When Shane White and Nick Friesen realized they could revolutionize online dating photography, they didn’t imagine the full impact their idea would eventually have. 

After Nick learned about the concept of facial expression coaching, he and Shane realized they could use this asset to make every person look natural and confident in a photo while bringing out their best features. 

What if you knew how to effectively convey your feelings and personality through your photos instead of feeling awkward whenever a camera presents itself? 

This knowledge has been a game-changer, and very few photographers utilize the ability to coach their subjects into intriguing facial expressions. Looking far ahead of everyone else, Shane and Nick saw an opportunity to make a difference in a territory in which facial expression coaching had never been used. This led them to create The Match Artist.

Five years later, Shane White and Nick Friesen have helped over 500 guys get exponentially more matches on their profiles, go on more dates, and improve their perception of themselves in front of the camera. 

Several people who were photographed by The Match Artist have even gotten married or engaged, including Nick and Shane themselves.

Nick recalls, “At the beginning of all this, Shane and I just photographed each other, and we used those photos to create online dating profiles and find our partners. We figured if it was helpful for us, it would be for others too. Now we’re both engaged and getting married this fall, and there have also been a couple of others who did the same.”

The Match Artist goes above and beyond any online dating photography company. They redefine white-glove photography with their unique process.

Shane, Nick, and their team start the process with a thorough interview to help you get as comfortable as possible, understand your personality and lifestyle, and coach you on conveying those traits in the best possible way. Their photographers meet you in your city and typically spend 4-5 hours shooting in various locations around town. They aim to get through 10-15 shirt changes and a number of locations that could include coffee shops, bars, and maybe even the local rock climbing gym. The main importance is capturing you in your element.

Another unique aspect of The Match Artist is their photography and editing style. They deliver top-quality photos that look natural and eye-catching.

“We separate ourselves from the standard LinkedIn-like headshots and make them a bit more moody and interesting. Our style of editing, plus our facial expression coaching, allows us to make one session look like the photos were shot over a longer period of time,” explains Nick.

They also avoid cliché studio-like photos. “We go to guys’ homes and to the places where they spend the most time and capture them doing the things they love.”

“If they want advice about how to use the photos on the dating apps, we can help with that. However, the photography on its own does most of the heavy lifting,” Nick shares.

What Can You Achieve with The Match Artist?

The Match Artist’s clients tend to be people who are established in life.  “They have the job, the house, the car, but they’re not getting the matches they deserve online. Our clients are high-value individuals—they just need a boost to portray their thriving lifestyle,” explains Nick.

“We really value digging deep into each client’s personality because it improves the result of the photos. You’ll take your best photos when you’re comfortable with the photographer. When a photographer doesn’t take the time to really get to know you, your photos will look like everyone else’s, which isn’t what we want. Our clients stand out above the rest. We want our clients to get to a place of confidence and we teach them how to reflect this when looking into the lens.”

Nick and Shane have helped many guys find the confidence to get out there and bring their A-game to their dates.

“We end up having deep conversations during the sessions to the point where I’ve become friends with many of them. We help them get comfortable with their image on camera, leading to dating lives with more self-esteem than before.”

Single life can be challenging these days. Familial and societal expectations push us to focus on our professional paths, which often leaves us lacking in other areas that are also very important.

Nick and Shane are happy and proud to help their clients bring balance to their lives and find people with whom to share their success.

Nick sums up The Match Artist’s offer by saying, “We are much more than just photos. We offer increased confidence in your image, a photographer to help you reach your goals, and the assets you need to log into any dating app and get more dates than you have time for.”If you’re interested in going on more and better dates from online dating, you can visit The Match Artist’s website for a free strategy session with one of their photographers.

French electronic music has found its new ace in female musician DeLaurentis. With her growing repertoire of enthralling tracks, she has set her sights on The Big Apple, dominating the airwaves at Central Park’s Bastille Day celebration on the legendary SummerStage festival. Following her debut concept album, “Unica,” the rising star has been pulling out all the stops and captivating audiences with her distinct electro-cinematic style that traverses between themes of light and darkness.

Drowning in existentialism and oozing with high-concept ideas, DeLaurentis has forged her music with machine-like precision and human fragility. The rising star owes her moniker to the famous movie producer Dino DeLaurentis who is famously known for productions such as “La Strada,” “Blue Velvet,” and “Barbarella.” This should give her audience a clear distinction of her niche in electronic music.

DeLaurentis is an expert at seamlessly blending cinematic finesse and sleek musical production, giving rightful justice to her namesake. Her French touch has given rise to many introspections on the nature of human life, our co-existence with the digital realm, and the power of machinery that pervades our day-to-day lives. 

Her debut concept album, “Unica,” is filled to the brim with ten haunting tracks that pave the way for her alter ego of the same name. Throughout the album, it is made clear that Unica is DeLaurentis’ Artificial Intelligence alter ego, her robot sister facing her own existential crisis at the crossroads of Laurie Anderson, Daft Punk, and one of the pioneers of electronic music, Jean-Michel Jarre. Consequently, Jarre’s frequent collaborator Joachim Garraud is DeLaurentis’ new ally.

Currently, DeLaurentis has come face to face with a brand new door of opportunity, representing France during Bastille Day in New York City. “It is an honor to represent France on the legendary SummerStage stage! I can’t wait to present live the titles of my new album UNICA as well as my adaptations of French musical heritage ranging from Edith Piaf to Maurice Ravel via Serge Gainsbourg, Christophe and Etienne Daho,” shared the rising star. She owes much of her gratitude to Joachim Garraud and the consulate for entrusting her with such a monumental task.

DeLaurentis is no stranger to the United States, as her music has been featured in many national broadcast commercials and American television shows such as “How To Get Away with Murder,” where her song “A Big Part of A Big Sun” was prominently used. She has also performed at various festivals across Los Angeles in early 2022. In addition, DeLaurentis has also done live performances on her home soil, playing her music in front of a large crowd at the Issey Miyake 2020 fashion show in Paris.

In collaboration with the French Consulate of New York, Joachim Garraud has curated a festival in Central Park on Bastille Day. After a strong showing at several of her live performances, DeLaurentis was personally invited by the electronic music icon Joachim Garraud himself to the SummerStage Festival in New York, which will be held on July 14, 2022.

However, their collaboration doesn’t end there. After meeting last February in Los Angeles, DeLaurentis and Joachim Garraud began writing and producing together in LAgoodvibe, Joachim’s solar mobile studio, a solar-powered recording studio converted from a classic RV. Their journey around the desert gave rise to a new collaborative effort entitled “Avoriaz,” which is expected to debut on September 3 at Joachim’s Electric Park Festival near Paris.

DeLaurentis’ debut appearance in New York can’t come soon enough. But, while the wait might be agonizing, fans can check out her latest releases to tide them over. Her innovative 3D music video, Extra Life, is now available on YouTube. Fans can also check out her remix EP “Unica’s Cloud.”