Amidst all the turmoil and uncertainty, hope has become a rare commodity for many. Pure Mission Entertainment (PME) LLC aims to change the narrative by spreading hope through arts and entertainment. Founded by chart-topping recording artist, musician, producer, author, speaker, and life coach Willie J, PME empowers people and changes lives using creativity translated through music.
The founder has had his fair share of challenges, forcing him to draw strength in places he never thought possible. He lost his mother and grandmother to cancer in the same year and was sentenced close to 30 years in prison for his wrong decisions. Yet, while going through pain, Willie J found comfort and purpose in music. This is what PME stands for: amplifying hope using artistic avenues.
With his fantastic team at PME, Willie J has released hit singles, including his EP, “Sunshine With The Rain,” which has garnered over four million streams across music streaming platforms. In addition, his creations and projects tell a piece of his narrative and speak of the hope he wants to share with the world. His first project launched under PME, the Hurricane Maria Project, made waves and conquered charts.
His new record, “On My Last Day Here,” garnering over two million streams, is dedicated to all his loved ones who passed. On the other hand, “Isabell” is a masterpiece tackling how suicide plagues society. He also created a COVID-19 anthem called “In the Morning.” Collectively, his singles have reached over 19 million streams across 183 countries.
Willie J started the year with a bang with an interview on ABC30 TV on the same day as his daughter Jazmine Jones’ sweet 16th. He also gave a shoutout to Kobe and Gigi Bryant, who died in a plane crash on the same day.
Besides music, Willie J uplifts lives as an officially licensed speaker, life coach, and trainer with The John Maxwell Team by John C. Maxwell. He is also set to release his first self-help book and new musical projects this year. Furthermore, he will be traveling to over 27 global cities between 2023 to 2024, including Dubai and cities in South Africa, as one of the musical directors of The Unity Tour, characterized by its mission to host conversations on how music acts as a vehicle for social change.
