Alice Hatcher Surviving Life and Business Struggles to Become a Force in the Health and Beauty Industry

Going through life is not without challenges. However, those who overcome those challenges often become inspiring and powerful with their stories. Entrepreneur and beauty expert Alice Hatcher has risen above her difficulties establishing multiple businesses and become an inspiring figure to many aspiring entrepreneurs in the health and beauty industry and other fields.

Alice Hatcher is an entrepreneur in the health, beauty, fitness and lifestyle niches who has led numerous initiatives and attempted to solve prevalent problems using different approaches.

Alice Hatcher got her start in the industry in 2000 and has ridden the wave for the last two decades as an inspiring figure. In 2005, she opened EB Medical Spa, one of the first medspas in Orange County, CA. For five years and through the years of global recession, the spa struggled, and Alice had to do extra work to make sales. Over those years, Alice Hatcher has gone through the process, including overcoming hurdles and basking in the success she experienced and milestones she achieved. In 2010, she leveraged the booming internet and social media age to launch an e-commerce site, Beauty-Addict. Beauty-Addict operated as a platform that provided virtual skincare consultations and prescribed the correct products to the clients. 

Riding on the traction that the e-commerce site enjoyed, in 2015, she launched Precision Skin RX, a medical skincare brand that focused on result-driven medical-grade ingredients to heal different skin conditions. 

The numerous achievements under Alice’s belt are undoubtedly inspiring as she has quite a difficult story growing up. Being an immigrant born in Taipei, Taiwan, who moved to the United States as a one-year-old did not exactly place her on a bed of roses. She could not speak English for years, and she grew up with her mother, who worked the night shift as a nurse in Minnesota, and her father, who was an engineering student. As a child, bullying and feeling different as the only Chinese student at her school made it difficult to fit in, and she had to forge through life despite the barrage of negative feelings she had to live with every day. 

Launching her companies gave her a clear path to follow, and year after year, she proved to be resilient, dogged enough to accept nothing less than success. With her aesthetics training and retail experience from brands like Clinique, MAC, Estee Lauder, and Stilla, Alice Hatcher runs three thriving businesses that have grown to become top-of-the-line in Orange County, California. She graduated with honors from Paul Mitchell Skin Academy and trained beside Dr. Zein Obagi. Alice Hatcher has gone through life paying no attention to naysayers and doubters while focusing solely on her journey. “Nobody should have a say in the things you want to do for yourself. At the end, it’s all about you and your happiness and what you can turn your future into. Don’t ever give up. People say shitty things because they are unhappy with themselves,” Alice said.

Over the next few years, Alice sees herself being a role model to youths and adults while growing her brand and business to promote positivity and make people feel better about themselves.

Past Traumas Holding You Back? Natasha Graziano Embodies The Power Of Letting Go

Written by: Tedfuel

The transformational power of neuroscience and ancient wisdom is embodied in the genius of Natasha Graziano – the UK’s leading mindset coach and inspirational speaker. Graziano’s story, a metamorphosis of manifestation, turns trauma into triumph. Through forgiveness, the influential thought leader let go of hurt to clear space for her true potential. Her latest book, Be It Until You Become It, offers you tools to do the same.

Memories take up space – our thoughts can only bear so much. Trauma has a way of demanding the lion’s share of our attention, leaving us encumbered. There’s a higher identity of ourselves somewhere in our awareness, but many find their thoughts drawn to the dark cloud within. Memories of harm, mistreatment, and belittlement launch campaigns for our minds – snowballing us into vain attempts to fight back.

Natasha Graziano is the leading mindset coach and motivational speaker who resonates with over 17 million social media followers, shares stages with Gary Vee, Mark Cuban, and other legends, and has a soon-to-be bestseller – Be It Until You Become It ready to hit shelves come August.

We can look at such accolades and get the sense that Graziano is a woman unfettered by the aforementioned dark cloud of trauma. We may even get the sense that we are too broken to ever find our own success – that the darkness of our past has banished us from such a garden of abundance.

But Graziano has been through her own pain – much like the trouble that might plague your life right now. The passionate, moving, and influential thought leader was once homeless and broke: a single mother drowning in an ocean of abuse, exploitation, and addiction. Her triumph over such tragedy and the ensuing emergence of a transformative thinker who continues to revolutionise the art of manifestation is the result of the neuroscience and ancient wisdom that Graziano has unlocked in her journey.

When you uncover a light such as this, how could you hide it away? Graziano wants you to step into your true potential – no matter what hurt exists in your past – and has written Be It Until You Become It to accomplish just that.

“The book is my gift back to the world,” Graziano says. “It is my way to help end suffering for people – and help them become their best selves to enjoy their life in every way.”

The book is one of hope: its meat will guide your understanding of attracting abundance, achieving your goals, self belief and self love. Readers will receive a framework – namely Graziano’s mindfully designed 5 pillars of success and her famous MBS method – to manifest their dreams.

“I realised if I apply the techniques that I’ve read and studied and learned through neuroscience and the law of attraction,” Graziano says. “If I apply these methods, surely I can change my own destiny.” These same techniques are at your service in the passages of Graziano’s book.

