Refine Global Carves Success-Enabling Paths for Entrepreneurs and Businesses Worldwide Through Tiktok

NY Weekly Staff on July 22, 2022

Contrary to what most people think, achieving success does not require an endless string of resources. As a matter of fact, one of the badges of greatness is the ability to revolutionize and make significant strides in an ever-evolving world. In these modern times, industries need personalities and entities that are riddled with the spirit to create innovative breakthroughs and Refine Global has it in spades. This trailblazing entity is highly committed to catalyzing change that not only exceeds expectations but also breaks barriers. As Refine Global is on its way to dominating the digital space, it aims to become a guiding force that helps others carve a success-enabling path of their own.

In this day and age, where technological advancements have made their way to the core of various industries, it has become inevitable for personalities and entities to keep up with the times. The team at Refine Global has had a grasp of this need to adapt, but not all aspiring commercial powerhouses have the capacity to fully understand the impact of this rapid transformation towards the digital space. For this reason, this emerging entity has decided to step in and lend a helping hand to entrepreneurs and businesses looking to get ahead in these ever-changing times.

From the get-go, Refine Global has always been passionate about helping others thrive and succeed. As a matter of fact, the team behind this forward-thinking enterprise has dedicated themselves to creating strategies that not only guarantee success but also help clients achieve both their personal and professional goals through a step-by-step process that guides them throughout their journeys. In this way, Refine Global provides staggering results and leads its clients toward the peak without wasting any resources. 

With its experienced team of widely recognized influencers and content creators, Refine Global has become a pivotal force in the success of its clients by using one of the most popular digital media networking sites across the space: Tiktok. The social media platform has proven itself to be a vital factor in the growth and success of many personalities and businesses across the online space, that Refine Global has taken it upon itself to use the app to the client’s advantage. For this reason, the emerging entity aims to propel individuals, entrepreneurs, and businesses by creating a stronger digital presence through Tiktok.

“With our in-depth understanding of TikTok’s algorithm, the science of consumer retention, and flat-out advertising, we leverage the content to generate prospective buyers or supporters to generate several inbound and passive sales,” shared its founder, Isaiah Riddick Debnam. “In other words, we focus solely on creating a true digital asset for our clients,” he added.

As the digital landscape continues to grow in these ever-evolving times, Refine Global aims to expand its horizons and help other aspiring entrepreneurs and ventures succeed in their respective industries. In the years to come, this trailblazing enterprise will continue creating innovative breakthroughs and revolutionary strategies that not only allow itself to establish a more solid reputation in the field but also help carve the path for those under its wing.

Kyler Miles’ Five Keys To Success: Leveraging Your Business Through An Online Video Presence 

NY Weekly Staff on July 22, 2022

Kyler Miles is a Youtuber, podcaster, filmmaker, and content creation expert. Following his five keys to success can change the trajectory of your business.

Are you trying your best to stay on top of social media trends, but still not getting the engagement you desire? Do you spend hours on end making TikTok’s for your business, just for them to garner a few hundred views before slowing down? 

As the motivated business owner you are, this is a battle you don’t have to face alone. You have an awesome product or service, and it’s about time you get it in front of the right audience. And luckily, you’ve come to the right place. 

We had the opportunity to speak to Kyler Miles, a Chilliwack, B.C., Canada-born expert filmmaker and content creator, who has helped countless individuals in your position learn to step into their higher power both online and offline.

Kyler is a YouTuber, mastermind behind the Making It Happen podcast, and marketing savvy entrepreneur, who shares how you can utilize video marketing to tell your story and connect with your target audience in a meaningful way.

Here are Kyler Miles’ 5 keys to video marketing success that can change the trajectory of your business in a powerful way:

  1. Your Message Is Everything

“The number one thing that you have to focus on is your message,” Kyler says. “It doesn’t matter how ‘aesthetic’ your visuals are, because without having a clear and concise message that resonates with your audience, your content won’t make an impact,” he adds.

The best way to figure out what message you want to share is to ask yourself two questions. First, what is the one learning outcome you want your audience to receive after watching your video? Second, what information is absolutely necessary to share in order to convey this one learning outcome? “If it’s not necessary, don’t say it,” he says.

