BEAR D is the name of this new proposal of the Venezuelan-born designer who already has a long career in the world of high fashion design and who has now decided to develop a line dedicated to the group of “bears” that is part of the sex-diverse community.

The bear community is a subculture within the gay community. In gay slang, bears are men, mainly older, with a stocky body and lots of facial and/or body hair, and there are several classifications such as bear, cub, chaser, chubby, muscle bear, leather bear, wolf, otter, polar bear, and daddy bear, all of which refers to the physiognomy of each man. All of them are included in the proposal of this new clothing brand.

This will be the first brand aimed at this target that is also ecofriendly, sustainable, and biodegradable, something that collaborates with environmental awareness, which is one of the flags of millennials and generation z, who would be the ideal client of BEAR D.

“BEAR D, was born out of a need to create a product dedicated to a community that has particular tastes and wants to identify with the values of diversity,” said designer Juan Fernando Mendoza, who has more than 10 years of experience in fashion and is a benchmark of high fashion in his country and in the United States.

Juan Fernando explained that this brand will have biodegradable bamboo fabric t-shirts and vegan leather caps, embroidered with inclusive designs and reusable bags made from recycled plastic bottles as the first clothing products and accessories, which will be available in mid-2023 and can be purchased through their social media, to make a very contemporary shopping experience.