By: Alex Turner
Ever wondered how to rekindle interest from prospects who seemed almost ready to commit but then went silent? The Empathy Firm, led by brothers Grant Lira and Gavin Lira, has mastered the art of leveraging online media features to re-engage these on-the-fence prospects. Their targeted, sniper-like approach involves using well-crafted scripts in follow-up emails designed to reignite the interest of potential clients.
The Power of Follow-Ups
Grant Lira and Gavin Lira have built The Empathy Firm on the foundation of empathy and precision. Their unique strategy involves using online media features, such as press articles and podcasts, as tools to re-engage potential clients who may have lost interest or gotten distracted.
Why Follow-Up Emails Matter
In the fast-paced business world, it’s easy for potential clients to lose track of conversations. A well-timed follow-up email can bring your business back to the forefront of their mind. The Lira brothers emphasize the importance of using media features to add value to these follow-ups.
Crafting the Perfect Follow-Up Email
To re-engage an old prospect, your email needs to stand out and provide immediate value. Here’s a template The Empathy Firm recommends:
For Press:
Subject Line: Wanted to share this with you
Body: Hey [PROSPECTS_NAME],
I was thinking earlier today about our last conversation and thought that it might be helpful to discuss some of the points we hit in more depth.
[ARTICLE_LINK]
This article that we were featured in does a good job showing how we help with [WRITE_RELEVANT_DETAIL].
Best,
[SIGNATURE]
For Podcasts:
Subject Line: Good listen relevant to our last convo
Body: Hey [PROSPECTS_NAME],
I was thinking earlier today about our last conversation and thought that this might be helpful to go more in-depth on some of what we hit on.
[EPISODE_LINK]
This podcast that we were in does an excellent job of showing how we go about [WRITE_RELEVANT_DETAIL].
Best,
[SIGNATURE]
Why This Approach Works
- Personalization: Addressing the prospect by name and referencing your previous conversation shows that you remember and value their interest.
- Value Addition: By including a link to an article or podcast featuring your company, you provide additional insights and reaffirm your expertise.
- Relevance: The content you share should be directly related to the prospect’s needs, ensuring the follow-up is both timely and valuable.
The Empathy Firm’s Success with This Strategy
The Empathy Firm has successfully implemented this strategy across various industries, consistently bringing back prospects on the fence. By leveraging media features, they re-engage potential clients and strengthen their company’s credibility and authority.
Tips for Effective Follow-Ups
- Be Timely: Don’t wait too long to follow up. Strike while the conversation is still relatively fresh.
- Keep It Short: Respect the prospect’s time. Keep your email concise and to the point.
- Include a Clear Call-to-Action: Encourage the prospect to take the next step, whether scheduling a call or exploring your services further.
Summary
Re-engaging old prospects doesn’t have to be a daunting task. With the right approach, like the one pioneered by The Empathy Firm, you can turn those on-the-fence prospects into loyal clients. By leveraging online media features in your follow-up emails, you provide added value and demonstrate your expertise, making it easier for potential clients to choose your business.
Stay tuned to The Empathy Firm’s latest features and podcasts for more insights and strategies on client engagement. Grant Lira and Gavin Lira continue to set the bar for effective, empathetic communication in business.
Published by: Khy Talara
