Designer Jennifer Peykar looks to family, travel and the timeless sophistication of Buenos Aires for Flora Marteen’s newest luxury capsule.
Fashion has always had a love affair with cities.
Paris represents romance. Milan evokes craftsmanship. New York symbolizes energy.
For Flora Marteen designer Jennifer Peykar, the inspiration for 2027 leads to another extraordinary fashion capital: Buenos Aires.
The luxury resort wear label’s Buenos Aires Resort Collection 2027 celebrates the Argentine capital through an elegant capsule designed around fluidity, femininity and travel.
But the collection’s story begins long before Peykar selected a destination.
It begins with her grandmother.
Flora Marteen is named in honor of the woman whose influence helped shape Peykar’s understanding of elegance.
“My grandmother taught me that beautiful clothing isn’t about excess,” Peykar says. “It’s about confidence, quality, and creating something that makes a woman feel extraordinary. Every collection I design begins with her influence.”
That philosophy runs throughout Resort 2027.
Argentina Through a Designer’s Eyes
Buenos Aires is famous for contrasts.
European-influenced architecture meets Latin American culture. Grand boulevards lead to intimate neighborhood cafés. Historic elegance exists alongside the energy of contemporary life.
And then there is tango, a dance built around emotion, movement and connection.
Peykar brings those contrasts into the collection.
Flowing silhouettes echo the movement of dancers. Soft metallic materials evoke evening light across the city. Knitted and seamless pieces bring modern ease, while delicate lace offers an unmistakably romantic element.
Together, the pieces present Peykar’s interpretation of Buenos Aires rather than a literal recreation of it.
Resort Wear Goes Global
The definition of resort wear has expanded considerably.
It is no longer simply a category associated with beach cover-ups and tropical vacations. For a global consumer, resort clothing may need to work in multiple countries and through multiple occasions.
Peykar’s collection responds with adaptable pieces.
Lightweight dresses can move from daytime exploration to dinner. Accessories can transform relaxed silhouettes for evening. The collection is intentionally designed to make packing easier while maintaining a sense of polish.
That means the same Flora Marteen wardrobe can feel at home in the Hamptons, St. Barths, Mediterranean, Amalfi Coast or Buenos Aires.
Fashion Worth Remembering
Limited-production design and an emphasis on craftsmanship also reinforce the brand’s approach to luxury.
Rather than chasing every passing trend, Peykar continues to develop a recognizable identity around femininity and timelessness.
And perhaps that is where her grandmother’s influence is most apparent.
Fashion inevitably changes. Hemlines move. Colors rotate. Trends disappear and return.
Personal style has a longer life.
With the Buenos Aires Resort Collection 2027, Flora Marteen celebrates that idea through clothing created to become part of the memories women make while traveling.
Buenos Aires provides the setting.
Peykar provides the design.
And the legacy of Flora Marteen provides the soul.