But to welcome these transformative mindsets into your life, you must clear out the weight of past traumas. Graziano offers the necessary practices through the wisdom of her own journey.

“Forgiving and detaching from old, dried up energies is the first step to attracting great things into your life,” an early chapter of the book reads. Graziano compares the “empowered, confident being” she is now to the person she once was: a “scared, frail young woman overpowered by experiences of sexual abuse.”

“If it wasn’t for forgiveness,” Graziano writes, “none of this would have been possible for me.”

Hurt-filled memories are amongst the greatest burdens that we so often bear. We can feel their weight in both our bodies and our minds. We may have been abused, as Graziano was, and find ourselves disconnected by shame that makes a secret of our suffering. We might even run into the arms of unsustainable and destructive coping mechanisms that eat us from within.

Be It Until You Become It’s exploration of these topics is interwoven with Graziano’s testimony – an expression of vulnerability that will resonate, move, and inspire readers. “I was at my lowest point: I was sitting the night before I was about to be homeless,” Graziano recalls. “I wanted to come back in such a profound way that I would serve the world.”

Graziano discusses the difficulty of letting go – speaking to the human tendency to “cling to” memories and “hoard” them. The tremendous weight on our shoulders is the accumulation of the old energy that we are attached to. If we can survive bearing these burdens, just think of what will be possible when our baggage is dropped and we are once again light.

Graziano has triumphed through this process – her book will empower you to do the same.

Letting go is an act of surrender. It’s laying our guns on the ground and accepting we can’t change the past by fighting it. Ultimately, it’s an act of forgiveness, where we allow the past to be what it was – so our attention can belong to a future we get to shape.

A motif which often manifests itself in Graziano’s revolutionary meditations is a vision of a dark cloud. Graziano implores us to release our inner blockages into this mist, to clear room for a mindset in which we are powerful, abundant, and successful – however we might define these terms for ourselves.

Clearing out the space for a new mindset, we might wonder how to begin a new life of wonder and limitless potential. The rest of Be It Until You Become It is a celebration and exploration of just that.

The fruits of Natasha Graziano’s triumph over trauma, the mogul’s mindfully constructed empire, and the author’s deep study into neuroscience and ancient wisdom will be harvested on August 9th, when Be It Until You Become It releases worldwide.

Those who preorder from the book’s official website will enjoy lifetime access to an accompanying course for FREE and a powerful workbook, as well as earn the chance to win a one-on-one session with the revolutionary mindset coach. I’m in! Are you?

Rustam Gilfanov: Epigenetics disposes where genetics proposes: the ways our approach to the human health has been changing in the 21st century and involvement of CRISPR-Cas

According to P. Spork, a German neurophysiologist, a lifestyle change causes a chain of biochemical modifications that insensibly but persistently help both you and all next generations until the end of life on Earth. The scientist is sure that epigenetics is the breakthrough science and will forge progress in the 21st century.

The aim of genetics is to study those processes that transform DNA and genes, and epigenetics research how gene changes as compared to the previous DNA structures. This science is looking for the answers to the following questions: What are the specifics of epigenetic mechanisms functioning? Are they able to overcome social inequality? What genomic interventions could save the world from incurable diseases? Is big data a burden or blessing for scientists?

Epigenetics — a younger sister of genetics

Epi- is a Greek prefix meaning “upon” or “over”. It means that we are dealing with something above genetics. The role of epigenetic mechanisms in embryonic development cannot be overestimated: embryonic cells sharing the same DNA are used to grow specialized cells of an adult body. According to scientists, genetic activity is responsive to external stimuli, e.g. physical activities, diurnal rhythms, and stress levels.

Diving into the history of the discipline development, initially it was treated with total disregard, although it was discussed for quite a long time. Back to the 1940s, C. Waddington, an English biologist, suggested the “epigenetic landscape” concept where he explained how a body was formed [1]. Metaphorically the notion can be described as following: if body development were a river, the fertilization would be its source, physical maturity would be its mouth, and the landscape around the river would represent external conditions that have an impact on the body development.

At the turn of the 21st century, it became apparent that epigenetic mechanisms of genomic impact both control a single body’s system and are also transferred to the next generations. In 2003, R. Jirtle and R. Waterland, American scientists introduced the diet supplemented with B12, folic acid, methionine, and choline to pregnant agouti mice. It resulted in healthy offspring born from obese yellow mice [2]. The supplements happened to inactivate the gene triggering the disorders. The vitamins displayed a long-lasting effect: all further generations of agouti mice were healthy, as well.

In 2005, M. Skinner, a scientist from Washington University, published an article in Science journal where he described the experiment carried out in relation to pregnant rats fed with a pesticide. This diet de facto caused infertility of the male progeny, because the number of their viable sperm cells decreased dramatically. What is important, this effect passed on four subsequent generations [3].

Both the rodents and infants

The hypothesis was gradually becoming more and more evident. In late 2000, US and Dutch scientists researched Dutch individuals born after WWII. Those were conceived in 1944-45 known as the period of great stress and dearth. As a consequence, the babies were born underweight, and when growing older, they had diabetes, obesity, and cardiovascular diseases more often than those people who were born several years earlier or later [4].

