Positive Results of Testing Take Soin Neuroscience 1 Step Closer to Redefining Chronic Pain Treatment with its New Spinal Cord Stimulator

NY Weekly Staff on June 1, 2022

Soin Neuroscience has been getting tremendous results from its early-stage human proof of concept studies for its Spinal Cord Stimulator. The recent news of positive results for 20 patients has taken Soin Neuroscience real close to a life-changing invention.

All but 1 of the tested patients got their pain dropped down to 0 (100% relief), and the 1 patient got 88% relief from chronic spinal cord pain. With these results, the Soin Neuroscience Spinal Cord Stimulator is all set to redefine chronic pain treatment and make life easier and less painful for millions of people. While these results are very encouraging, the device is under investigation, not FDA approved yet, and still needs further testing. “We have come up with an innovative approach which has several advantages that we feel will translate to better results than the current standard”, noted Dr Amol Soin, an Inventor of the device.

Where did the idea of the Spinal Cord Stimulator begin from? 

Chronic pain linked to the spinal cord affects millions of people and occurs due to compression on the spinal nerves or other disease-related nerve damage. Over the past century, a lot of efforts have been made to find solutions that can help people fighting the pain. However, only a few solutions can yet compare to the results that the initial trials Soin Neuroscience has delivered.

Interventional pain management physician Dr. Amol Soin, the founder and CEO of Soin Neuroscience, is an inventor of this new approach to Spinal Cord Stimulation. He has first-handedly experienced the opioid crisis in Ohio and how the crisis affected people’s lives. Ohio has been crippled with the opioid crisis and overdose deaths have passed motor vehicle accidents as the most common cause of death in young people. “We need better options to treat pain, and this led me to try new approaches in my lab.” Dr Soin said.

Dr Amol Soin has been helping people alleviate their pain for years and his experience led him into inventing the stimulator after noticing that current technology is not able to achieve the results he felt it should..

What is the Spinal Cord Stimulator and how will it help?

Before knowing about the stimulator, you must know the cycle of pain. Nerve or back pain starts when the brain cells receive a signal from the nerve cells. However, if this signal is interfered in between, you will not feel pain.

The Stimulator leverages this concept for your benefit.

Spinal Cord Stimulation is a medical device that uses electrical wires known as leads to treat chronic pain. These leads are placed into the spine in an area called the epidural space. 

These are then used to deliver electrical stimulation to the spine to minimize the perception of pain to the patient. “For decades, similar types of electrical pulse waves have been used with results of 50 – 80% pain reduction. We need to be striving for 80 – 100% relief in order for this therapy to have long term durability. While it clearly may not be practical to get complete 100% pain relief all time, that should be the goal. Our device uses a different approach that appears to demonstrate a large improvement in pain relief with patients achieving results much better than the current standard.” Dr Soin said.

The stimulator device is powered by a small generator. The generator and leads are connected to an external control box that you can use to deliver electrical impulses of energy into the nerves when you feel pain.

This disrupts the pain signals that would otherwise travel to the brain. It is aimed at eventually controlling or helping you get rid of chronic pain.

What does the future look like?

Soin Neuroscience hopes their new device will be on the market within a few years. These results are from an early-stage proof of concept study and more large-scale trials are need.  It will take a few years to get all the FDA approvals to launch this product.

The results are a big step in the journey to the final approval. “It was really rewarding to come up with a new approach and actually test it on people with significant results. I look forward to continuing to move this science forward”, Dr Soin noted.

If these results continue to be demonstrated in large multicenter trials, Soin Neuroscience will be a positive disruptive force that will redefine chronic pain treatment as we know it.

Pictured Above: Dr Amol Soin in the patient testing lab inside Soin Neuroscience

Want to know more or get connected to Dr. Soin about the invention?

Email Amol Soin at drsoin@soinneuroscience.com

Pocket Watch Podcast Fostering Impactful Conversations from Real Life Perspectives

NY Weekly Staff on May 31, 2022

Technology has made it possible for people to drive conversations and talk about topics that matter to them. Many conversations are necessary but do not get attention from the most influential voices. This inspired the birth of the Pocket Watch, a podcast show where an accountant, entrepreneur, and realtor discuss their successes and failures.

