From 2016 to 2017, the NCAA broke the billion-dollar revenue barrier, with the majority of that funding traced through March Madness. A massive industry with money seemingly pouring in from all sides, it is only the average athlete that is punished — due in no part to their own actions. For a long time, the NCAA and the law had managed to keep funding out of the hands of college athletes in an attempt to keep the sport ‘pure’. This idea was finally struck down by the Supreme Court of the United States in a rare 9 – 0 decision, giving athletes and sports enthusiasts alike something to cheer about.
Now as college athletes get the opportunity to monetize their name and brand for the first time, platforms like MyCutTV, founded by Indi Wijay, are seeking to accelerate the process.
Earning Through Micro-Funding
The onset of the COVID-19 pandemic caused much of the world to come to a screeching halt. Not only were economies shuttered and lives lost, but the very fabric of communities began to tear. Extended quarantines left people at home without much to do. With more and more of our lives being relegated to the digital realm, college athletes can now use technology to connect and maintain connections, even when the pandemic has the world slowing down.
So how exactly does MyCutTV work? What does MyCutTV offer that other social media and transactional platforms don’t?
The process for utilizing MyCutTV is as simple as possible. Users download the application from their desired platform, choosing between Google Play and the Apple Store. After downloading the application, individuals will either register an account or sync with another social media platform.
After setting up a MyCutTV profile, users will be able to upload legal digital media while also following other pages. Content can be uploaded and priced according to the individual, allowing each user to decide how much they earn through their marketing and influencer efforts.
What makes MyCutTV truly exciting is the MyCutValue system. MyCutValue takes a close look at how far into your contacts your follower base can go to make you money. If you have a follower with 100k followers, they could share your video while creating an income stream for you both.
Recently, MyCutTV also introduced a Re-Run Commission Service to help spread monetization and opportunity to everyone on the platform. The commission rollout focuses on content that is re-shared by your followers, allowing money to trickle back into your account from secondary income streams.
How Does MyCutTV Reward Athletes?
Founded by Indi Wijay, MyCutTV was built on Wijay’s own experiences working in the television field. Wijay saw firsthand how executive producers and higher-ups within the industry reaped all the rewards while the hard workers on set didn’t have those same results.
Originally marketed toward non-profit organizations, Wijay and his team decided to pivot toward helping athletes in the wake of the aforementioned SCOTUS ruling. While every kid on the team won’t turn into a millionaire working with MyCutTV, they will all be able to supplement their income through simple monetizing tactics in an easy-to-use and secured environment.
Content is uploaded to secured Amazon servers. Athletes can price their content at a point that meets the needs of their situation while maintaining accessibility for their fans and followers. Keep in mind that video plays equate to transactions, so the more views an athlete gets the better their monetization results will be.
The entire goal at MyCutTV is to put control back into the hands of the people doing work day-in-and-day-out for their careers. Athletes can now better chart a path forward by measuring fan engagement, selling content, and creating a fanbase that will exist long after their collegiate careers come to an end. And while not everyone is going to be a superstar, MyCutTV levels the playing field to a degree so that anyone can participate.
While Indi Wijay describes MyCutTV as a transactional platform, the service combines some of the best features that social media has to offer while restricting its worst facets. Wijay made a conscious decision to strip comments and to make ‘likes’ invisible on the app. By focusing on positivity and uplifting one another, users are instead funneled into a more positive experience where they can celebrate one another’s successes while profiting all at once.
If you would like to learn more, sign up for MyCutTV today!