Ultumately, P. Gluckman and M. Hanson, New Zealand academics, introduced the “mismatch concept” explaining this phenomenon [5]. They suggested that the fetus could forecast the future environment and adapted to it (if the mother is eating badly, it means that there is not much food, and thus it is necessary to become metabolically provident). In case the predictive adaptive response is correct, when born the child has an improved immune system. If this response is incorrect, the adaptation turns into maladaptation, a disease, e.g., obesity.

In the 1970s, B.F. Vanyushin, a Russian professor, stated that DNA methylation directly related to food, emotional background, and other aspects was one of the epigenetic mechanisms [6]. It is considered to be capable of “switching on and off’ certain genes. This process can be effective only if B12, folic acid, and methionine act as methyl group donors. Besides, methylation inactivates the embryo’s X chromosome, takes part in cellular differentiation and genomic imprinting, and protects the child from disorders during gestation, such as Down syndrome. And if the future mother starts taking iodine pills, this has a direct impact on the future child’s intellectual abilities.

Therefore, it became vivid that when planning the pregnancy and during gestation it was possible to influence future life of the baby, i.e., mental activity, emotional stability, and physical capacity. In its turn this enables obtaining higher social status in an extremely highly competitive labor market.

There is good news about this: unlike relatively stable genetic data, it is possible to reverse the epigenetic information. That is why modern science is making an attempt to stop the most common diseases and mutations that are caused by epigenetic malfunctions. This is not a coincidence that a lot of experts call the 21st century as the age of epigenetics.

The CRISPR/Cas panacea

If epigenetics has already done its dirty deed, there are still opportunities to use so-called “molecular scissors” of the CRISPR/Cas gene editing system that for the first time was described by Y. Ishino, a Japanese scientist.

If taken in nature, CRISPR/Cas is the adaptive immune system that is used by bacteria for countering various pathogens. It works according to the following principle: once a bacterium is attacked by a virus, its specialized Cas proteins rapidly cut out parts of the virus and insert them into the CRISPR cassette in a certain order. This process aims at “learning the enemy’s face” and developing a specialized response of the immune system.

Afterwards, scientists began to hope that they could use the CRISPR-Cas9 system of Streptococcus bacteria for editing genomes of other organisms and fighting genetic disorders. CRISPR-Cas9 is already applied to treat various diseases. In spring 2020, scientists informed about the first intraretinal injection of a changed virus to a patient who suffered from Leber congenital amaurosis (a disease-causing blindness). The new method engages point base editing of RPE65 gene mutations.

Two years ago, the results of the first successful editing of P-Thalassemia sickle cell anemia mutations were published in The New England Journal of Medicine [9].

Discovering the CRISPR/Cas9 “genetic scissors” and their potential for point editing was the object of the Nobel Prize in Chemistry in 2020 awarded to E. Charpentier (France) and J. Doudna (USA).

However, CRISPR/Cas9 abilities go far beyond the above: gene editing can be also helpful against cancer. In 2019, scientists conducted an experiment on mice: a new therapeutic was applied to destroy Lipocalin 2, a breast cancer-promoting gene [10].

Moreover, a lot of scientists focus their efforts on fighting viral diseases, e.g., hepatitis and HIV. It is supposed that the pathogen lives in the body as viral DNA built in the cell genome and can be merely cut away. The US biologists did it by “removing” HIV-1 from human T-cell cultures [11]. In September 2021, Excision BioTherapeutics company announced that the Food and Drug Administration had cleared its clinical trials of a CRISPR/Cas-based therapy for chronic HIV infection by involving volunteers with HIV-1. We are sure to soon find out whether the scientists managed to outwit this trickiest virus.

Big Data in science: advantages and disadvantages

Genetic or epigenetic research seem to be unimaginable without information technologies. Bioinformatics methods are widely used in computational epigenetics, as well as experimental studies. Due to the explosive growth of epigenomic data sets, computational methods are getting more and more important.

For example, experimental ChIP-seq, ChIP-on-chip, and bisulfite sequencing methods are used for genome-wide mapping of epigenetic data. They all produce large amounts of data and require efficient ways of processing and quality control. In one respect, big data immensely helps scientists. Some time ago, the whole genome sequencing took years and demanded millions of dollars. However, the next-generation sequencing method provides the same results for $1,200 within a day.

In other respect, there are experts who have a skeptical attitude to big data, because it is impossible for scientists to keep up with great volumes of information. Moreover, the use of supercomputers monitors the scientists’ work. In 2015, F. Mazzocchi, an Italian biologist stated that classical methods used in the science are already outdated in the age of data and supercomputing, where theories, hypotheses, and discussions become obsolete [12]. Scientists do not search for models any more, while correlations offered by big data are replacing causality. M. Fricke also warns his colleagues not to trust machines too much. He insists that “data-driven science will or would find many spurious connections. Data-driven science could easily lead to apophenia and a wild outbreak of hornswoggling” [13].

This is only the time that will tell the actuality of these concerns. However, there is something that is entirely clear: there will be no way back to the old ones, because treatment of the most complicated diseases is on the verge of a breakthrough.

