Modern technology has created new pathways for entrepreneurship, providing accessibility to a wider set of business opportunities. One brand using tech channels in innovative ways is Mushie. The American based baby product company produces high-quality and safe essentials on an international scale. Founded in 2018 by Levi and Mushie Stambler Feigensen, the company now sells its product in more than 90 countries around the world.
As a fresh face to the baby product industry, Mushie has managed to build an internationally acclaimed brand. A major factor in the brand’s quick rise is its approach to technology. As an experienced e-commerce and marketing operator, Levi Feigenson used his skills to propel the business forward while Mushie Feigenson took the lead on company product design. Together, they created a strong team of international manufacturers, distributors, and designers.
But what really propelled Mushie to success was the company’s unique approach to social media as a strategic tool for business operations. Through social channels, the brand developed a strong presence and solidified Mushie’s reputation as a trust baby product company. In a short time, Mushie’s social following skyrocketed in number. Today, Mushie’s official Instagram account pulls in more than one million followers.
Throughout its first three years, Mushie’s social media accounts unified a diverse community of families around the world. This proves to be one of the company’s most critical assets. With strong customer loyalties and active digital engagement, customers turn to Mushie first for baby essentials.
With these tactics in mind, Mushie established itself as more than just a baby product brand. Today, Mushie’s Facebook group is the go-to resource for advice, product reviews and information—a necessary and easily accessible resource for parents.
Through these channels, Mushie holds direct insight into what its customers think, want and need. This allows the brand to expedite its research process and fine-tune products to efficiently meet their customers’ needs—a rare competitive advantage.
“At Mushie, we prioritize community engagement and our ability to bring customers into the process of making our products,” says Levi Feigenson.
When it comes to technology, modern companies will either sink or swim. Mushie has mastered the online arena, pushing past the competition with safe and eco-friendly product lines that keep customers coming back for more.
To learn more about the brand and all they have to offer check out Mushie’s website.
