Some publishing houses are remembered because of a single bestseller. Others become part of the industry’s history. A.C. McClurg & Co. belongs to the latter category.
Its story reaches back to nineteenth-century Chicago, before eBooks, online bookstores, print-on-demand, social media campaigns, or even the modern publishing industry we know. The business survived fires, changing ownership, Chicago’s transformation, and major shifts in the American book trade. Along the way, the McClurg name became associated with books by writers including W. E. B. Du Bois and Edgar Rice Burroughs.
The original enterprise eventually disappeared. Decades later, the A.C. McClurg name returned to publishing in 2008, this time under a hybrid model designed for a very different generation of authors.
It is difficult to tell the history of book publication in Chicago without encountering A.C. McClurg. And it is equally difficult to understand its modern identity without first understanding where that name came from. For writers researching book publishing in the USA, professional book publishing, hybrid publishing, or book publication in Chicago, the McClurg story offers an unusual bridge between American publishing history and the practical needs of today’s independent authors.
A Story That Began in Chicago in 1844
The roots of A.C. McClurg & Co. trace back to 1844, when one of Chicago’s early book and stationery businesses was established. Chicago at the time bore little resemblance to the city that would emerge by the end of the century. Yet its commercial importance was growing, and bookselling was becoming part of that expansion.
Historical records preserved by the Newberry Library state that Alexander Caldwell McClurg joined the business, then operating as S.C. Griggs, in 1859. The Civil War interrupted his career there. McClurg served in the Union Army and later returned to the book trade after the war.
His name would eventually become inseparable from the company. This early history matters because A.C. McClurg did not begin as a modern publisher built around a handful of titles. Its identity grew out of the broader American book trade, encompassing bookselling, stationery, distribution, and eventually publishing.
Fire Almost Put an End to The Story Before It Even Started
The early business experienced an unusual recurring theme in its history: destruction followed by rebuilding.
S.C. Griggs suffered a serious fire in 1868. Only a few years later, the Great Chicago Fire of 1871 completely destroyed the store. Instead of ending the business, the disaster led to reorganization. Griggs sold his interest to E.L. Jansen, Alexander C. McClurg, and F.B. Smith, and in 1872 the enterprise became Jansen, McClurg & Co.
In 1873, the firm published H.W.S. Cleveland’s Landscape Architecture. By 1880, McClurg had developed into one of the country’s major book distributors. That evolution placed the company at the intersection of publishing and distribution, two functions that remain central to book publishing in the USA today.
More Than a Publishing Company
A.C. McClurg’s business was broader than producing books. The company supplied retailers throughout the Midwest and West, moving books, stationery, and other merchandise through an expanding distribution network. It also became involved in Chicago’s literary culture.
In 1880, the company began publishing the literary magazine The Dial. Its rare book department became associated with the celebrated Saints and Sinners Corner, another reflection of the literary community developing around the business. In 1886, the company formally adopted the name that would survive in publishing history: A.C. McClurg & Co.
Another Fire, Another Rebirth
History repeated itself in 1899, when fire again destroyed the company’s premises. Alexander McClurg reorganized the enterprise as a corporation, with shares sold to employees. He died two years later, in 1901.
Yet the company bearing his name continued, and some of the books most strongly associated with the McClurg imprint appeared after his death. A.C. McClurg had become larger than the individual whose name it carried.
A.C. McClurg and The Souls of Black Folk
One of the most historically significant books carrying the McClurg imprint appeared in 1903, when A.C. McClurg & Co. published W. E. B. Du Bois’s The Souls of Black Folk in Chicago.
The book would far outlive the commercial world in which it originally appeared. It became an enduring work in American intellectual and literary history. For Chicago book publishing, its publication is particularly noteworthy, because a Chicago publishing house brought out a book that would remain the subject of reading, teaching, criticism, and scholarship more than a century later.
Then Came Tarzan
In 1914, A.C. McClurg & Co. published Edgar Rice Burroughs’s Tarzan of the Apes in book form. It proved extraordinarily important to the company. The Newberry Library describes it as McClurg’s most profitable publication and records that the firm subsequently published ten more Tarzan titles.
Tarzan would become far larger than a single novel, moving across books and eventually into film, radio, television, comics, and other forms of popular culture. The relationship with Burroughs demonstrated something fundamental about publishing. A publisher may operate locally, but the stories it helps circulate can travel far beyond their original market.
McClurg’s historical significance should not be reduced to one author. Its publishing activity crossed genres and audiences, from literary and intellectual works to adventure fiction and other forms of popular writing. Publishers were not simply printers. They occupied a complicated position between writers, manufacturing, booksellers, distributors, reviewers, and readers.
