With the onset of digitalization, it has become necessary to analyze how your business performs online and take effective measures for driving traffic to your website. Not just in the digital world, state-of-the-art technology has opened doors for businesses to employ smart options to maintain their analytics and build better strategies. One such product paving its way through technology and automation is Komito Analytics, an open source script that works in addition to the Google Analytics tracking code. Komito Analytics performs this while protecting your privacy, not retaining any of your visitors data, and giving you access to insightful statistics about your website.
What does Komito Analytics do for your website?
What makes Komito Analytics unique is its ability to track visitor behaviors that are not supported by default by the most popular web analytics software. Komito Analytics automatically tracks views by users logged in to social networks, file downloads and outbound links, form submissions and page print actions, embedded videos and social widgets, user preferred color scheme and ad blockers on your website. The tool is best implemented using Google Tag Manager to ensure that it gets added to all the pages on your website. Komito Analytics is compatible with Adobe Analytics, Baidu Analytics, Clicktale, Google Analytics, Particles Analytics, Urchin, and Yandex Metrica.
How did Komito Analytics come into being, and how is it different from other software?
Datamart formerly implemented Komito Analytics for its internal operations. It was initially released as an EGA (Enhanced Google Analytics) module as a part of the JavaScript library named JSCB (JavaScript Code Base). Since then, it has been available for public use in the Google Code Project Hosting before the library got divided into three separate projects: Glize, Greylock, and Komito Analytics. The code was later transferred to the GitHub repositories.
Komito Analytics eliminates the need for the marketers and analysts to write the custom code every time they wish to get any new information about their website. It ensures a smooth tracking process that is not limited to any predefined set of trackable metrics and dimensions.
There are four ways to get Komito Analytics running on your system: the script can be added as a custom HTML tag in Google Tag Manager, or it can be added directly on your website. Komito Analytics is a free script that one can install using the official WordPress plugin or using their Google Tag Manager template.
The popularity of Komito Analytics itself speaks about its relevance and usage
Komito Analytics is licensed under Apache 2.0, allowing developers to use it for any purpose without restrictions freely. Based on 2022 data, Komito Analytics handled more than 15 million unique visitors per month and was used by more than 4,000 website owners. Its footprints can be seen in the United States, Mexico, Australia, Europe, and Southeast Asia. Recommended by the WordPress community, Komito Analytics was also mentioned in a book titled “Learning Google Adwords and Google Analytics” by Benjamin Mangold.
Komito Analytics competitors and the way forward
There are other software like Komito Analytics in the market, but none could compete with it considering its unique user benefits. These include Autotrack, introduced by Google for tracking ‘common user interactions on the web. Another is GAS (Google Analytics on Steroids) by Cardinal Path, which tries to add new functionality while keeping the same API. Unfortunately, both products are no longer supported.
Komito Analytics further goals are to introduce two more plugins for CMS besides WordPress. These include Joomla and Drupal. The platform currently supports seven web analytics software and aims to increase the number by two. Komito Analytics has a long way to go with more integration and support partners to add under its belt.
Komito Analytics can be followed on LinkedIn, Facebook, Instagram, and Twitter.