  1. Pain Is Where The Heart Is

When you’re thinking of the message you want to convey, Kyler says the best thing you can do for marketing is hit a pain point. “Because we’re emotional creatures, we buy more based on emotion and then justify it with logic,” he says. So when you’re crafting your message, focus not only on your customer’s logical pain points but also on the emotions that pain point brings. This step is about connecting with your audience on a deeper level, and allowing them to learn more about your product or service in a way that impacts their life.

  1. Consistency = Currency

“The more you show up consistently online, the more trust you’ll build with your audience, thus the more brand equity you’ll have,” Kyler shares. “Success online isn’t about how ‘cool’ your video is, it’s about how consistent you are at bringing value to your audience,” he adds.

Once you’ve figured out the message you want to convey to your audience and you’ve established a pain point, the next step is to consistently share it. If you consistently share something emotionally, such as your pain, your vision, or your goals, it can be transformative for your audience, who may be experiencing similar emotions, or striving for similar results. 

  1. Show, Not Tell

There’s something powerful in showing emotion or showing the visual aspect of your product or service, versus just telling your audience about it when standing in front of a camera. “I could just stand here and tell you about my product, or I could show you customers who are using it and the results that it gives them. What do you think will be more meaningful?” Kyler asks. 

“You want to show and not always tell,” he says. “A lot of people get caught up in the script of what they want to say, but they forget that a picture says 1000 words,” he adds. Video is a visual medium so it’s important to use it to its fullest capacity. 

  1. The Secret To Growing Online

“The #1 secret a lot of people overlook when trying to grow online is collaboration,” he says. “Collaboration is huge because you’re learning from other people. From a podcast perspective, if you’re interviewing someone, you’re collaborating, you’re exchanging ideas, and you’re helping eachother grow,” Kyler explains.

Collaboration is also great for networking and getting your name out there. When asked about his most successful business collaboration to date, Kyler cites Natasha Graziano as being the most influential. “She already has an amazing following, but helping her articulate her passion and message into video has been the most rewarding part of my career,” he says.

All of these steps, from honing your message, hitting a “pain point,” turning your consistency into currency, showing not telling, and collaborating with others will all help you to share your “why” and your story in the most effective way possible. “If you don’t tell your story online, the truth is, no one will want to work with you,” Kyler says. “People work with who they like, who they trust, and whose story resonates with them,” he concludes. 

With the rising relevance of storytelling on social media, it’s imperative for entrepreneurs and business owners to utilize video marketing to clearly communicate a story, convey emotions, and connect to their audience all at once. 

If you can hit all five of Kyler key objectives in one video, your content will stand out from your competitors and generate leads. If you want to Make It Happen today, be sure to tap in with Kyler Miles on social media to learn more.

Meet The Powerhouse Behind Divine Healing By D – Healer And Podcast Creator, Davina Zarnighian

NY Weekly Staff on July 22, 2022

Podcast host, speaker, teacher, and spiritual healer, with a broad range of healing modalities at her disposal, Davina Zarnighian is best known for her expertise in combining Medical Intuition and Reiki in serving clients. Think outside the box in regards to this gifted intuitive – with ESP and telepathy, people and businesses are benefiting from her ability to know things that are beyond the reach of most humans.

Few would question that some people are more gifted than others when it comes to having a sixth sense – the ability to see, hear and know beyond an average person’s intellect and five senses. But, an intuitive’s abilities are cloaked in mystery for most of us. Enter Davina Zarnighian, CEO and Founder of Divine Healing by D, here to lift the veil for a glimpse into her intuitive and healing work.

When asked about a good starting place for someone interested in spiritual growth, Zarnighian says, “The first step is to be mindful of your surroundings, whom you share your energy with, and the people in your inner circle. The key is to live your life as your most authentic self. By accepting that and investing time, energy, and discipline, you too can get there.”

