Weeks after publishing, the new Threads app attracted brands like McDonalds, Netflix, Nike, and Peloton.
Being one of the brightest products of 2023, Threads has a significant promise for businesses.
In this article, we’ll discuss why the new Threads app from Meta is suitable for businesses and how they can benefit from using it.
What is Threads?
Threads is a love child of Facebook and Twitter, as the app combines Twitter-like functionality with the business principles of Meta owner Mark Zuckerberg.
Users communicate with short messages (a text limitation of 600 symbols), which support images and videos, catering to more focused and concentrated communication. Thus, the app will be perfect for announcing product releases or informing the audience about the developments inside your company.
The app’s design follows the clear lines of Instagram, and Threads posts can be seamlessly shared on Instagram, too, thus merging the functionality of the two platforms.
Like most of Meta’s products, the platform is entirely free.
What is Threads audience?
Created as a rival to Musk’s Twitter, Threads attracted a considerable deal of Twitter’s left-wing audience. For example, Ms. DeGeneres, who abandoned Twitter in April this year, registered on Threads in July, welcoming her audience with the message: “Welcome to Gay Twitter!” which collected over 7000 replies.
In the first weeks after the app’s launch, it boasted a hundred million users worldwide. The first Threads fans included such big names as Shakira, Ophrah, Jimmy Fallon, and Wiz Khalifa.
However, it’s worth mentioning that superstars who rushed to Threads after the app’s launch now try to balance between the two platforms. Jimmy Fallon, for example, often doubles his posts/tweets from Twitter on Threads without altering them.
How to use Threads for your benefit?
Threads are a great way to communicate with your audience by sharing news or engaging in communications. There are several ways you can benefit from Threads:
1. Influencer marketing
Threads users can register and sign in via their Instagram accounts, and they can transfer their Instagram audience, too. This is an excellent way for influencers to expand their platform reach. Moreover, Meta offers incentives to influencers for posing on Threads, which promises an increase in the app’s outreach.
2. Advertising
The platform, which is currently ad-free, is likely to enable an advertising feature shortly.
3. Sponsored posts
This offers trusted accounts to post the news about your brand business to achieve greater visibility.
4. Staying Public
A great way to keep relevant to your audience is to engage in socially important public discussions to show your customer that you respect and value their loyalty.
In Conclusion
Threads was created to rival Twitter and is an excellent example of how similar apps can successfully coexist in one market niche. So, if you have an idea of an app for your business, it’s a great time to start bringing it to life. To learn more about the average cost of building an app, read the following: https://mlsdev.com/blog/app-development-cost.
Author’s Biography: Anastasiia Lastovetska serves as a technology writer at MLSDev, a prominent software development firm specializing in crafting web and mobile app solutions from the ground up. Her role involves extensive research within the technology sector to produce exceptional content covering various topics, including app development, UX/UI design, and technology and business consulting.
