Business

A Thirty-Year Run and Still Going Strong, Judith Friedman CEO at Sonoma Promotional Solutions a WOSB

March 18, 2024

By: Monica Stevens

What sets Sonoma Promo apart? It’s worth noting that it’s not just any business; it’s an award-winning, woman-owned small business with the coveted certification from the SBA. This distinction speaks volumes about the company’s commitment to excellence in the industry. Furthermore, Sonoma Promo isn’t just a run-of-the-mill supplier; it offers a comprehensive suite of services encompassing design, production, and sourcing, making it a one-stop destination for clients seeking promotional products. This integrated approach not only streamlines the process for customers but also ensures consistency and quality throughout every step of the journey.

Additionally, Sonoma Promo’s reputation for delivering custom, high-quality products at competitive prices is a testament to its dedication and expertise. In an industry as fiercely competitive as promotional products, this is an advantage. It requires established systems and processes honed over time to consistently meet and exceed customer expectations while navigating the challenges of the market.

Judith Friedman, Co-Founder and CEO, is driven by her Madison Avenue roots and finds inspiration in Mark Twain’s quote, “Many a small thing has been made large by the right kind of advertising.” An affinity for reinvention has been the foundation that cemented Friedman as a leader in the industry for the past 30+ years. “Evolve or perish,” she likes to say.

At the core of Sonoma Promo’s philosophy lies a steadfast dedication to surpassing customer expectations. Their enduring success is founded upon an unwavering pledge to prioritize customer satisfaction above all else. As Friedman succinctly puts it, “Our team is all in.” This level of dedication necessitates a perpetual cycle of enhancement, both in terms of products and systems, all while upholding the pinnacle of quality and support for their valued partners. Such a commitment underscores Sonoma Promo’s relentless pursuit of excellence.

“We take product safety very seriously,” she says. Driven by product requirements dictated by their high-profile customers, Sonoma Promo works closely with the CPSIA to ensure that its products far exceed current state and federal standards. They require factory partners to meet or exceed standards for Corporate Social Responsibility. The pride and satisfaction that the Sonoma Promo team draws from aiding organizations in reaching their promotional goals is palpable. As Judith puts it, they get to play a part in “Helping Brands large and small to reach their audiences,” a privilege that she and her team do not take lightly. The company’s creative prowess has become a clarion call for those seeking something beyond the norm, the expected, and the plain.

With a rich history of reshaping advertising narratives and an optimistic outlook toward the future, Sonoma Promotional Solutions, led by Judith Friedman, continues to forge ahead with unwavering momentum. Situated just north of San Francisco, the company’s headquarters is a testament to its deep roots in a region renowned for its innovative approach and remarkable achievements. Sonoma Promo takes great pride in drawing inspiration from this distinctive locale, where unconventional methods often lead to extraordinary outcomes. As the company embraces its heritage and looks towards the horizon, it remains a beacon of innovation and creativity in the promotional industry. Reach out to them here.