               About the Author

               Rustam Gilfanov is an IT entrepreneur and a venture partner of the LongeVC fund.

Claire Revell Continues to Strive for Female Representation in STEM and Leadership Roles

History is undeniable and the past cannot be undone, but the future always offers opportunities for transformation. Education of women, and especially girls, has had a history of excluding them from some of the most vital areas of learning. One area, in particular, which is historically lacking in female representation is STEM. This acronym stands for science, technology, engineering, and math, and recently the imbalance of men to women within this industry was brought into sharp focus. Philanthropist Claire Revell is an advocate for the advancement of women in STEM and their greater inclusion in leadership roles.

It has been reported that only 28% of the STEM workforce comprises women and the reason behind this low number is that women are not encouraged to pursue an education in STEM. Claire Revell is passionate about education, and as the current director and CEO of the global B2B learning technology provider Intellek (formerly TutorPro), and co-founder of new EdTech company SIDIS Academy, she understands the need for education to reflect the modern age we are living in. Claire believes that education is the cornerstone of any industry, and those who are encouraged to train and learn within a certain discipline are the ones who will carry the legacy of that discipline into the future. 

Claire is resolute about her advocacy for more women in STEM. She states that the low number of women in the industry is the result of a never-ending cycle, where women become aware that they are less likely to be hired within the world of STEM and so they do not pursue an education within it. Expanding on this point, Claire says, “If all of the leadership roles within STEM or any industry are filled by men, then women will feel no encouragement or support to aim higher than what is expected of them.”

After completing her A-Levels and seeing the importance of the skill skyrocket, Claire taught herself how to code and build up expertise in Web development. From there, she opened up her own doors to opportunities that would help her become an industry leader. She was appointed director and CEO of Intellek in 2017 and has not looked back since. Today, she continues to champion her belief that there are no limits to what women can achieve.

STEM may be historically lacking in female representation but thankfully individuals such as Claire Revell are dedicated toward ensuring that the future of STEM is female.

How To Become A Professional Cheerleader in the NBA

Nearly every team in the National Basketball Association (NBA) has a squad of talented dancers/cheerleaders backing them up and entertaining the crowds, as well as representing the team at games, charity events, or fundraisers. Landing a coveted spot on one of these squads requires dedication, talent, know-how, and — perhaps most importantly — a positive mindset. 

GeNienne Samuels knows precisely what it takes to land a spot on a professional cheer team. The former professional NBA and NFL cheerleader founded Sideline Prep, a professional cheer and dance consulting company that helps hopefuls land prime positions with pro sports teams. 

What Sets the NBA Apart 

“Cheer team” may be a misnomer for NBA teams, as these teams primarily focus on technical dance skills with some cheer and stunt components woven in.  Because NBA dancers perform on a basketball court, they are able to more easily execute more advanced dance skills, formations, tricks and skills.  The unique dance-heavy aspect of the NBA teams makes them an excellent option for talented dancers seeking a professional role. 

Given the more dance-focused nature of NBA teams, people interested in snagging a place on an NBA team should first determine the dance skills required by the team and then perform a self-evaluation on the strength of their dance skills in comparison. NBA dance teams are elite squads and take the best of the best. If a person has more of a cheer and stunt-centered background, focusing on auditioning for a team more aligned with those skills may lead to better results. However, professional NBA cheerleading may be right up their alley if one is a talented dancer.

What the Teams are Looking For 

Dancers at the NBA level frequently perform using hip-hop, jazz, jazz/funk, and lyrical dancing styles. These dancers are also technically trained and able to perform jazz or ballet pirouettes, leaps, and other technical skills. 

Samuels has learned from experience that every team is looking for something different, but there are definite standards that most teams appreciate—no matter the sport or the city. 

“To speak in general terms, the two most important characteristics or scoring elements on most NBA score sheets would be a candidate’s dance or technical ability and their overall appearance and showmanship,” explains Samuels. 

Other essential attributes candidates need include a high level of physical fitness with great stamina, excellent speaking ability, interview skills, and above-average communication skills. NBA dance team members often interact with fans and people at charity events and other showcase opportunities. As such, NBA teams will want their dance squad members to have outgoing personalities and an innate ability to connect with people. Having these qualities is crucial as hundreds of women can attend an NBA dance team audition at a time, making the competition fierce. 

“The teams are looking for someone that will represent their organization at the highest level and highest standard,” explains Samuels. “They are looking for an ambassador for the team.”

Nailing the Audition 

Sideline Prep uses years of combined experience from its instructors to best prepare NBA dance team hopefuls for their auditions. The process, after all, can be a daunting one. Sideline Prep’s approach is comprehensive and provides a 360-degree approach to preparation. What sets their program apart is the focus on mindset and confidence, as well as the technical skills needed for each round of the process. 

“The core foundation of our program is helping individuals improve their self-esteem, their mindset, and their confidence so they walk into auditions feeling their absolute best,” says Samuels. 

Sideline Prep seeks to help NBA dance squad hopefuls present the entire package. Their coaches work with dancers to equip them with the skills to create a healthy lifestyle, including working on their diet, water intake, and workout regimen. All of this plays into presenting a total package at auditions and will help dancers have the stamina to perform well should they land a spot on a team. 

