims to disrupt long-standing norms by offering a direct marketplace. Ultimately, Permate’s success may hinge on educating a traditional market and demonstrating the benefits of operational simplicity and improved profitability.

Permate’s innovative model could play a role in modernizing Vietnam’s affiliate market, aligning it with the growing global preference for direct, transparent communication. Now, the industry watches closely to see whether this bold move will influence the future of affiliate marketing in the region.

Disclaimer: The information provided in this article reflects the views and insights of the company, Permate, and its founders. While efforts have been made to ensure accuracy, this content is intended for informational purposes only and should not be considered as professional or financial advice. Readers are encouraged to conduct their own research or consult with industry experts before making any business decisions based on the information presented.

Published by Jeremy S.