Travis Shyn Sheds Light on Mental Health With His Newest Single, ‘Shattered’

It is not every day that an artist emerges out of the chaos and begins making a name for himself independently. Over the last few years, Travis Shyn has been creating music through self-expression and has amassed a small following across his social media and streaming accounts. Born in the streets of South Korea, Travis Shyn made a divine promise, that if someone would help lift him off of the ground, that one day he would be able to do the same for another person. That day came when he was adopted by a Korean-American family in the Northwest. Travis is now based out of Washington, DC, and has been making music seriously for 3 years.

Making his true debut with his single “Numb” back in 2020, Travis Shyn quickly developed his own sound, a sort of hip-hop/pop blend that brings together all of his favorite elements from his musical inspirations. With deep inspiration from artists like Post Malone, Michael Jackson, and many others, Travis Shyn has now brought his talents to the table and is set to have a breakout year in 2021.

With the release of his newest single “Shattered”, the true depths of the young artist are brought to light. Showing tremendous vocal stability and good range, Travis Shyn glimmers over deep piano production. Pouring his heart and soul into this record, you can hear a range of experiences being channeled into a ballad-like structure. With hip-hop drum patterns and a catchy piano hook, this is the perfect production for the young star.

Being a man who has come a long way from his childhood, Travis Shyn strives to bring positivity and hope back to people who are down on their luck. Living in a world where mental health problems are often overlooked, Travis Shyn set himself out on a journey to not only conquer his own demons but heroically help others in their times of need. Whether it be through music, or directly assisting individuals in need, he has a healer mindset and the drive to make change happen.

Music is a powerful tool, not only for personal enjoyment but for bringing together all walks of life. An artist like Travis Shyn is able to channel his own creative energy to make music that speaks on multiple different levels. “Shattered” is not only a song about heartbreak, but also a song about perseverance through tragedy. Even if a storm lurks in the distance, Travis Shyn has prepared himself through his art to face difficult circumstances and has set out on a mission to bring this insight to others.

If you are looking for a new artist to add to your playlist, make sure you give “Shattered” by Travis Shyn a listen and give him a follow on social media to keep up with the young star. Times may get tough in the world, but hope and perseverance prevail in difficult circumstances. Travis Shyn has shown a rare ability to grow beyond the boundaries set in place by societies, and develop a new way of thinking in a creative domain. A great artist is built during trying times, luckily we are blessed enough to hear this man’s story so we can integrate his wisdom into our own lives. 

You can learn more about Travis Shyn on Twitter, Tiktok, and Instagram. Listen to more of his tracks on Spotify.

 

 

Find Out Why Celebrities Like Romeo Miller, Amara la Negra and Essie Michelle Sullivan Are Embracing “Embrace Pangaea”

When it comes to endorsements and sponsorships, Embrace Pangaea has made its mark. This product has circled Hollywood and a lot of famous celebrities have used them for a healthier lifestyle. T.C Atkinson who is the founder of “Embrace Pangaea” is also known for her work as a speaker/trainer/panelist. These products are essential since the pandemic and individuals are taking their health much more seriously. These products are multi-faceted and are to be used universally for women and men.

These products bring back the balance through nature’s gifts. Pangaea presents a wide range of products that deal with various aspects of daily life, such as deodorants, juices, clothing, private hygiene detoxes, and body scrubs. Each product is crafted with the love for the betterment of self. Pagaea believes that health is not only physical, but mental as well, and Pagaea is the brand that focuses on combining the two. The company understands that before you can bring yourself to being super healthy, you must mentally agree that you are ready for a lifestyle change and to embrace a healthier lifestyle.

Pagaea’s Yoni Health Kit is specially curated with foundational yoni health and maintenance products that thousands of women have gotten great results from. One of our favorites is the Golden Irish “Sea Moss” which is also raw, sun-dried, and Irish moss -1/2lb (227G). Even when it comes to drinks, the company offers the long-life Superfood Smoothie-Powered Organic Green Detox Blend that is designed to infuse and nourish cells.

The multi-millionaire, Romeo Miller, was on his social media platform showcasing the Golden Sea moss and recommended to his followers to use it for a better lifestyle. Amara La Negra also reposted the Phenomenal brand Pangaea and stated that women should use it for private personal hygiene. Essie Michelle Sullivan who is a YouTuber lifestyle expert, endorsed the brand 100% especially since it takes heed into her brand, and many more celebrities are using this brand and have seen shining even brighter than before. Follow Pangaea to know more about the company and its product line by visiting its official website, subscribing to their YouTube channel, and following them on Instagram.