Zach, Cruz, and Jake are individuals with diverse experiences in their respective professions, willingly sharing their ventures with others to teach, inspire, share, and grow. The three hosts wanted to start a platform where they could reflect on their journeys and leave the audience with something to relate to and learn from.

Pocket Watch invites a guest every week to feature on the show, where they have conversations from their perspectives with respect to the guest’s perspective. The podcast dives into various topics while highlighting the purpose, setbacks, and strategies of their individual experiences.

The hosts aim to target young audiences with a hunger to grow and learn. The podcast focuses on relatable topics and conversations that border around success and failure in real-life endeavors. “We focus on being transparent with our success and failures for people to relate and grow with us while we hold ourselves accountable to our achievements and what they represent in the world,” the founders said.

The bottom line of the Pocket Watch is to show what people go through and experience beneath the surface of what everyone sees. One of such example is finding out the business model of what makes people successful or learning about the failures they have experienced, which molded them to be better.

Zach, Cruz, and Jake hope to understand every guest they invite to the show while making sure their audience learns a few things regarding purpose, setbacks and strategy. Pocket Watch is a budding project – one that the hosts and creators want the general public to develop and grow with them.

While the podcast continues to drive meaningful conversations, the hosts are focused on growing the brand and its audience. Their goal is to make the most out of a well-listened-to podcast by monetizing it and becoming an influential title in the podcast space. The hosts are set to embark on global marketing and promotion through merchandise items and other branded materials. They have acquired multiple printing machines that will enable them to create those branded items in-house. They are also planning to visit different schools and events to connect with the podcast’s target audience, mainly young and driven people.

Zach, Cruz, and Jake have high confidence in Pocket Watch and are ready to ride the waves of aggressive marketing to gain more listeners and fans. “We want to do this on a bigger scale because we believe so many people can benefit from our content,” the hosts said. Over the next few years, the goal for the podcast is to make it one of the most listened to podcasts globally while it continues to grow its audience across nations, races, and cultures.

AMIRA & CO Takes Mergers and Acquisition Consulting and Makes it Their Own

NY Weekly Staff on May 31, 2022

Amira elAdawi, founder of AMIRA & CO, has worked with the country’s leading firms during their process of mergers and acquisitions (M&A). Time and time again, she watched industry experts develop integration plans that seemed foolproof, but fell to pieces after the deal closed.

“Mergers fail for so many reasons,” explains elAdawi. “It’s a difficult time, especially for the company being acquired. Employees see all their external parties – consultants, bankers, lawyers – talking with the acquiring company and coming back to dictate their future to them. It’s human nature to try to find fault with these orders when you feel sidelined, and your input is ignored or undervalued.”

elAdawi wondered why the big consulting firms continued to repeat the same process for the same suboptimal results. She determined to find a better way.

A new way to approach post-M&A integration

Almost without fail during the M&A process, employees of the acquired company feel unheard and undervalued. Those who cannot contribute to the strategy grumble about the consultant’s ideas. The consultant labels the team as resistant to change and defensive. Productivity grinds to a halt. Tensions mount, and the one thing nobody at either company focuses on is working to create a seamless merge.

elAdawi’s inspiration for change came when an old client sought her out for help with a botched merger. He had acquired a company and paid a big-5 consulting firm millions to execute the deal. When elAdawi came on board to help, she found the two companies at each other’s throats and progress at a standstill.

How elAdawi developed an entirely new way to look at M&A

The client asked elAdawi to poke around and diagnose where integration had broken down. She started by interviewing the acquiring company’s management, but she did not stop there. She also spoke with the company being acquired, taking time to listen to each company’s junior staff.

Those interviews gave elAdawi ideas that would revolutionize the M&A space. “It turned out the merger had stalled due to clashing cultures,” she recalls. “The consulting firm had given the companies good ideas. They had worked with a big firm full of smart people who knew all the right answers. Still, the consultants did not understand they were working with companies that had entirely different mindsets.”

In this case, the company being acquired was a boutique startup with a fresh, informal approach to business. The larger company hoped to take on some of that creativity, agility, and innovation, but attempting to merge the mentalities of a flexible startup with a large, structured firm proved problematic.

No one had ensured these companies could work together. No one had shown them a future where employees could continue to be nimble and creative while benefiting from being part of a large company with resources, structure, and efficiency. “There was good on both sides,” remembers elAdawi. “As a consultant, I wanted to find the best parts of each and integrate them into a stronger whole.”

