In the Spring of 2021, a maverick solar start-up was founded in the heart of Silicon Slopes and has quickly become one of the fastest growing solar companies in the country, amassing over $300 million in top-line revenue in its first 18 months. Aptly named Nusun Power, a nod to the company’s novel approach to the residential solar sale, they have begun to garner attention from major players in the space.
Led by CEO and Co-Founder Jordan Binning, Nusun has continued to surpass expectations as they rocket along its dizzying trajectory. What began as an idea in Jordan Binning’s basement has become a very tangible reality for tens of thousands of homeowners and over one thousand sales reps. Shaping ideas into something material has always been one of Jordan’s most powerful strengths. He began his sales career selling home alarm systems door to door in the suburbs of Chicago, but he wasn’t destined to be a simple sales rep for long. Within 3 years he had built one of the highest-producing offices in that industry, and within 7 years he was running the largest division at the biggest smart-home company in America.
“As my time there drew to a close, I found myself at a crossroads.” said, Binning. “We could have pivoted and continued to sell alarms under a different banner, but we all felt like there were new industries to conquer, and that’s basically how the idea for Nusun was born.”
Always an astute observer of inefficiencies, Binning pinpointed a few key weaknesses in the direct-to-home solar model. The data to support his vision was sparse, what he had in mind had never been executed at scale before, but he hoped that his gut instinct would prove to be accurate. $300 million in revenue later, it’s safe to say that his notion was correct.
Sustainable Approach to Renewable Energy
Nusun Power flourished by creating a niche in the solar energy industry which allowed newcomers and seasoned experts alike to participate in the implementation of residential solar systems. By removing the steep barrier to entry, Nusun has been able to reach a wider cross-section of homeowners, and that has translated to explosive growth. This approach not only led to increased sales but also higher customer satisfaction and a more harmonious relationship between employees and the company.
With Jordan Binning at the helm, Nusun strives to be an innovating force in the solar energy sector. With a proprietary app and new tech platform launching later this year, Nusun is uniquely poised to deliver on the ever-increasing demand for renewable energy. Their mission is simple, to make clean, affordable, and sustainable energy accessible to the masses. Nusun’s aim is to put an end to the gatekeeping that has plagued the solar industry for decades, and eventually become synonymous with residential solar in this country. Lofty goals indeed, but if where they’ve been is any indication of where they’re going, we will be hearing much more of the Nusun name in the coming years. To know more about his company, visit here.