Shawn Fair Selects Brittany Browne as a Dynamic Speaker on the Leadership Experience Tour

The most-awaited Leadership Experience Tour is set to train hundreds of leaders from all over the world, and Shawn Fair adds more excitement by taking further steps in ensuring that it provides the ultimate leadership platform. Taking pride in changing the lives of his global audience and leading by example, Shawn Fair chooses Brittany Browne as one of the program’s dynamic speakers.

Shawn Fair is the founder of Leadership Experience Tour, which is a highly exclusive club for speakers. Gathering leaders from all over the world and honing them through various training sessions conducted by experts and famous personalities from different nations, Shawn Fair’s Leadership Experience Tour provides a holistic formation that no one can ever replicate. His extensive knowledge on coaching and relevant experiences as a member of the Forbes Coaching Council enhanced his expertise in delivering award-winning presentations and world-class coaching strategies. With his incomparable skills on forming leaders and his keen eye for potential and talent, people await Brittany Browne’s sessions on the Leadership Experience Tour.

Brittany Browne is a highly sought-after educator, author, motivational speaker, and a master life coach. Collaborating with her clients to discover their ultimate personal and professional goals, Brittany Browne assists clients in their journey toward self-growth and happiness.  She also has a background in nursing education, research, and quality and risk support, leading to her realization that individuals are unique from each other and have unique coaching needs.

Recognizing the differences between individuals, Brittany Browne facilitates growth and transformation through personalized, relatable, and uncanny approaches. She also has excellent communication and organizational skills, which assists in her continuous growth and success in coaching. Despite her incomparable expertise, she remains humble and down to earth, and her clients appreciated that. In fact, it is one of the reasons why her clients keep on coming back to her.

Brittany Browne is a living testament to the effectiveness of her coaching strategies. From rebuilding her life, marrying in her youth, and losing her mother to cancer, Brittany had gone through unimaginable life situations, which she was able to surpass on her own. She has a coaching certification from Transformation Academy and her painful experiences makes her highly qualified in helping people heal from their traumas.

Currently the founder and CEO of Brittany Browne Life Coaching, she assists people in the difficult process of absorbing painful experiences and connecting it to the present to find meaningful connections within the self and others. She helps people embrace the truth and discover realizations that can pave the way for their flourishing. Emphasizing the need to make peace with the past in order to thrive in the present, she uses her personal experiences and professional skills to connect with her clients and effectively assist them to the right path.

Since leaders manage people, the Leadership Experience Tour aims to assist leaders in managing themselves first. Helping people find peace within themselves in order to promote peace in various organizations, Brittany Browne is the perfect fit for the Tour.

Learn more about Brittany Browne on this website.

Kate Spade New York: How One Handbag Blossomed Into a Household Name

Humble beginnings are proof that greatness takes time. As a matter of fact, most of today’s established brands and prodigious companies started as ideas that were given life because of their founders’ creative vision and unwavering commitment. In the case of Kate Spade New York, one of the fashion industry’s powerhouses, it is shown how one’s passion for his or her craft can bloom into a beacon of excellence and prestige. 

Kate Spade New York’s roots can be traced back to 1993 when a single visionary named Kate Borshanan Spade decided to bring all her colorful ideas to life. At that time, Kate was a former accessories editor at Mademoiselle. She then set out to design the perfect handbag and create something extraordinary out of her creative genius and extraordinary flair. 

After debuting with only six silhouettes, Kate Borshanan Spade combined sleek, utilitarian shapes and colorful palettes in an entirely new way. As a result, Kate Spade New York was born. 

With its fresh, sophisticated, and modern sensibility, Kate Spade New York had women and fashion editors from across the globe falling head over heels over its unique style and designs in no time. In 1996, its first shop in New York City swiftly opened. As the company grew, its graphic approach and trademark wit created a visual shorthand for a brand that is recognizable and well-renowned all over the world. 

In 2007, Kate Borshanan Spade stepped out of her role as head of the brand and turned the reins to design titan Kate Spade & Company, which was formerly known as Liz Claiborne, Inc. Shortly after, Deborah Lloyd took the helm as president and chief creative officer with the vision of expanding the brand’s horizons and broadening the line, all while honoring its rich history. 