The “total package” also includes instructions on one’s “look”. Sideline Prep coaches help each person create their “unique pro cheer look” by  focusing on hair, makeup, and audition attire. Coaches also help dancers craft noteworthy resumes and interview skills. These lessons can create a candidate that will make NBA teams sit up and take notice when combined. 

It’s All About Mindset 

Samuels strongly believes that mindset is the most essential attribute of successful NBA dancers. She impresses on her clients that establishing good habits is critical. 

“Habits will either set people up for success or hinder progress,” says Samuels. 

Hopefuls have to be willing to put in the work and keep their eyes on the prize. A healthy mindset combined with the necessary skills and physical ability can help a person snag a coveted spot on an NBA dance team. 

“If you have a habit of not giving up and always pushing forward in spite of rejection, then you’re able to accomplish just about anything you set your mind to,” says Samuels. 

Since its inception, approximately 390 cheerleaders/dancers have graduated from the Sideline Prep program. Of those, more than 280 have made a professional or semi-professional cheer or dance team… that’s over a 70% success rate. 

“There is sometimes a misconception that you need to have grown up as a dancer or cheerleader to make a professional-level team,” says Samuels. “While having this background is definitely helpful, the majority of the skills needed to make the team are teachable and learnable. That’s what we do every day, all day.”

Samuels and her team of experts have perfected the professional team audition approach and continue to help their dancers nail auditions and snag their dream jobs. 

The Reason Startups Fail That No One Talks About

It’s tough to be a startup business. According to the United States Small Business Administration, in 2019 the failure rate of startups was around 90%.  While there are many reasons that startups often don’t make it past year three—money running out, being in the wrong market, bad partnerships—one common reason that often gets overlooked is ineffective marketing and branding. So, how do you effectively market your startup so you don’t fall into this trap? 

Marketing and branding agency Boyden and Youngblutt (B&Y) has a proven track record of creating branding for companies that resonates with consumers and investors alike. 

In their thirty-two years of experience, the team at B&Y has noticed that startups are, rightly, mostly focused on their products. 

“It makes perfectly good sense and is the natural thing to do,” says Jerry Youngblutt, Co-Founder and Principal at B&Y. “However, once you have those things figured out, the founders need to focus on their brand identity and marketing.” 

What should startups look for in their branding? The team at B&Y says that you want your brand to have a look and message that is relevant to your market and that matches the quality of your offering. In other words, even if your company is small, if your product is top-tier, it deserves top-tier branding to give consumers the proper impression and experience when buying your product or using your services. 

“So, as an example, a leading RV manufacturer charging $500,000 for a new, Class A motorhome has to make the purchase of a motorhome an experience,” says Youngblutt. “The same audience is buying high-end automobiles and their expectations are high for the purchase experience. Once your offering quality and marketing/branding quality line up, you’re off to the races and making sale after sale gets easier.” 

As many startups necessarily try to stay lean, sometimes they try to cut out foundational branding work, thinking that it’s not important. But having the right name for your company or product, color palette, positioning line, and elevator speech are all necessary to give startups and their teams the tools to be able to tell their story, repeatably and in a compelling manner, especially when the founder isn’t there to do the talking. 

Once a startup has strong branding in place, it often gives the founders a new sense of confidence to go and talk to new investors, says Youngblutt. 

While investors are looking for the hard business facts—a solid business plan, a good fit for the market, a differentiator, an exit strategy, and so on—the team at B&Y says that investors, just like consumers, are also making an emotional decision. They want to back companies with a good brand story to tell, one that connects with them and that will connect with the market on an emotional level. Because purchases aren’t always logical. 

“While investing should be based on evaluative skills, emotions do come into play. Few investors will admit it, which is why this is something that rarely if ever gets talked about,” says Youngblutt.

In fact, our emotions play a large role in our decision-making. Studies have shown a positive correlation between the amount of sunshine recorded and stock market performance across 26 countries. Conversely, in a separate study, after a country’s soccer team was eliminated from the World Cup, their stock market declined. There is real power in being able to set the right emotional tone for investors. 

“At B&Y, we work hard with our startup clients to balance several key variables to create win-win-win outcomes,” Youngblutt says. “We understand that even funded startups are shorthanded when it comes to the marketing and branding piece of the equation. That the last thing they need is another vendor. They need a partner with a vested interest in their success. Our startup clients have all learned that we want them to succeed as much as they want to succeed. Our hope is that they bring us along for the climb to profitability and we spend many years together.”

Services Boyden & Youngblutt Offer to Startups: 

  • Match their branding and marketing quality to their offering
  • Develop only the elements they need 
  • Craft strategic messaging and content to appeal to their variety of audiences
  • Help understanding and adhering to critical branding foundational elements
  • Craft their story from an unbiased perspective and a focus on the target audiences
  • Define and budget adequately for launch and sustained market presence
  • Balance the “fresh-paradigm-shifting brilliance” of their offering with a comforting brand identity that says, “we have thought of everything and are here to stay”

Together, all of these elements help keep a brand on track and consistent. Plus, they provide a script for all team members to use when promoting the business to investors or the market.

