The daughter of a master tailor and self-taught menswear designer, Jenanne Filat is a fashion powerhouse that has conquered fashion weeks and runways around the world with her impeccably tailored menswear designs.
This knowledge in tailored menswear has catapulted her to the top of the menswear industry where she has been designing unconventionally for over two decades. Now, her unconventional approach coupled with her tailoring experience has led her to create Souq, an American luxury streetwear brand heavily rooted in Middle Eastern culture. “Souq has allowed me to express my creativity fearlessly in each design created, each garment has a story before it’s ever worn, and the story continues with each person that wears it.”
Filat’s travels to her homeland in the Middle East during her childhood serves as the inspiration of the brand’s aesthetic.
“The creative process of making garments from scratch is something that I experienced in real time during my childhood. Whether through my grandmother who would knit and sew garments for all of her grandchildren; through my father who made clothing in his atelier; or through visiting the tailors and seamstresses in the old city of Jerusalem–these experiences guide me in the creation of each garment.”
Each of Souq’s collections are created with ethically sourced fabrics from the USA, Italy, England, Turkey, and Japan, all handmade by local artisans in the Middle East.
Known for their unique tapestry designs and one of a kind fabrics, Souq incorporates the work of local artists to many of its designs, this has formed the unique and instantly recognizable aesthetic of the brand.
“Tailored menswear is my passion but streetwear is my first true love and where my heart has always been, I can’t wait to show the world what’s next”.
Jenanne Filat designs for Souq alongside Co-Creative Director, Naseem Hankir. Their newest FW22 Collection will be available at select luxury retailers this Fall.
