Nunn Media
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Nunn Media – Experiencing growth to becoming Australia’s largest independent media agency

Many successful businesses today started off on a small scale covering a long journey and paving their way into the top brand category. The road to success isn’t always smooth. It comes with many bumps and risks. At some point, the now flourishing businesses faced criticism for the new ideas they were bringing into the market. We have many examples of ideas that were initially not catered to but went on to become the top leading names in the world today. Starting from scratch all the way to the top is a journey that requires a team of experts, never-say-die loyalty, and the burning desire to succeed.

In terms of starting a media agency from scratch, it is not easy. Starting a media agency is difficult, especially with minimal marketing expertise. However, with the suitable approach and accommodations for these critical aspects, the company has the ability to rocket off. 

The most prominent media agency in Australia, Nunn Media, was once a small-scale startup with limited employees when it was founded 20 years ago by Matthew Nunn. Today it is the largest independent agency in the country, with annual billings exceeding $400 million with 170 employees spread across Sydney and Melbourne. Founder of Nunn Media, Matthew Nunn, is ambitious to increase customer billings to $500 million by 2023. 

Nunn has a clear group vision: to link a client’s audience and brand throughout the communications experience to drive commercial success. This aim guides organic development, partnerships, talent, product, and acquisition strategies.

Matt Nunn identifies four mid-term growth areas in which he has been investing for some time and will continue to spend as part of a three-year strategy: preferred agency for ecommerce and e-commerce brands, digital content, user experience and conversion, and media management.

Nunn Media now works with a diverse range of clients, including Spotlight, Scenic, Jenny Craig, Carpet Court, and Levi’s. Nunn Media became a significant shareholder in Global Local Planet, a global independent media agency network, in 2018, with Matt appointed to the board of directors. Nunn Media’s investment in Local Planet gives them access to a worldwide clientele, resources, a wide range of planning tools, and global technology and data relationships. Unlike other Australian agencies, Nunn Media has a senior and experienced team that develops integrated media solutions across all channels that drive accurate business results. 

Nunn aims to build a firm that generates exceptional outcomes for its clients and keeps the company’s values. Ever since he founded Nunn Media in 2002, Nunn Media’s management has concentrated on becoming a people’s agency that provides a pleasant working environment for its workers. Employees are offered free meals, gym memberships, an internal training academy, and management mentorship programs. The company aims to become a prominent corporate brand among employees and the most preferred employer among workers.

Giving customers a results-driven route has brought Matt Nunn to prominence and influence. Nunn provides full-service media strategy, planning, and buying for some of Australia’s most well-known companies. Nunn Media has worked with several notable and prominent clients, including Peloton, Bendigo Bank, JB HiFi, Amart, Haval Motors, 13CABS, Godfreys, Amcal, and Smile Direct Club. 

Australia’s most comprehensive furniture, bedding, and outdoor merchant, Amart, hired Nunn Media to oversee its media strategy and procurement for its 69 outlets spread across Australia.

The position where Nunn Media stands today as the most extensive media agency all over Australia did not come overnight. Considering many factors, attaining the position took more than twenty years of hardship. As for Matthew Nunn, he fits as a perfect example for many entrepreneurs today struggling to make space for themselves in the growing world full of competition. 

On the other hand, Nunn Media has performed well enough to make a name for itself. Under Matt’s supervision, Nunn Media is expected to stretch its business activities to the United States due to its acquisition of many notable brands. 

As a person the founder Matthew Nunn is a basketball enthusiast who played before becoming a coach and holds a Bachelor of Science in Physical Education. Matt feels at ease and in his comfort zone with his basketball buddies. Matt has also been appointed head coach of the Victorian U20 men’s team.

He has a track record of success in the media and advertising industries and developing businesses from the bottom up. He is a skilled managing director who is competent in digital media, marketing, and acquisitions. Nunn Media experienced phenomenal growth under his leadership to become Australia’s largest independent media agency.

(Ambassador)

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