The luxury fashion industry is home to the world’s biggest brands with top-of-the-line products and high-quality customer service. However, with all the big name brands out there, there seems to be a massive gap in the industry when it comes to catering to people of all sizes. There is a clear lack of honesty when it comes to portraying the vast differences of the human body, alienating undersized and oversized people along the way. Size discrimination has been a long-time issue, but one luxury fashion brand is leading the charge towards eradicating this longstanding problem; that brand is none other than HONESTGANG.
Operated and founded by Canadian serial entrepreneur Jordan Poirier Whelan, AKA Jay Honest, HONESTGANG is a multifaceted company handling artist management and promotion through their music division as well as public relations and press for artists all across the globe. In 2022, the brand hopes to expand into the world of luxury fashion with Jay Honest working alongside his wife, Alaska Grey, who is a renowned model, visual artist and public relations specialist.
HONESTGANG aims to carve its own path in the luxury fashion industry. The brand has already positioned itself as a cut above the rest, offering key elements unseen throughout many brands in the industry. The company prioritizes many key aspects, such as transparency in any job or service, the quality of its clothing, and the ability to connect its clients with anyone they desire. The brand has cemented itself as a leader in the fashion industry in Canada, with nine factories across six continents and a 5-star customer rating for both customer service, quality, and delivery time.
As he explains to us here at NY Weekly, the setup for the company started in 2019, and they are just now starting their fashion launch after almost two years of product testing, development, designing and planning to make HONESTGANG what it is today. The company offers a “No Size Discrimination Policy” by offering sizes XXS to 7XL with no upcharge. ”If I was charged more for my clothing simply because I am underweight, I would be furious, yet this happens every day, and no one says anything on a major scale. At HONESTGANG, everyone is welcome to the best quality without feeling targeted,” explained Jay Honest.
With fast fashion gaining significant momentum in recent years, Jay Honest hopes to give customers high-quality fashion pieces with longevity and style. ”If you’re tired of spending money on clothes that barely survive a year, HONESTGANG is for you,” exclaimed Honest.
The brand doesn’t just offer high-quality products. It also provides top-tier customer service by prioritizing its clients’ needs above all. If a customer is not pleased with their order, HONESTGANG simply refunds them no questions asked. Going above and beyond, the brand also makes sure to personally reach out to their customers to see what they can do to make them happier by the time the conversation is over.
All in all, HONESTGANG is a revolutionary new brand that offers customers a massive change of pace when it comes to luxury fashion. Gone are the days when brands simply offer expensive products that aren’t even worth it in the long run. HONESTGANG is a brand that’s all about integrity, quality, and, most of all, honesty.
In the near future, HONESTGANG is poised to become a household name, joining the likes of brands such as Supreme, Anti Social Social Club, and many more. “Coming from Canada, we have a lot to prove, but we have not had a single upset customer and nothing but amazing reviews thus far. We plan on continuing that streak, expanding our collections, and getting opinions and suggestions from our customers along the way,” shared Jay Honest.