Amira elAdawi puts her new approach to the test

elAdawi decided the only way to merge these companies was to help each party see the benefits they would gain from the other. After the interviews, she created a team composed of people from both companies, insisting on including both senior and junior staff. “It’s easy for the managers to know why they’re merging,” she explains. “They’re the ones who worked on the deal. They understand the benefit, but the junior staff thinks of management as the wizard behind the curtain, making mysterious decisions and toying with their lives. With that mentality, they will always see the decisions as flawed and the senior staff as “just not getting it”.”

Involving employees of every level from both companies in the decision-making process was essential to elAdawi’s approach. Issue by issue, she let employees from each company discuss their brand’s successes and opportunities for growth. “They began to see that the strengths of one company could shore up the shortcomings of the other,” she recalls. “In areas where both struggled, they put their minds together and found solutions.”

AMIRA & CO. brings a new approach to struggling mergers

Most companies are initially surprised by elAdawi’s methods. “Everybody claims they’re different and that they collaborate with clients,” she says. “My clients soon find out that I’m serious about doing this in a whole new way.”

When elAdawi and her project manager come to a new M&A, they carefully assign people to teams. She asks for employees who are creative, visionary, and open to change, but she also seeks out representation from people who are opposed to the transition. “Sometimes, bringing those people on board is better than having them on the outside looking in,” she observes.

Once teams are established, elAdawi begins building trust between them. She assures them that they will drive the change, but she knows they won’t believe her initially. “You can see exactly what they’re thinking,” she says. “They think I’m there to waste their time and then do what I want, despite their opinions. It takes a while for them to discover I’m listening to them and supporting them as they reach their own solutions.”

Building relationships is a critical part of the process for elAdawi. Her most recent clients joked that they should install a longer couch in her office because she is more like a marriage-therapist than a consultant. “When they come and talk to me about problems, we find solutions,” she says. “I listen to everyone and value their input. Once employees see how decisions are made, they take ownership of the process.”

Everyone wants to be heard and have influence. elAdawi turns this desire into motivation. Teams end up united as they root for successful mergers.  

Influencer Marketing-An Insight on Planning the Right Influencers for Powering Your Digital Campaign Planning

NY Weekly Staff on May 30, 2022

By:

Devdeep Guha

Marketing Specialist 

LinkedIn Profile Link:  https://www.linkedin.com/in/devdeepguha 

Influencer Marketing today is a great tool for introducing businesses, promoting and boosting sales and products etc. via the social media platform. We all know the importance of online businesses ever more since the pandemic struck the world and its significance way ahead in the future as well. Here is a look at effective Influencer Marketing  for your Digital campaign.

Influencer Marketing and Building Social Trust

· What is influencer marketing- Influencers are popular people from social media platforms like Facebook, Instagram, TicTok etc. and they excel in their niche. They have extensive fan following and they know how to keep their fan engaged by creative posts, videos, short films etc.

· Why it works-Influences are trusted by their followers or fans not only for their skills but also their ability to communicate clearly and endorse products based on their own experiences. Many such product reviews help the followers to choose the best for themselves.

An Intel on Influencer Marketing In Today’s World

Being an influencer in 2015 was a piece of cake as compared to today’s social media competition. Many of these early influencers have turned full time bloggers and have earned enough brand partnerships to keep them afloat. The older generation relied on high quality DSLR images for content posting but now things have changed. With life in the fast lane, the generation after the millennials is focused on creating on lightly edited, phone images with bright contrasts. Hence, be it food blogging or lifestyle blogging, things will keep evolving at a casual pace. Influencers are needed at different stages of product campaign discussed as under:

Awareness Phase-main focus is your brands and type of audience to focus on. Segmenting according to genders or age groups can be decided this early and appropriate influencers can be assigned roles to bring about an outcome

Interest Phase-is led by eye catching content creation through which you can indirectly engage masses while they are not actually searching for that specific product.

Consideration Phase-this phase involves final decision on spending the funds on the product and product specific influencers who can convince the buyers factually can do the job well.

Action Phase-is the last one in the line and swipe up links and special offers can be used to catch a sale.

Planning An Effective Marketing Strategy

Sending out free products for random reviews would hardly get the job done. You need is a concrete influencer marketing strategy to keep -up with the competitors in your market.