Zarnighian recommends finding a mentor or a community that will provide a safe, non-judgmental space for you to learn, share ideas, and ask questions without fear of criticism. In keeping with this recommendation, she created her own network of healing practitioners and spiritual seekers she could lean on and learn from. “I don’t have to have all of the answers,” says Zarnighian. “My supportive network provides information, validation, and confirmation when I ask for their input.” Many of these professionals have been guests on her Divine Healing by Davina podcast, which boasts almost 90 episodes on all major platforms on topics related to nearly every healing modality under the sun. 

When asked about all the things she has learned from her podcast guests, Zarnighian responds, “I can’t find words to express how fulfilling it has been to have a group of people I can reach out to on any given day. When my clients and loved ones suffer from health and personal issues beyond my scope, I can connect them to professionals in my healing network who I deeply admire and respect.”

Zarnighian’s website reveals a broad range of expertise in several healing modalities, but her greatest strength is her ability to pair Medical Intuition and Reiki healing. Often in her sessions with clients, she picks up on medical issues that doctors are struggling to diagnose. She provides clients with notes on what she sees and feels energetically. When her clients return that information to their doctors, they often use her instructions to arrive at the proper diagnosis and medications that set them firmly on a path to recovery. 

When Zarnighian connects with a client, she asks if they have done Reiki before and makes sure they know what to expect. She describes how she will be connecting with their energy and asks them to remain still, calm, and relaxed. She assures them she will share her findings with them afterward and explains how common it is to feel tired, have stomach upset, and need to drink plenty of water to avoid dehydration. She asks clients to hold their questions until after the session, then spends a few minutes with each chakra while holding the intention to heal them. She finishes by sweeping the chakras once again, then closes the channel and begins discussing what she has seen and felt in their energy.

“I prefer knowing very little about their issues,” says Zarnighian. “Instead of starting with questions, I ask them not to tell me anything. I just connect to their energy and report what I see. As we go over it, I ask them if it makes sense. Nine times out of ten, it’s something they are currently dealing with. For the other ten percent, I often get messages three to six months later saying that the issues I named have now arisen, and my energy reading was correct.”

Regardless of religious affiliation, people don’t have to worry about a conflict with these healing modalities. Zarnighian is clear in her assurances that her healing practices are non-denominational. 

Zarnighian first discovered her healing abilities when she was in college. A bout with food poisoning sent her to the hospital which opened up abilities even more. She had already been having dreams, but after her illness she began having visions during the day. Her interest in spirituality intensified, and a friend referred her to a famous healer who was coming to her city. She jumped at the chance to book a session with her. While there, the practitioner used Reiki to heal her of the chronic foot pain that she had endured since childhood. This healing experience made such an impression on her that it was life-changing. She trained under an exceptional teacher with a stellar following, Lisa Powers, and became Reiki certified.

Spotlighting another of her spiritual gifts, people often ask her what it is like to have ESP, wondering if she hears constant noise or if she can turn it off when she’s out in public. Zarnighian has a list of things she does to protect and ground her energy. Although she can’t turn it all off, she can quiet it by being more mindful and present in her body. Interestingly, wearing a hat in crowded areas protects the crown of the head and helps to preserve her energy. She wears crystals and limits the time she spends around certain people, giving herself space if she senses negative energy. She is dedicated to her morning meditation, tucking herself completely inside a ball of white light that serves as a solid shield of protection, keeping others’ energy out.

Zarnighian’s greatest desire is to serve more people through her healing services, and she adores public speaking and teaching. Her expertise with healing modalities makes her a prime candidate for a keynote speaker. “I want to be a safe person for people to turn to for advice and a voice for the community.”

At times Zarnighian’s skills are in demand for reasons other than healing. She was recently invited to advise a group of investors on unknown potential problems in a multi-unit real estate complex. Following her intuition, she advised them to check into the plumbing, and as it turned out, deteriorated water filters had already caused extensive damage. Who knows where her skills might take her next!

You can reach Davina Zarnighian at Divine Healing by D, or book an appointment with her in Calendly.

Hip Hop Artist Lambo Lawson Showcases Musical Artistry through Latest Album

NY Weekly Staff on July 22, 2022

Hip-hop is a genre that has been experiencing a great reemergence in recent years because of the many brilliant artists that are rising through the industry, aided by breakthroughs in music technology, skill, marketing prowess, and promotional abilities. One musical prodigy who has thrived in those areas is Lambo Lawson, a hip-hop artist with a story to tell the world.

