Making your name for yourself in the jewelry industry is no small feat. The jewelry industry can be cutthroat, and gaining recognition amongst society’s elite can in and of itself be an insurmountable challenge. But over the last decade, Wafi Lalani has undoubtedly made a name for himself in the jewelry industry. Starting his journey in the jewelry business, working at his dad’s kiosk when he was just 12 years old, he quickly grew to love the family business. Since 2003, he’s been running Jewelry Unlimited, a business that’s obsessed with quality and excellence. It’s because of this obsession that people all over the world seek out Wafi Lalani and his pristine catalog.
Lalani is the perfect example of a self-made entrepreneur. While working at his dad’s jewelry kiosk, Wafi would sell low-ticket items ranging from $50 to $100. He learned at an early age what it takes to negotiate, build an inventory, and retain customers. Today, we see Lalani create incredible custom-made jewelry pieces that are sought after by some of the biggest names in hip-hop. Now working with some of hip-hop’s elites, such as DaBaby, Migos, and Latto. When asked about his experience with the A-listers, he smiles and says, “I’ve come a long way, it’s humbling, and I’m grateful for the opportunity to do what I love every day.”
Part of what sets Jewelry Unlimited apart is its dedication to sourcing its diamonds directly from the mines that they come from to get competitive prices for its customers and to ensure the best quality. Lalani says, “The sourcing of diamonds comes down to purchasing power. Because of the time my family has spent in the industry, and the relationships I’ve built, I’m able to ensure the best product and value for our customers.”
Lalani also has a guilty pleasure that he carries with him into the workplace. Watches. And Jewelry Unlimited happens to be specialized in all things watches, and Lalani prides himself on his inventory. Carrying watch brands like Rolex, Richard Mille, and Audemars Piguet, to name a few, and his personal favorite, Patek Philippe, Jewelry Unlimited offers limitless customizations for anyone’s favorite designer brand. “I think we are malleable in the way that we can cater to the clients. When clients bring me something new that I’ve never seen before, I get excited because I know how capable we are of executing exactly what they are looking for.”
Jewelry Unlimited is successful because of Wafi Lalani’s passion, vision and creativity. It is because of minds like his that keep the industry growing and expanding in a positive way. His success is no accident, and he hopes he can continue to inspire other people to do the same in their own respective paths.
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