How To Effectively Select Influencers for Your Influencer Marketing Campaign

  • Research Is the Key-Do Your Homework

Research will keep your game focused, and result based so first, choose the platform you want to target first. You should ensure that your brand has a presence on this platform before jumping to this step because at this stage you will expand the brand, not introduce it. Next, with the help of listings, figure out where your industry or product is in demand so that you can choose an influencer to reach out to that particular community.

Determine weather you want big influencers with thousands of followers or micro influencers with under 1000 followers. Someone with 5000 to 10000 influencers would do the job. Think about the expected ROI of your marketing campaign at this stage. You will also be able to allocate a budget for influencer payment at this stage.

A survey published by Influence.co reported that average post by influencers cost $271 and for micro-influencers it was $83 per post. For large scale influencers the cost can go up to $763 according to the 2017 survey.

  • Keeping The Content Interesting and Entertaining

This is a key point worth mentioning. Social media with boring content is deemed useless as it fails to attract buyers. Choose influencers who have a good number of audiences but also post engaging content. If the same influencer post your product in an engaging way, people will respond positively and eventually buy your product.

  • Don’t Give It Away

You don’t have to reach out to influencers who deal with your product buyers directly and sell the same product specifically. You can think out of the box and explore influencers who can get creative with your product quickly. For example a makeup blogger not just want to review makeup product. Instead, cameras and other gadgets like ring-lights and studio equipment can also be their type of product. So it is a great idea to explore.

  • Be Up for Support

Make sure that you support micro influencers and benefit from it in return. They not only offer loyalty when you approach them but according to a survey, they have an higher liking rate as compared to influencers who have followers between 1k to 10k. You can target multiple micro-influencers with the budget of large-scale influencers and if the job seems daunting there are companies like TRIBE, iAmbassador, Captivate etc. to get your job done.

  • Originality Sells Out Like Hot Cakes

Being original can help you maintain your brand image and it matters. Reach out to influencers who have similar brand values and support the idea of originality.

Set A Budget and Management Strategy

Once you have an insight on all the other aspects of influencer marketing like setting a budget and sorting the final influencer list, you should devise a regular monitoring and follow-up schedule. For any campaign to be successful, you have to invest time for planning, successful execution and evaluation of results.

Decide On Goals and Message

This is crucial to any brand no matter what their campaign is about. The goals and message that goes out to the masses must be an original and comprehendible one. Many brands only focus on influencer marketing to increase sales or spread awareness about the new product. You can plan ahead for your brand and ensure that the influencer campaign synchronizes with the brand’s current and future image.

Strategic Review of Your Plan

Measuring success is important as any other step in the marketing campaign. It can be done by using specific hashtags to follow up with what is being posted. Affiliate codes or tracking links can also be used to track what is being generated by influencer marketing campaigns.

What to Conclude?

Marketing campaigns are fed by what is in demand by the masses. The need of the influencer marketing campaigns keep evolving year by year but the basics of marketing remain grounded for a great structural framework for the campaign. Things have indeed changed a lot in a few years and would continue to do so due to constant innovation around us. The need however, calls for a strategy flexible to change and once you catch up with your rhythm, you will be able to design multiple marketing campaigns for greater experiences. 

Brandon Mason Persues New York Opportunity as  American TV Personality

NY Weekly Staff on May 30, 2022

Brandon Mason, American Media Personality and Entertainer, is on the rise with his new venture “The Brandon Mason Show.”

With his current media attention, he plans to build  The Brandon Mason Show at a rapid rate with great support and strong production. Spending most of his time on the East Coast in New York and Miami, Mason has expanded his contacts and relationships in the media world but now Los Angeles is calling his name. Due to his history in sports and social media presence, Mason is having an effect in the world of entertainment.

How it started

We all know the famous saying, “When one door closes, another one opens.” Well this is exactly what happened for Brandon Mason following his football career that was cut short due to a knee injury. Raised in New Jersey, the aspiring NFL football Player started playing football at just five years old. His parents signed him up at a local team and it wasn’t long before Mason found his talents as a Running Back. Gaining attention in sports at a young age, he developed a knack for the media through interviews and speaking engagements. 