Lambo Lawson is a fast-rising musical artist who has been gaining momentum in the hip-hop industry since 2018. Starting his venture in the industry early, he began investing in his skills at 15 and has dedicated himself to learning the craft. His avid followers and constant listeners would notice his growth through his discography. 

The gifted hip-hop artist was born in Philadelphia, raised in New Jersey, and now resides in Portland, Oregon. Just last month, he launched an 18-track album titled “Phoenix,” and it has fans craving more from the rising superstar. With over 3,000 monthly listeners, the hip-hop performer is gaining momentum in building his brand and music. Lambo’s out-of-this-world beat selection and his lyrical ability make him stand out in the Portland music scene and the national conversation. 

The album Phoenix expresses his story. It is filled with energetic moments and has no dead air, unlike other hip-hop albums, where you lose energy after listening to two or three songs because they already sound the same. The album’s cohesive story is more evident on the second and third listens. 

The ability of one artist to make great music in multiple subgenres of rap makes this project stand out. Lambo Lawson is establishing his name in the Portland rap scene, and it would not come as a surprise if he gained a national audience and following. With creativity, consistency and determination, this young artist has great potential and will go a long way in the industry. 

Lambo Lawson started the album with a song titled “When I Was 15,” shocking listeners by bringing a large amount of energy and giving them a taste of what more to expect from the project. Quick transitions and flows match the high-speed high-pitch production on the record, making for a perfect workout song or hype track. The second song features legends Slimesito, Dee Aura and Matt Ox. Debatably the song with the most commercial appeal on the album, Lawson delivers one of his best verses to date. Near the midpoint of the tape, he begins to slow it down and show a different side of himself. With more melody-based singing over synth trap production, this vibe comes to the forefront on track 8, “Higher Than a Mountain,” followed by the “Ignite (Interlude),” which symbolizes the natural transition his music and craft have taken. 

It’s rare for an artist in the current era of hip-hop to deliver such a diverse body of work that encompasses many niche styles currently growing in popularity. With a true rap core mentality, Lambo Lawson is able to bring melodic choruses and pop patterns to life through his performances and recorded music.

Luxurious Evening at Villa Bocelli: VIP Summer Classical Concert for Musical Conoussiers

NY Weekly Staff on July 22, 2022

Written by Victoria Kennedy, CEO at Victorious PR. In Partnership with New York Weekly

As the world continues to adjust to life post-pandemic, many of us view live events and social gatherings in a new, appreciative light. On the other hand, the time in lockdown restructured our priorities, teaching us that exclusivity and privateness are perhaps more luxurious and valuable than previously imagined. It is this line of thinking that inspires me to put the spotlight on VIP events, particularly the Big Art Festival taking place all over Europe and the United States.

The Big Art Festival, founded and organized by Jorge Iglesias and Maxim Berin, is a celebration of classical music’s history and modern applications. Berin Iglesias Art, the parent company of Big Art Festival, is known for organizing VIP events all over the world, one of which will be hosted by Andrea Bocelli himself at his Villa Bocelli in Forte dei Marmi during the festival this summer. They are also expanding the festival to places such as Monaco, Capri, Dubai, Bodrum, Courchevel, Istanbul, Saint-Tropez, Marbella, London, Cyprus, Porto Cervo, Forte dei Marmi, Mykonos and Budva.

A Celebration of Musical History: Serata Italiana

The Big Art Festival, themed this year around Serata Italiana (Italian Evening), kicked off on July 20th, 2022 at Capri Palace Jumeirah, Anicapri, starring Andrea Bocelli and Jamie Cullum and guest-starring Keti Topuria and Baygali Serkbaev. It was an exclusive gala dinner and provided an intimate setting.

Following this esteemed event is Bocelli’s garden concert at Villa Bocelli on July 31st, 2022. Featuring HAUSER, Anna Netrebko, Yusif Eyvazov, and not-yet-disclosed performances, this equally exclusive gala dinner is guaranteed to delight and enchant.

