Summer by Priyanka Gupta, a renowned luxury fashion label, is revolutionizing the world of Indian bridal fashion with its exquisite collection. With a perfect blend of tradition and modernity, the brand has become the go-to destination for discerning brides who seek to make a statement on their special day.
The brand’s founder, Priyanka Gupta, a visionary designer and entrepreneur, has always had a deep passion for Indian heritage and traditional outfits. After earning a bachelor’s degree in business, accounting, and finance, she embarked on a journey to create a clothing line that would celebrate the essence of India luxuriously and breathtakingly.
Priyanka’s views on the emerging bridal trends
“At Summer, we believe that every outfit should reflect your identity and connect you to your roots”, says Priyanka. “Our latest collection showcases the emerging trends in Indian bridal fashion that are redefining the industry” –
SAREE never SORRY – South Asian brides are embracing the timeless elegance of sarees as their preferred bridal attire. Inspired by style icons like Alia Bhatt, sarees have gained popularity for their grace, versatility, and reuse value. Whether brides choose heirlooms to honour their roots or design their sarees to match their personalities and groom’s attire, these exquisite garments become cherished pieces in their wardrobes for the years to come.
Not so LOUD! – South Asian brides embrace a softer colour palette, aligning their outfits with overall wedding themes and aesthetics. In the age of social media weddings, a soft aesthetic brings harmony to the bride’s ensemble, the groom’s look, and the floral-dominated wedding decor. The days of garish lighting, sweaty outfits, and loud makeup are gone. Indian wedding aesthetics now draw inspiration from the gardens of Versailles and Como, creating a truly enchanting experience.
White Weddings – South Asian brides skillfully blend Indian traditions with their fairytale dreams, resulting in thoughtfully curated weddings with a global appeal. From daytime weddings for capturing the golden hour to wearing ivories with dewy makeup and adorning floral jewelry, these brides exemplify the spirit of summer. They honour their heritage in a cosmopolitan and fun way, breathing new life and energy into Indian wedding traditions.
Fun and Frolic: Modern Indian brides are breaking free from the weight of traditions and heavy lehengas. They chart their path and manifest their dream weddings, creating an atmosphere of joy and celebration. Just like their guests, these brides revel in the festivities and make their special day an unforgettable experience.
Collections at Summer by Priyanka Gupta
Summer by Priyanka Gupta has gained recognition as the trendiest brand for exquisite fashion with a touch of tradition. Its huge collection features a wide array of meticulously crafted lehengas, stoles, sarees, tunics, tops, dresses, and kurta sets. Every design reflects sophistication and elegance, handcrafted by skilled artisans and the dedication of its talented team.
The brand takes pride in using only the finest materials, including Georgette, Satin, Chiffon, Organza, and Silk Mul, to create luxurious and comfortable attire. The fabrics at Summer are carefully selected to suit every skin type, ensuring a delightful experience for its customers. With a focus on durability and sustainability, Summer guarantees the highest quality and lasting beauty in every piece.
With its exquisite collection and a perfect blend of tradition and modernity, Summer by Priyanka Gupta has emerged as the epitome of elegance in Indian bridal fashion. From the resurgence of sarees to embracing softer colour palettes and the fusion of Indian traditions with global appeal, Summer is setting new trends and redefining the wedding experience. Step into the world of Summer and discover a timeless celebration of beauty, grace, and individuality.