If you’re a startup looking to create a strong, solid branding foundation for your new company, you can learn more about B&Y’s branding services on their website: b-y.net

The Social Justice Readers Loved in “Clear Her Name” Soon to Appear in Film 

“Clear Her Name” opens with a young woman visiting the dentist to have her wisdom teeth removed. Soon after, she is accused of a brutal crime. Anelia Sutton’s 2021 book “Clear Her Name,” written under her pen name Anne Smith, is a true story revealing the lengths a mother will go to vindicate her daughter from a ruthless justice system bent on locking her away. 

This real-life plot will soon leap from the pages to spread its message of social justice in a gripping docu-series. “None of this is easy,” says Sutton, “but sharing this truth is worth it because what happened to me — what happened to my daughter — could have easily happened to anybody.”

The true story behind the book and upcoming movie

“Clear Her Name,” published by the Iron Sharpens Iron Council, follows Anelia Sutton’s harrowing story of a mother forced to find the legal answers that will bring justice to her daughter. The nightmare begins as Sutton’s daughter returns home from a routine dental procedure with medication to ease her pain. Ultimately, however, the prescription’s side effects cause more pain than they could ever take away. Sutton’s daughter, a loving mother, inexplicably becomes violent toward the two children she loves more than anything in the world. Incarcerated and then committed to an institution on grounds of insanity, she is torn from her children and forced to endure an eight-year struggle for freedom. The tortuous years send Sutton’s daughter’s once loving family into a spiral of betrayal, divorce, and untold heartache. 

Sutton finds she alone must defend her daughter against state doctors and an over-zealous prosecutor. “I pleaded with the public defender to ask for ‘not guilty by reason of temporary insanity,'” Sutton recalls. “My daughter is not insane. She was involuntarily intoxicated. When you get a prescription drug, you don’t expect to be intoxicated. That’s clearly involuntary.”

Sutton’s faith in the justice system quickly fades. She watches helplessly as her daughter is imprisoned, institutionalized, forced to take powerful medications, turned upon by her husband, vilified by the media, and denied the right to be a mother to her children for more than eight long years. She realizes if justice is ever going to be won, she will have to be the person who fights for it. 

Sutton starts her own legal research into the lies that trap her daughter in the clutches of the justice and mental health systems. She educates herself and gathers supporters by sharing the truth. Success means clearing her daughter’s name, and maybe even transforming the justice system forever, but it is an uphill road that few can climb alone.

“Let the chips fall where they may. I’m ready for the lies this time,” Sutton says. “I didn’t understand it back then, but I can be bold now because I know what was happening and what is still happening. So many people are being railroaded by the legal system. They get away with it because they keep you in isolation. You don’t know what to do, you’re beaten down, and you just quit. Well, not me. I’m building a network, and I want to put a stop to this. I want to bring truth back to justice. It’s bigger than me. It’s bigger than my daughter. It’s bigger than one case. If I can help prevent something like this tragedy from happening to anyone else, I will have done my job. I cannot remain silent and let these liars get away with this anymore.” 

The author who lived through Clear Her Name

Anelia Sutton is a gifted writer, activist, and humanitarian who has worked tirelessly to share her daughter’s heartrending story through a novel, website, videos, social media posts, and an upcoming movie. Her work has been featured in over 240 media outlets, including NBC, ABC, CBS, Fox News, Huffington Post, and Forbes. 

Sutton founded the #ClearHerName movement with the dream of freeing her daughter and reuniting her with her two children. She also founded the Iron Sharpens Iron Council, a community that started as a small Facebook Group but has since grown into a global platform inspiring people from all walks of life to take peaceful action and support causes that align with their beliefs. Sutton’s eight-year battle to exonerate her daughter launched her career as a motivational speaker, thought leader, and social activist.

“I have nothing to lose,” Sutton remarks. “My daughter is giving up hope of restoring her name, but I haven’t lost my faith. I’m going to keep fighting. I want her name clear, and I want a public apology.”

“Clear her Name” is not alone as it addresses Social justice 

Social injustice leaps from the pages of “Clear Her Name.” Sutton was forced to endure blatant examples of fraudulent evidence and perjury during her daughter’s trial and commitment hearing. Inequity in the United States justice system has been a reoccurring theme in today’s news and current events. Thanks to the efforts of authors like Sutton, the issue is also being addressed in mainstream media such as novels, TV programs, and movies.  

Viewers of the upcoming movie “Clear Her Name” are likely to catch echoes of Ava Duvernay’s “When They See Us.” This 2019 miniseries delves into the 1989 wrongful convictions of five boys of color. After extended interrogations, the boys broke down and offered coerced confessions to the sexual assault and attempted murder of Trisha Meili as she jogged in Central Park. They pleaded guilty and served years in jail before the true attacker was finally apprehended. 

The plot of “Clear Her Name” also resonates with Hank Steinberg’s 2020 legal drama “For Life.” This ABC series is based on the true story of Isaac Wright Jr., a man who was wrongly convicted and ultimately succeeded in proving his own innocence. The show’s protagonist, Aaron Wallace, portrayed by Nicholas Pinnock, becomes a lawyer while in prison, litigating cases for other inmates while fighting to overturn his own life sentence.