HAUSER, the multi-gifted cellist from Croatia, is arguably one of the most sensational classical performers of the modern era. Guests will have the chance to get close and personal with the star for a magical musical experience.

Joining him are Anna Netrebko and Yusif Eyvazov, operatic couple extraordinaire. The duo graced the stage during 2021’s Big Art Festival and fans will have another chance to be enchanted by the couple’s soprano-tenor arias in Bocelli’s garden. The night promises to be exceptionally memorable, for Netrebko and Eyvazov’s set will include their personal favorite compositions.

According to Berin Iglesias Art, “The Italian Tenor will also share the stage to pay tribute to the power of music and the seductive beauty of Italian summers.”

Finally, the Big Art Festival ends with a crescendo befitting its illustriousness: Valery Meladze is scheduled to perform at the Yacht Club de Monaco on August 6th, 2022.

All three high-class evenings of fabulous music performances will be accompanied by opulent gala dinners — prepared by world-famous chefs — intimate guest lists, and the chance to mingle with the performers themselves.

Big Art stands for the most exclusive events, luxury, red carpets, popping flashlights, celebrities, and a passion for art. The festival is organized in cooperation with the top five-star hotels. The events are especially designed for the VIP guests they address and guarantee unforgettable evenings among friends at the most beautiful places on the planet.

The festival format includes a gala dinner served at lavishly decorated tables and stage technique of the highest standards. The programme can embrace different formats such as a concert of a famous pop star, a stand-up comedy show, or even a gala concert with several soloists and bands.

Finishing Touch: Venue Perfection

Villa Andrea Bocelli is located on the gorgeous shore of the Ligurian Sea, generously opening its doors for one magnificent night only.

Bocelli, Operatic Tenor known for classical crossover compositions and performances with the likes of Celine Dion, Jennifer Lopez, Nelly Furtado, and Sarah Brightman, is one of the most popular living classical singer-composers of our age. With over 80 million record sales and dabblings in everything from traditional classics to Neapolitan pop, the donation of his home for this wondrous event is remarkable and a huge magnet for ticket sales.

The large garden of Bocelli’s grand estate will be decorated elegantly with seating and stage, a perfect locale for this year’s dreamiest celebration of classical music and operatic delights.

If you are interested in attending Big Art Festival and Berin Iglesias events please visit https://berin-iglesias.art

About Victoria Kennedy

Victoria Kennedy is a Wall Street Journal Best-Selling Author, TEDx speaker, and well-respected authority in public relations. She is the CEO of Victorious PR, an award-winning, multi-million dollar PR agency that has helped dozens of entrepreneurs become the #1 Authority in their niche by getting them featured in top podcasts and press. (To gain more credibility and authority in your market, click here: https://victoriouspr.com)

About Big Art Festival

Big Art stands for the most exclusive events, luxury, red carpets, popping flashlights, celebrities, and a passion for art. The festival is organized in cooperation with the top five-star hotels. The events are especially designed for the VIP guests they address and guarantee unforgettable evenings among friends at the most beautiful places on the planet.

BIG ART is expanding: The festival currently takes place in Monaco, Capri, Dubai, Bodrum, Courchevel, Istanbul, Saint-Tropez, Marbella, London, Cyprus, Porto Cervo, Forte dei Marmi, Mykonos and Budva.

What is ‘Shopification’ and Why is it the Future?

NY Weekly Staff on July 22, 2022

The retail world is expanding. Since the advent of the internet, retailers have seized the opportunity to reach more consumers and get their brands in front of a larger, global audience. Social media further changed the game, making broader access and more meaningful engagement between brands and consumers possible. 

Talk now hovers around topics that, at one time, likely sounded far-flung or futuristic. Companies are moving into the metaverse, utilizing artificial intelligence (AI) and virtual reality (VR) to help consumers have a more personalized shopping experience specifically tailored to their wants and needs. 

Even before the COVID-19 pandemic, shoppers were shifting from a retail industry largely dependent upon brick-and-mortar storefronts to a heavier reliance on e-commerce and online shopping. This move to online retail has only become further solidified by a concept referred to as “shopification.” Now, consumers can purchase things from nearly every social media platform, directly from their favorite influencer’s feed, and via links from almost every corner of the internet. According to leading coupon platform CouponBirds, there has been a 234% increase in online retailers adapting their platforms to accommodate new trends driven by shopification since the pandemic began.