Football Career

High School Awards such as Gatorade Player of the Year, High School Heisman, MVP Governor’s Bowl in New York vs. New Jersey, All State Achievements and Express Times Player of the Year are just a few of the honors and awards he has received during his athletic career. Even though he had his mind focused on sports, he always had a vision in the world of technology which kept his interest in the media. While others partied, Mason found himself studying levels of code in applications similar to the social media outlets we see today.  Using his history in sports and unique personality, Mason has connected the dots from sports to a full opportunity in television. 

Everything was shining bright for Mason as he accepted his scholarship to the University of Pittsburgh to play Division 1a football for one of the top programs in the country as the Panthers played in the Fiesta Bowl his freshman year. As a true freshman, Mason started as a kick returner and played a role at Running Back. The team, along with Mason, was stunned when their head coach was fired after a successful season which later led Mason to transferring schools to Stony Brook University.  He led the team in touchdowns as the team leaped into new conference play. As Mason began reaching new levels, he suffered a season ending knee injury and a setback in the NFL Draft. Fighting through the injuries he ended his football career with private workouts for the New York Giants, Miami Dolphins and Group Workouts with the Green Bay Packers and San Francisco 49ers.

Whats Next

With the “Brandon Mason Show’ in full motion, Mason plans to build one of the biggest entertainment platforms as he looks for headquarters locations. The new era as an American TV Personality is paying off big time as he receives advertisement deals and yearly contracts. “I plan to welcome athletes, celebrities and top influencers on the show to give a unique style of entertainment, this is a huge year for me,”  says Mason.  Brandon Mason has risen through the ranks in many sectors and plans to achieve much more in the years ahead.

Interesting Facts

  • Attended Stella Actor as he chased his acting career following his football journey which was an addition to the experience in the media. 
  • Was seen on the Howard Stern Show speaking about health and fitness in Howard’s New York City Studio Compound. 
  • Mason has launched more than 8 profitable companies and brands.
  • Lived in over 6 different states

Favorite Quote

“Don’t start, if you don’t plan to finish”

Follow his journey on all Social Media Platforms:

Facebook – https://www.Facebook.com/BrandonMasonShow

Instagram – https://www.Instagram.com/BrandonMasonShow

Twitter – https://www.Twitter.com/BrandonMasonSho

YouTube – https://www.youtube.com/c/BrandonMasonShow

Website – https://www.BrandonMasonShow.com

JÉSHAN JONES TELLS US HOW TO MASTER TRANQUILITY AND OVERCOME ANGER

NY Weekly Staff on May 30, 2022

Tranquility is one of the rarest qualities in human life.it is the equilibrium of nature and harmony with itself and its ideals. It’s the moral aura of self-reliance and self-control. TRANQUILITY is hard to achieve for most people and it takes time and patience. We are human beings who are the slave of our emotions and which is not a positive thing for our life and it can have some serious outcomes which will make us suffer for the rest of our life.

Lot of us when we experience pressure in certain situations, tend to overreact rather than overcome it.  We use our emotions as we all know anger is an emotion. Using anger to handle situations results in vein. We lose 80% of our intelligence when we get angry. Angriness is also connected to low IQ. Jéshan says “We see thugs, hood rats are very angry and they try to fight people any times which is because single baby mamas raise thugs and thots and their mothers pass their anger on them so they become angry and eventually end up in prison”. What I have found out from my research is that someone people misthink about calmness. I mean there are people who think that anger is a sign of strength, toughness which is absolutely false, As a man let me tell ya something, angriness is a sign of women. Women tend to argue more than men because men are logical and emotional creatures. So every man who becomes angry is a woman. If a man thinks that being angry is being tough and masculine, then he is out of his mind. Because as we see the most successful leaders in the world are calm and cool. How did they become so successful and live happily even though they’re so busy? it’s because they have mastered the tranquility. Fire is the sign of angriness and fire burns everything and turns into ashes. Ice is a sign of calmness. When you put your food in the refrigerator so that it stays bacteria-free and so that it doesn’t get spoiled. But when we keep fruits, and vegetable outside it becomes spoiled easily. So anger is not good at all. Now the question arises how to master tranquility and get rid of anger? Men’s lifestyle blogger and influencer Jéshan Jones gives 5 steps to master tranquility and get rid of anger and here are the 5 solutions: 

1. Solve personal problems: In order to master tranquility at first, a person must learn how to solve his own personal problems. There are people who have problems in their own personal lives and they try to diss it out to others. Never let your failure affect others because you’re the reason for your own failure, not anyone else. Are you gonna cry and whine about it like a b!tch or are you gonna solve problems and make your life better?As a person, you must have problem-solving skills and must solve your own personal problems.

