TriCoast TV and VIZIO are excited to announce the launch of the new app Made It Myself TV, which is now available exclusively to VIZIO users on their platform 24 hours a day, 7 days a week. This is an exciting offering for crafters across America, who now have a dedicated home for content that will inspire them to craft their hearts out.
A new home for crafting content
Made It Myself TV is a new VIZIO-exclusive application specializing in high-quality arts and crafts content. The app is VIZIO’s first in the crafting category, making it a unique addition to the catalog of fantastic entertainment options the company brings to millions of households across America every single day.
Made It Myself TV represents a collaboration between two of the most influential brands in entertainment. TriCoast TV is a full-service media company — the creators of Dark Matter TV, a popular genre film app — and Made It Myself TV is their latest ambitious offering. It is available exclusively through VIZIO, a leading immersive entertainment provider whose operating system is equipped with every VIZIO smart TV.
TriCoast TV founder/CEO Marcy Levitas Hamilton notes that many Gen Zers have spent more time focusing on time-honored, handmade, hand-crafted art in the past few years. The lockdown caused many young people to quickly grow tired of the developing digital ecosystem, causing them to turn to more creative outlets such as crafting and DIY. As a result, over 70 million people now enjoy creative hobbies such as those fostered by Made It Myself TV.
The launch of Made It Myself TV comes just in time for Valentine’s Day, as the content — now available 24/7 — can inspire crafters to create a perfect handmade gift for that special someone this holiday season. Studies show that, especially in close relationships, DIY gifts are better and more personal, even to the point of having surprising mental health benefits. That makes now the perfect time to tune in to Made It Myself TV and be inspired to create an amazing, thoughtful gift.
Inspiring current and future crafters with Made It Myself TV
On Made It Myself TV, VIZIO users will receive exclusive access to all sorts of time-honored and trending arts and crafts content. The channel will feature plenty of content on all kinds of crafting, such as knitting and crochet, woodworking, plant parenting, thrifting, craft hacks, paper arts, budget-friendly decor, and more. This variety of content makes Made It Myself TV perfect for both crafters looking to delve deeper into their current discipline and those looking to pick up a new one.
Hamilton describes Made It Myself TV as “HGTV meets Pinterest for the arts and crafting community.” Offering both seasonal and around-the-clock access to carefully curated, informative, entertaining, and aesthetically pleasing videos, Made It Myself TV is a first-of-its-kind channel designed to feed the DIY and crafting passions of people across the country — both novice and experienced.
As part of creating entertaining and appealing content for a broad audience for Made It Myself TV, the service partners with well-known influencers like Marc Spagnuolo (The Wood Whisperer) and Tamara Kelly (Moogly). Creators like Spagnuolo and Kelly will be essential to growing the Made It Myself TV brand, giving users exclusive access to proprietary tips and tutorials to help them hone their crafting skills. These influencers have become viral sensations on social media thanks to their ability to popularize these pastimes and make them more accessible to a broader audience.
As with the rest of the TriCoast TV portfolio, the purpose of Made It Myself TV is to entertain and inspire OTT consumers with well-curated, unique, and exclusive content that fits in with their lifestyles. With the wealth and diversity of content available to consumers, they are looking for premium-quality content that satisfies their unique needs and interests. Made It Myself TV caters to the crafting niche while still being accessible to viewers wanting to dip their toes into the crafting waters for the first time.
“Crafting is a way of life for many people and has created a rich American tradition,” says Hamilton. “We are thrilled to launch Made it Myself TV on Vizio. We know Made It Myself TV will be a home for the arts and crafts community in the same way that HGTV is a home for entertaining home improvement content. This partnership with VIZIO, a company with over 16 million customers, will give millions of people a chance to get a first look at the app in time for Valentine’s Day.”
“VIZIO provides audiences with content across extensive genres and subject matters, and are pleased to now bring crafters, artists, and hobbyists into that fold,” says Seta Goldstein, Director of Content and Technology Partnerships at VIZIO. “With the exclusive debut of Made It Myself TV on VIZIO, our audiences can be inspired to create and find new passions with their friends and family.” Indeed, with this collaboration, VIZIO and TriCoast TV hope to help people take their crafting skills to the next level.