The Digital Commerce Revolution

In 1989, the first digital commerce site, Compumarket, came to be. Six years later, in 1995, Amazon was launched. For over 30 years, great strides have been made in bringing fast, easy, and enjoyable shopping to the masses via the internet. 

Once social media was introduced to the internet, innovators began developing ways to merge the connectivity and community of these platforms with commerce to shopify them. “Innovations in this space have driven trends such as AI and VR shopping, apps that allow for one-touch buying, Buy Now, Pay Later (BNPL) structures, and influencer marketing,” explains CouponBirds.

In 2021, an astounding 2.14 billion people shopped online. To meet this rising trend in consumer behavior, retailers are now pulling out all the stops to tailor the e-commerce experience to their customer’s needs and wants. 

Expanding the Online Presence 

With the retail world seeing the writing on the wall — that e-commerce is here to stay and here to dominate — more businesses in the industry are wondering what they can do to prepare for future shifts in consumers’ online behavior. “The onslaught of changing trends, along with the rapid-fire way they emerge before seeming to burn out and fade away in little time, can be challenging for retailers to stay ahead of,” says CouponBirds.

Here are some ways that retailers can best enter the online retail space or expand their existing presence:

Create a Product/Service that Customers Need 

“Even with all of the advancements in shopification, the old standard in retail rings true,” CouponBirds says, “your product or service needs to be something customers will purchase.” Retailers need to offer something people want or need as they hop on to online shop. 

Create Incredible Promotions

Promotional pushes are a hallmark of shopification. For example, to many online retail customers, Amazon Prime Day is looked forward to just as much as some national holidays. Creating memorable promotions, such as a “points” system that will enable shoppers to earn free products with every purchase, allows shoppers to benefit from their purchases and keeps them returning. Retailers can also announce special sales celebrating events like Cyber Monday or Small Business Saturday — both of which have become well-known shopping days. 

Forge Strong Relationships

“The great thing about the shopification of social media is that it remains social,” says CouponBirds. “Influencers have cornered the market on this.”

Influencers have tapped into the secrets of forging solid relationships and trust with their followers, and regularly utilize this to sell them products. Retail brands can do the same, learning the same tricks and secrets to create massive success for their online stores.

What the Future Holds 

Shopification is — and will continue to be — a core component in the future of commerce. While brick-and-mortar stores will continue to exist, all signs point to more consumers using the internet to shop. The onus will be on retailers to create unique, inviting, and innovative consumer shopping experiences. This can be achieved in a number of ways:

Pay Attention to Technology Advancements 

AI, VR, and moves to the metaverse are all weaving their way into e-commerce and the shopification of social media. Keeping on top of the latest tech trends can help retailers be the first through the gate with new technology innovations.

Build a Solid Retention Strategy

With the e-commerce market so densely populated, the rise of one-time shoppers is expected. “Retailers cannot abandon the importance of marketing and customer retention when they take their commerce platforms online,” Couponbirds explains. “This is where the shopification of social media comes in: turning ordinary, everyday shoppers into loyal fans and followers of a brand.”

Customer Personalization

More and more retailers are building platforms that allow for custom shopping experiences personalized for each individual customer. Technology is allowing retailers to cater to their customers like never before, such as algorithms that can predict items a shopper may like based on what they have purchased or searched for.

Make Sure It’s Mobile Friendly

With shopification comes mobility. Stores and other retailers need to make sure that people can shop on the go, from their phones, and the minute they see something they like on Instagram or TikTok. 

Custom Payment Options

One of the best things about e-commerce is that it’s cashlessness. We are quickly turning into a completely cashless society, and people expect different payment options when they shop online. They want to be able to use credit cards, Paypal, BNPL systems, and apps to pay for their items. 

Shopification is merely the newest way of making purchases. By creating an easy, innovative, and customer-friendly e-commerce platform, retailers can take advantage of the shopification wave.

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