2.   Never be jealous of others: Jealousy is a dangerous disease. Jealousy only brings misery to your life and you won’t be able to have a sound sleep if you’re jealous of other people’s success. Always congratulate successful people and use their success to motivate you but never compare your life with others. You won’t find the key to happiness. Always be grateful for what you have but hustle harder to improve your lifestyle. Jealousy burns happiness and turns any sane person into a miserable person. 

3. Stop having obsession: Obsession is very unhealthy. We need to understand that nothing in this world is permanent and therefore everything will come to an end one day. Therefore if you become obsessed with whether it’s an object/ environmental/ lifestyle/ person then when you lose it, you will have the strength to take that loss and move on. Once you understand that you will find inner peace and reach the peak of tranquility.

4: Forgive Others And Ask for forgiveness: Forgiveness is a precious virtue. When someone does something to you and you don’t forgive them when they apologize to you, anger remains In your heart and remains stuck in you till you forgive that person. God forgives us and we should forgive others too. Just like when you do something wrong to someone, if you don’t apologize then you will have a void in your heart that will haunt you down at night and will remind you till your make peace about it. There is no inner peace with forgiveness.

5. Learn how to adopt different things: Life is full of ups and downs and we have to learn how to adopt diversity in life. Challenge yourself every day to do something that you have never done and give it a try. If you do that even if you fail you will still have happiness about the fact that you tried instead of just not trying and regret later. Challenges are part of our lives. Once you overcome a challenge you become motivated to try new things and get better at different things over and over again. So never be afraid to challenge yourself and learn how to adapt to different situations and challenges.

Poems Push the Boundaries of Music With Latest Single “She Set The Sun”

NY Weekly Staff on May 30, 2022

The hallmark of an exceptional artist lies in their versatility, and the music industry is saturated with talented artists who can craft the most distinct musical stylings, creating their mold within the music industry. Poems is a band of talented artists pushing the boundaries of music-making while garnering the support of loyal fans and the music industry.

Based in San Diego, Poems is an indie music band taking the industry by storm with sheer artistry that captivates music lovers worldwide in an entirely sonic experience. The group consists of Philip Ernest – vocalist and guitarist, Cody Dodd – bassist, and Grayson Hagopian -drummer. 

At first, the music band had only Philip and Cody, who would spend their weekends working out melancholic melodies and chord progressions that Philip had written throughout his youth. On one of such weekends, playing the nostalgic songs drew the attention of sound engineer Zae Howell while he was attending a party in a small suburb of Seattle, WA. The melodic tune stopped Zae mid-sentence and drew him to the basement, where he heard the band’s first single, “Desdemona,” in its barest form. That was the beginning of the music band “Poems.”

After listening to the music sample, Zae became entranced and decided to onboard his skills and talents as a sound engineer to help the emerging group find a foothold. With him, Poems found new momentum and gathered enough steam to seek out a friend and drummer, Grayson Hagopian, whose brilliance on the drums solidified the project you hear about today.

In 2021, the band released its first single, “Desdemona,” a track romanticizing the more complicated parts of a true love story, all the while eluding to the Shakespearian tragedy of “Othello.” The debut single was an instant hit with the audience, who were excited about what the band would offer next. After gaining some traction with this release and playing some venues around the greater Seattle area, the group decided to move to San Diego, CA, to be a part of the vibrant market more suited to them and their listeners.

Not to be mistaken for a one-hit-wonder, the beginning of 2022 marked the release of the group’s latest single, “She Set The Sun.” The song is a nostalgic story about the moment one gives up while holding on at the same time and the challenges that it brings forth. 

With “She Set The Sun” still hot on the music charts, Poems is already back in the studio. In the coming months, they are looking to expand on their discography by exploring different sonic elements and ear worming melodies that keep the listener engaged. The band sets out to share and achieve emotional freedom with these songs, which is a quality so loved by fans of poetry.