When racial equity is featured in the media, it becomes part of the conversation. The upcoming movie adaptation of “Clear Her Name” raises awareness of an issue society can no longer afford to ignore. For more information on Iron Sharpens Iron’s fight for social justice, Sutton’s book, and updates on the movie, readers can visit https://clearhername.com and https://ironsharpensironcouncil.com.

5 Popular Ways to Treat Erectile Dysfunction

Image Source: Unsplash

Erectile dysfunction (ED) is a common condition that affects men of all ages. While it can be embarrassing to talk about, it is important to seek treatment if you are experiencing ED. There are many effective treatments available, and your doctor can help you choose the right one for you. Here are five popular ways to treat erectile dysfunction:

  1. Oral Pills

Oral medications are popular options for treating erectile dysfunction. These medications are typically taken as pills, but various patches, gels, and creams are also available for this purpose. Depending on your health and preferences, you can use one of these medications alone or in combination with another medication. 

Oral medications come in a wide variety of different strength and dosage options. There are medications designed to treat both erectile and pulmonary hypertension. The most common medications include Viagra, Cialis,  Sildenafil, Levitra, and Stendrag. If you are in Canada, you can get Sildenafil Canada online without going to a pharmacy. 

Several medications are also intended to treat performance anxiety or the general anxiety that comes with performing sexual activities. These medications are typically given as an injection into the butt or arm. They work by increasing blood flow to the penis, making it easier to get and maintain an erection.

  1. Sex Therapy

Sex therapy is often recommended as the first line of treatment for erectile dysfunction. This is often because many of the traditionally prescribed medications are contraindicated or used with other medications, such as erectile dysfunction, blood pressure, or heart medication. There are many types of sex therapy, including sex education, sexual counseling, and group therapy. Depending on your individual needs, you can also speak to a sex specialist about modifying your sex therapy to suit your needs better.

  1. Penile Injections

Penile injections are a relatively new approach to treating erectile dysfunction. They are also known as male sterility, vasectomy reversal, and Infertility treatment. These drugs are typically given as a shot in the butt or arm. Like the other treatments we have discussed, the procedure is painless and only takes a few minutes. 

  1. Vacuum Pump

Vacuum pumps are devices that create a suction that sucks blood from the penis and draws it into a machine where it is analyzed. This is great for people who have issues with penis sensitivity,, and for people who are looking to improve their erection quality. The downside of a vacuum pump is that you will need to buy one, which can be expensive. You can also get an erection without climaxing, which some men experience as a wake-up call that they need to get their act together.

  1. Exercise

Exercises often recommended for erectile dysfunction include walking, jogging, swimming, or cycling. These activities will increase blood flow to the penis, improving blood flow and erection quality. However, they are easier to get around in and can be time-consuming. 

There are several different ways for you to improve your erectile function. Be sure to speak to your doctor before taking any of these supplements or treatments and if you have any questions or concerns.

Noah Weisberg Discusses a Pivotal Change to Virginia Law Leading to a Dramatic Rise in Jury Trials

Prior to July 2021, defendants in Virginia were often faced with a difficult decision: They could elect for a trial by jury or have their case heard by a single judge. While on the surface, the decision does not seem too challenging, as Noah Weisberg of Weisberg & Weisberg explains, that single choice could lead to vastly different outcomes.

That is because a defendant who was tried and convicted by a judge would also receive their sentence from the judge – and the judge would apply sentencing guidelines that often resulted in a suspended sentence. For example, a 5-year sentence could be reduced all the way down to time served and probation.

A jury, however, was asked to render a verdict as well as a recommended sentence – and in nearly all circumstances, the judge accepted the jury’s recommendation without making any changes. So, a 5-year sentence would remain so.

It was a distinction that Weisberg says discouraged defendants from exercising their Constitutional right to a trial by jury, opting for a bench trial in hopes of securing a lighter sentence.

“At the heart of it was that an individual that was facing a criminal charge prior to July 2021 had to choose,” Weisberg says. “They had better odds of acquittal by having a jury preside over their case, but those better odds came with the possibility that if they were convicted, they were likely to get a more severe sentence.”

Virginia lawmakers, led by Senator Joe Morrissey, effectively changed the law last year to remove the jury obligation for a recommended sentence. Now, the jury is asked only to render a verdict in the case. The sentencing is the responsibility of the judge.

“You can now get the jury to decide your guilt or innocence alone,” Weisberg says. “This has had a tremendous impact on jury trials in Virginia. There has been an explosion of jury trials, no question about it.”

Weisberg sees the change as necessary and positive, giving defendants the confidence to exercise their right to a jury trial without being worried that they will receive a stiffer sentence because of their choice. It has been especially helpful to people facing more significant charges with longer minimum sentences.

“The more serious the case, there was a greater risk that the client was going to face a significant punishment,” Weisberg explains. “Even though it may have been more appropriate to take it to a jury, they might be discouraged from doing so because they are afraid of a 20-year minimum sentence.”

Although Weisberg is happy to see the change in the law, he admits that it has caused some unintended challenges to the Virginia courts. There are now more jury trials than ever before, and that – as well as the lingering effects of the COVID pandemic – has stretched resources.

