The practice of law and marketing don’t usually go together in one rhythm. Still, one company is changing that by seamlessly integrating new-age marketing strategies into the legal world. That company is Caseload Marketing, a digital marketing firm that focuses mainly on helping law firms and professionals get more clients through the power of digital strategies.
Caseload Marketing operates out of Jersey City but currently serves law firms all across the country, delivering stellar results for otherwise struggling legal practitioners by helping them reach their ideal target audience through social media marketing and content marketing. The whole story of the highly successful niche marketing firm began when its founder Carmine Marino helped two of his friends grow their practices from zero clients to over a hundred personal injury cases in record time.
In the beginning, Caseload Marketing started with digital paid advertising and even traditional marketing efforts. But the strategies continued to burn through marketing budgets without converting much for their clients. At one point, Carmine decided to change the approach and emphasized instead creating high-value content for social media. Caseload first served the two initial clients who spoke Arabic as a second language by strategizing and deploying content in Arabic to reach an underserved market of minority members who needed legal advice and help. That strategy proved to be more than effective as the calls started coming in and leads turned into clients.
Jumping from that big win, Caseload Marketing came into being. It became a content marketing-first agency that helped lawyers and law firms create a clear brand and market it online by providing value first. The marketing agency’s core value is simple—give, and it will be given unto you. For Caseload, the golden rule is the heart of any effective marketing campaign, seeking first to inform, inspire, and educate people to build social media engagement and build brand awareness.
When people face countless options for service and product providers, brand trust is the key to winning in business in any industry. The digital age has provided a grand opportunity to reach people and let them know who you are through content that pulls people in instead of pushing a service or offering down people’s throats. Caseload Marketing thrives in that approach and continues to help dozens of legal practitioners by teaching them how to adapt that tactic to their legal marketing and get more clients in the process.
Moreover, Caseload Marketing advocates for law professionals to start using social media to reach their ideal customers. The largely dominating channel has given everyone a chance to provide value to others, and not enough people are taking advantage of that, in Carmine’s opinion. The marketing expert and his team continue to pave the way for lawyers to win big by using the proven approach to rethink marketing, reach, and help more people.
Caseload Marketing builds authoritative brands in legal practice and serves firm partners by improving their bottom line and translating content strategies into millions of dollars in collective revenue annually.