Poems draw influences from a wide variety of projects, whether it is the catchy guitar riffs and lyrical melodies that can be heard from the indie alternative group Hippocampus or the melodramatic vocals from New York City’s rock outfit, Interpol. 

The dynamic trio focuses on delivering a performance that stands on its own while also bringing elements from bands that have inspired them from the beginning. Since the project has lifted off, Poems is aiming high to make its imprint on the Indie Alt world.

Broadus Palmer: The Tech Founder Who Is Disrupting The Cloud Computing Space

NY Weekly Staff on May 29, 2022

As more individuals see the lucrative opportunities that the tech industry has to offer, many are looking for ways to transition out of their current careers and into a more fulfilling role in tech. Cloud computing and cloud engineering is a world that Tech Founder, Broadus Palmer understands intimately, having transitioned himself from a banker of 14-years, on a $42,000 salary, to a 6-figure cloud engineer and cloud career coaching expert.

Broadus Palmer is the founder of Level Up In Tech which was created to help people from all backgrounds advance in the cloud industry. The company is built on Broadus’ belief, which is “In order to be something you haven’t been before, you have to be willing to do things you haven’t done. Don’t be scared to take advantage of the new technology.”

A Fulfiling Career In Cloud Computing

Level Up In Tech is offers cloud coaching career programs to help aspiring tech workers land their dream roles with ease. Broadus created this program following the lessons learned through his own experience in transitioning into the cloud computing industry. Passionately focused on helping others succeed in the way he has, the program also includes mindset development and learning real-world problem solving skills.

Broadus Palmer and his team have a 6-step process that takes aspiring tech workers from where they are, right into a cloud computing role. He shares, “Through learning and gaining the experience needed as a cloud engineer in our program, this saves people the time and energy they would spend figuring it all out on their own. By working alongside team, they get to learn what they need to do, how they need to do it and even how they would feel when they do it.”

Mastering The Mind  

Aside from studying and becoming certified, Broadus approached cloud computing from the perspective of practicality. He shares, “Employers want to see experience, and that’s what we help to create. We provide hands-on projects that can be used to juice up your resume and set you apart from other applicants. We provide real-world projects to help you expand your skills.”

Broadus emphasizes to his guests in his program to not see obstacles as frustrations and challenges, but opportunities to learn and get better at what you’re learning to do. This foundational approach where mindset development takes place is what sets Level Up In Tech apart from its competitors.

We are undoubtedly shifting to a world where technology is to be utilized and adopted by more businesses, meaning workers will be required to fill new roles in tech. When it comes to future trends and predictions of the tech industry, Broadus says, “I believe, in 10 years’ time, we will be in a time of autonomous technology and a lot of industries will be cut out because of that tech. So right now is the perfect time for people to learn the cutting edge tech that will be taking over.”  

Christian Massa is Bringing Actors and Entrepreneurs’ Social Presence to New Levels Through His Marketing and Public Relations Company, Purple Media.

NY Weekly Staff on May 29, 2022

Christian Massa Purple Media

This year has shown the world that big change can happen on a dime. Because of this businesses and entrepreneurs have reconsidered their marketing tactics to appropriately responds to the 2020 pandemic.  This has notably been a difficult year for many but Christian Massa is looking at the glass half full since the start of Coronavirus.

Massa’s background in acting and entrepreneurship has shown him perseverance and hard work to get results. Known for his roles in Deadly Sins, Frenemies, and Pressure, Massa has always been passionate about striving for the very best and setting the bar high.  Other notable accomplishments include:

• Contributing writer for Entrepreneur Magazine & Yahoo

• Founder of the iPhone game SquareDarr

• Assistant director to “My Suicide Story,” (dedicated to addressing and preventing suicide)

• The co-founder of his family-owned business, Aquatec Flooring (over $2,000,000 in sales in just two years)

Purple Media is his newest accomplishment. This public relations agency dedicates its resources to helping actors, entrepreneurs, and businesses share their passions with their fanbase and more. Already Purple Media has publications on some of the top tier online news sites. The clientele portfolio has a wide range of fields such as real estate, entertainment, credit repair, and restaurants.

You can expect a stronger brand image with Purple Media that connects you to your desired target audience with ease. Connection with your audience is a must for entrepreneurs. Based on your needs you’ll be paired with a marketing expert to take advantage of the companies sophisticated marketing tools. With this, you can ensure your companies voice and presence will be boosted. App design, website creation, and professional social media management through Purple Media will be the ultimate success setup.