“One unfortunate thing is that at the same time we’re trying to climb out from a COVID backlog, we have opened the gates to criminal defendants with their right to jury trials,” Weisberg says. “We really do have a challenge on our hands to make sure we have enough resources.”

Even with the challenges that the new law presents, Weisberg stresses that making the change has been overwhelmingly beneficial to not only defendants but to the courts and the state itself. Virginia now has similar standards to the federal government, emphasizing a citizen’s right to a trial by jury.

“The challenges are significant, but they are extremely necessary,” Weisberg says. “This is the United States of America, and this is the Commonwealth of Virginia. We guarantee the citizens a right to trial by jury, and we need to do whatever is necessary to make sure that happens.

“What we are experiencing right now is some growing pains, but I am confident we will get through it.”

Weisberg & Weisberg offers practical legal guidance to residents of communities throughout Virginia in the areas of criminal defense, personal injury, business law, and family law.

To learn more, please visit www.weisbergattorneys.com

Student Confidential: What Artists are Saying About L Makeup Institute

L Makeup Institute is one of the top accredited makeup artistry schools in the United States. With locations in Las Vegas and Dallas Fort Worth, LMI welcomes artists from around the world to develop their talents and industry expertise in areas such as beauty makeup, on-set hair styling, airbrush, body painting, character creation, and special effects makeup. Known as “The Harvard of Makeup Artistry,” LMI has become the destination school for those looking to become professional makeup artists.

As LMI founder and CEO Lissette Waugh explains, our proprietary curriculum, facility and classroom design, specialized equipment, photography studio, and extensive makeup kits with top-brand products creates this immersive experience that truly sets LMI apart from other makeup artistry schools within the industry.

“The L Makeup Institute’s faculty and staff are steadfastly committed to a culture that puts students first,” Waugh says. “We encourage personal responsibility and health decision making because these foster lifelong learning, personal growth, and achievement. Our education takes place in a safe, caring, expressive, and inclusive learning environment where traditional training is re-examined and innovative ideas thrive.”

Because of their unique approach to makeup artistry education which provides opportunities for hands-on learning from the first day of the program, LMI empowers each artist to maximize their potential. Not only does this make them better artists, but it also gives them expertise they need to thrive as professionals after graduation.

“In the end, our graduates leave with the tools to make their lives one amazing story,” Waugh says.

At LMI, the faculty and staff spend considerable time working closely with students to not only develop them into great makeup artists, but prepare them for life after graduation. In today’s competitive world, employers want an artist that knows how to do everything, however education does not stop with technical training. Another factor that sets LMI apart is their focus on the artists as working professionals. They offer coaching and coursework to help students start and manage their careers immediately after graduation.

“Students are trained on the hiring process, including resume writing, social media presence, and interview preparation. Graduates in good standing have access to ongoing career advice, job placement assistance and networking and experiential learning opportunities,” Waugh says. “Also, guest speakers from a broad range of applicable industries provide their perspective and what they look for when hiring makeup artists.”

Given the many benefits of an LMI education, it is no surprise that current and former students celebrate the program for giving them a head-start on their career path.

Wendy Ryan Shelton (pictured) is a seasoned hair and makeup artist based in Las Vegas, NV. Wendy graduated from the L Makeup Institute in 2012 and now travels the world keeping her celebrity clientele looking fresh and glamorous. She believes that the beauty of makeup artistry runs much deeper than the skin’s surface. Making her clients look and feel beautiful will also make them feel empowered and ready to take on any important event, pageant, photoshoot, TV, film, date night or even just to feel your best self for a day.

“Even as a licensed Cosmetologist, shortly after starting school at L Makeup Institute (LMI) I quickly realized I knew nothing about makeup application and my real training began! LMI went into great depth in their teachings about makeup applications, different skin types and textures, utilizing the correct brushes, product knowledge, sanitation, skin diseases to look out for, etc. We not only had hands-on training, but we were taught with all the different learning styles, and with myself as a visual and hands on learner, I was able to excel. L laid out in very simple terms what it would take to become a successful makeup artist, how to market yourself and conduct business, how to create your brand, etc. The instructors were so passionate when teaching us every aspect of the industry and what to expect. L had also offered to any L Makeup Alumni to feel free to come back to the school at any point in time of our careers to ask questions if needed or even sit in on a class if we wanted a quick refresher. 10 years later I am living my dream of a successful Las Vegas based HMUA and loving every minute of it. I truly owe my success to this school and love them for it. The L Makeup Institute wants to see you succeed and will do whatever they can to help you get there.”

For Waugh, the accolades from current and former students are a clear indication that L Makeup Institute is fulfilling its mission to makeup artists who arrive from around the world, searching for an opportunity to pursue their dreams and make an impact in the industry.

“We have a sincere interest in your journey to become a successful makeup artist,” Waugh says. “The entire L Makeup Institute team is always striving to elevate our students’ education experience, and that begins with the first time you enter our school, through graduation, and beyond.”

To learn more about L Makeup Institute, visit www.lmi.edu today.

Contact Information:

Lissette Waugh

press@lmi.edu