When the Business Began to Change
By the 1920s, McClurg’s priorities had shifted increasingly toward wholesale distribution. In 1923, the company sold its Chicago bookstore to Brentano’s and concentrated on wholesale operations. The Newberry Library’s institutional history states that the remainder of the original company was ultimately liquidated in 1962, while its archival collection contains materials extending through 1967.
The modern A.C. McClurg website describes the historic imprint as publishing continuously until 1967. The distinction is worth preserving. Independent archival and modern company accounts use different endpoints, but both make clear that the historic business eventually ended.
The A.C. McClurg Name Returns in 2008
The modern A.C. McClurg & Co. states that the house reopened in 2008 as a hybrid publisher. This time, the publishing environment was fundamentally different. The internet had transformed commerce. Amazon had changed book retail. Ebooks were developing into a mainstream format. Digital production had reduced many of the technological barriers that once separated writers from publication.
The modern company says the revived model rests on a straightforward principle. Authors retain 100 percent of their rights, while the publishing house is compensated for the editorial, design, production, and distribution work it performs.
Why Hybrid Publishing Changed the Equation
Hybrid publishing sits between conventional publishing and fully independent self-publishing. In a traditional arrangement, a publisher generally selects the manuscripts it wishes to acquire, finances publication, and receives contractual rights connected to the book. In self-publishing, the author effectively becomes the publisher and manages or commissions each stage independently.
A hybrid arrangement can combine author-funded publication with professional editorial, design, production, and distribution services. A.C. McClurg describes its contemporary model in these terms, with authors maintaining creative control and ownership while the house provides publishing infrastructure.
For writers researching book publishing in the USA, understanding these distinctions matters more than ever. The question is no longer simply whether a book can be published, but who owns the rights, who controls the files, who handles editing, where the book will be available, and what the publisher is being paid to do.
From the Printing Press to Print on Demand
Perhaps nothing illustrates the difference between the two McClurg eras better than how they produced books. The historic house operated in a world built around conventional printing, physical inventory, booksellers, and wholesale distribution.
The modern company lists print-on-demand among its publishing services. Under this system, copies can be produced when ordered, rather than requiring an author or publisher to finance a large inventory in advance. The company also describes ebook preparation and contemporary retail distribution among its services.
The mechanics have changed almost beyond recognition. The basic purpose has not. A writer arrives with a manuscript, a publishing process turns it into a book, and a distribution system attempts to place that book where readers can find it.
What A.C. McClurg & Co. Offers Authors Today
Today, A.C. McClurg presents itself as a modern American publishing house combining traditional publishing craft with contemporary access. According to the company’s current website, the revived house has worked with more than 2,500 independent authors and distributes print and digital titles through more than 100 retail platforms worldwide. These are company-reported figures rather than independently audited industry rankings, so they should be understood as such.
The current house organizes its work around six disciplines: writing, editorial, design, production, publishing, and marketing. On the writing side, the company lists ghostwriting and manuscript development across fiction, nonfiction, memoir, biography, children’s books, comics, and screenplays. Its editorial services range from developmental and structural work through sentence- level editing and proofreading.
Production covers cover and interior design, typesetting, print-ready files, audiobook narration and mastering, and book trailers. Publishing and distribution work includes imprint and ISBN registration, ebook preparation, print-on-demand setup, and retailer listings across platforms including Amazon KDP, Apple Books, IngramSpark, Kobo, Barnes & Noble, Lulu, and Google Play Books. The house also offers book marketing support, including metadata optimization, author websites, email campaigns, press activity, and post-launch reporting.
Book Publication in Chicago, Reimagined for a New Generation
Chicago remains central to the A.C. McClurg identity. It is where the story began, where the company rebuilt after catastrophe, where The Souls of Black Folk appeared under the McClurg imprint in 1903, and where the company developed into a significant bookseller, publisher, and distributor.
That history gives the modern brand a connection to book publication in Chicago that stretches far back beyond the digital publishing revolution. Yet today’s publishing market is no longer constrained by geography. A manuscript can be edited in one city, designed in another, distributed through international platforms, printed near the customer, and purchased by a reader thousands of miles from the author.
From Chicago’s Past to Publishing’s Future
There is an appealing symmetry to the A.C. McClurg story. A business founded in the nineteenth century survived fires and rebuilt. A company that began in bookselling became a publisher and distributor. A Chicago house published books that remained in circulation long after the original company disappeared. Then, decades after the historic business had closed, the name returned in a publishing market transformed by technology.
1844 and 2008 belong to very different worlds. One belonged to physical shops, catalogs, printing presses, warehouses, and rail-based distribution. The other arrived with digital files, online retailers, eBooks, print on demand, and direct access to readers.
Yet the challenge facing an author remains surprisingly recognizable: taking an idea from manuscript to professionally produced book. That thread connects the two eras. The formats have changed. The distribution channels have changed. The relationship between authors and publishers has changed. But one principle remains recognizable. Every publishing era begins with someone believing that a manuscript deserves to become a book.