The unique qualities of Purple Media can be directly credited to Massa truly caring about his clients. He leads by example by offering a helping hand to those around him. The uncertainty of these times has inspired him to not only keep his loved ones safe but also help companies stay afloat with safe practices and virtual meetings.

Massa explains that “Business has no value unless the world is better after you leave it than to was when you came in. You have to care about the world or there’s no point in having money at all.”  With strong beliefs that using entrepreneurial power to adapt to unforeseen events such as Covid-19, now more than ever is the time to reassess your business goals. On top of that, you can think about shifting your marketing design plan to allow your business to make its market in the ever-growing digital world.

Call us for a free 30-minute consultation about how Christian Massa and Purple Media can assist your company’s growth through publications and reduced turnover rate. Start your pathway to success now.

To follow Christian Massa’s journey and to contact Purple Media, follow Massa here.

Rising Hip-Hop Artist Rpg Jaxk on Using Music as a Positive Outlet for His Emotions and Turning Pain Into Power

NY Weekly Staff on May 29, 2022

Most people, if not all, believe that music is the real universal language. After all, it has the unique ability to bring together communities regardless of where they come from and what language they speak. This is something that rising hip-hop artist RPG Jaxk resonates with, as the art form has immensely helped him express his emotions in a healthy and productive way.

The gifted individual always had a great relationship with music. Growing up, he listened to all kinds of tracks, whether it was the hottest singles or nostalgic old school hits. As a young man, he always had a lot of pent-up emotions, which he usually conveys by acting out. 

However, he soon found that immersing himself in songs helped lighten his mood and overall disposition. But it was not until around 2017 when RPG Jaxk began creating music for fun after the global success of XXXTentacion inspired him.

Looking back on his journey, the singer-songwriter shared, “It never started for money. I was just experimenting and trying things out. Eventually, I realized I had a talent and a dream, so I started to pursue it.”

Since he decided to follow a professional music career, the talented artist has dropped several tracks available on digital streaming platforms such as Spotify and Apple Music and YouTube. Some of his most notable singles include “Molly Zombie,” “Jaxk Jaxk,” “PLATT!,” and “Fye 2 The Kase (Escape Plan).”

Despite being relatively new to the industry, RPG Jaxk has demonstrated an excellent understanding of his craft. What helped him accomplish this was the struggles that he had to overcome, including being doubted by the people around him and the passing of his close friend and right-hand man.

In creating music, RPG Jaxk takes inspiration from his experiences and emotions. As a result, he has curated a highly dynamic discography that can be described as fresh and captivating. In fact, the songwriter proudly attributes his success to his incredible versatility.

As the insightful musician explained, “I feel that my abilities don’t limit me to a single genre. I cannot be put in a box. Right now, very few may see it, but I have flash drives with 100’s of unreleased songs that I just don’t feel comfortable sharing at the moment. But like I said, I have a plan, and I know how to execute it.”

He went on to add, “Many insects go through metamorphosis, and I feel like all artists do as well. There will be phases of different styles and different emotions because, at the end of the day, that’s what fuels it all.”

Moving forward, the up-and-coming rapper intends to continue on his path and rise to the top of the music scene. In addition, he plans to use his craft to share his stories and connect with audiences. But most importantly, the exceptional young man hopes that through his brand and platform, he can inspire people, especially the youth, to use their pain and turn it into power. 

Menu

Explore New York Weekly™

Legal & Support

  • Advertise With Us

Interested in seeing your story on New York Weekly?
Contact us to learn more.

Reach Out To Us

Follow Us

Facebook Instagram Linkedin

New York Weekly™ is not responsible for the content of external websites.

Copyright ©2026 Matrix Global, LLC. All Rights Reserved.

Use of any part of this site implies acceptance of our Terms of Use and Privacy Policy. The content on this site may not be reproduced, distributed, transmitted, cached, or used in any way without the prior written permission of New York Weekly.

Explore New York Weekly™

Legal

Explore New York Weekly

Legal

A Matrix Global Publication

New York Weekly™ is not responsible for the content of external websites.

Copyright ©2025 Matrix Global, LLC. All Rights Reserved.