By: John Hart
Activist, entrepreneur, and environmental advocate Amy Green officially unveiled Giada, a new luxury fashion brand introducing first-of-its-kind plant-based luxury fiber: Vegetable Cashmere®.
Made entirely of soybeans and 100% biodegradable, Giada is designed to deliver an exceptionally soft, luxurious hand feel reminiscent of silk and traditional cashmere while offering a plant-based alternative to animal-derived cashmere. The material represents a new approach to conscious luxury, combining advanced fiber innovation, performance, and sophisticated design with a focus on reducing the environmental impact associated with traditional animal cashmere. 15% of proceeds support conservation initiatives through The Green Vision, Amy’s organization dedicated to protecting wildlife, biodiversity, oceans, forests, and the natural ecosystems that sustain us all.
The launch was celebrated on September 20 with an intimate luncheon and an exclusive unveiling of the collection at The Core Club, with special gifting from Re-Q Health & LashnSpice, bringing together a highly curated circle of influential figures across fashion, entertainment, media, and culture, including: Melissa Gorga, Ramona Singer, Scarlet Rose Stallone, Caroline Alt, Candace Bushnell, Jackie Siegel, and Natalie De’Banco, among others.
A Luncheon Launch at The Core Club
The launch was celebrated on September 20 with an intimate luncheon and a private unveiling of the collection at The Core Club. The gathering brought together guests from fashion, entertainment, media, and culture, including Melissa Gorga, Ramona Singer, Scarlet Rose Stallone, Caroline Alt, Candace Bushnell, Jackie Siegel, and Natalie De’Banco, among others.
“Giada was created from a mother’s love for her children and my belief that future generations deserve a kinder, more thoughtful world,” said Amy Green, Founder of Giada. “I wanted to create something that proves elegance and ethics do not have to exist separately. Luxury can be beautiful, functional and desirable while still reflecting compassion for animals, people and our planet.”
Craftsmanship Behind the Collection
Born from a mother’s love and a belief in a more thoughtful future, Giada brings together luxury, innovation and sustainability. Its debut collection features a signature vest crafted from soft-touch vegan materials and plush vegan shearling, designed to balance warmth, functionality and refined style.
Giada transforms in-stock materials into limited, distinctive pieces, with each vest handmade in New York by skilled women artisans. The result is conscious luxury rooted in craftsmanship, intention, and longevity.
A New Kind of Winter Luxury
Giada’s debut vest collection is designed for women who want their wardrobes to reflect both intention and ease. Each piece is conceived to be functional enough for everyday life while retaining the structure and refinement associated with luxury fashion. The collection also features distinct “mommy & me” matching styles.
Design details include:
- Soft-touch vegan materials designed for warmth and comfort
- Plush vegan shearling interiors
- Dedicated iPhone and lip-gloss pockets
- Handmade construction and craftsmanship
- Matching family styles for women and children
About Giada
Giada is a luxury fashion brand founded by activist and entrepreneur Amy Green. Inspired by a mother’s devotion and a commitment to a more compassionate future, Giada creates elevated, functional pieces using cruelty-free materials and in-stock resources. Handmade in New York by skilled women artisans, the brand is built on the belief that luxury aesthetics, thoughtful design, and ethical values can coexist. The brand shares its latest collections on Giada’s Instagram profile and its website.