Along with CEO Craig Leavitt, Deborah Lloyd immediately launched clothing and jewelry collections and such a power move was then followed by the introduction of other lines such as bedding, legwear, and fragrance. Proving to be unstoppable at its game, Kate Spade New York took its products to greater heights and had them acquire the recognition and praise they deserve. 

Years later, Kate Spade New York has evolved into a global lifestyle brand grounded on inspiring people to live a colorful and chipper lifestyle through its clothing, handbags, jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts.

As can be gleaned from its timeline, Kate Spade New York has come a long way. Aside from its beautiful fashion pieces and products bursting with color, the brand also serves as the much-needed voice for dreamers and aspirants from all walks of life. It wants to send across the powerful message that anyone is capable of making their ambitions come true. 

Despite its towering success, Kate Spade New York never lost sight of what it is all about. Today, the brand continues to uphold its spirited approach, commitment to curiosity and passion for sharing its colorful world. This deep-rooted philosophy has allowed the company to stay grounded. As a matter of fact, its vision still shapes everything that it stands for. 

Learn more about Kate Spade New York here

Source:

https://www.katespade.com/katespade-about-us/katespade-the-history.html

Colgate-Palmolive Continues to Thrive Through the Centuries to Become the Global Leaders in House Products

Every house today holds a variety of different brands of personal care and household products. However, the most common brands that can be found in most (if not all) bathrooms are the products of over two centuries of innovation. Colgate-Palmolive is one of the oldest companies in America and has grown from its humble origins as a small factory to a national brand that continues to be trusted today.

William Colgate was a soap and candle-maker whose entrepreneurial ventures were born in the city of New York. Early in his career, Colgate extended his partnership with his brother, dubbing their company ‘William Colgate and Company.’ His brand focused on producing toilet soaps and starch. It was not until his death that the company’s direction shifted towards other products like perfumes, essences, and scented soap, eventually discontinuing its starch line after a fire burned down the factory.

The company later started developing and selling toothpaste. Initially, they sold them in jars and took over two decades before selling Colgate Ribbon Dental Cream in the tube used today. When the 1900s rolled in, Colgate & Company started to develop more products like toilet paper. Not long after, the company shifted its headquarters to Jersey City.

While Colgate & Company was busy building its empire on the east coast, soap factories were opening up on the other side of the country, with BJ Johnson Soap Company taking the helm in Wisconsin. They introduced the Palmolive Soap and became a national hit, prompting the company to change its name to the Palmolive Company. The company would later join with the Peet Brothers, who thrived in the soap industry in Kansas, forming the Palmolive-Peet Company. Shortly after, they joined with Colgate & Company, giving birth to the Colgate-Palmolive Peet Company. 

The company continued to grow and eventually merged with Kraft Phenix Cheese Corporation and Hershey Chocolate Company. Although they were under one banner, each company continued its operations independently. As time went on, they became subsidiaries of a company that would later become the International Quality Products Corporation. However, the stock market crashed days after signing the deal, rushing the amalgamation. The Colgate family took over Colgate-Palmolive-Peet.

The years that followed saw the company expand its market share and product lines worldwide, acquiring the global leader in veterinary and pet-nutrition products Hill’s Pet Nutrition and Softsoap liquid soap. By the 90s, the company became the foremost producer of all-purpose cleaners, wipes, and sprays.

Despite Colgate-Palmolive’s empire marching towards great heights, the company was met with criticism and boycotts by groups and organizations that rallied for animal rights upon learning that they tested adult personal-care products on animals. Opting to move away from their usual practice, Colgate-Palmolive took a progressive direction to reduce the number of animal testing. 

Since then, the company has shifted its focus to manufacturing oral care products like its signature toothpaste, mouthwashes, and toothbrushes, leading them to become global leaders. Additionally, they have held educational programs to reach out to over fifty million children annually as they continue to impact the world in more ways than one.

References:

https://www.britannica.com/topic/Colgate-Palmolive-Company

https://www.colgatepalmolive.com/en-us/about/history

https://www.referenceforbusiness.com/history2/6/Colgate-Palmolive-Company.html

https://www.referenceforbusiness.com/history2/6/Colgate-Palmolive-Company.html

From Stage to Screen: Meghan Trainor Prepares to Star in Upcoming NBC Sitcom

Meghan Trainor is back. Following a well-deserved break after giving birth to her son, the pop princess has returned to the headlines, not as a singer but an upcoming television star.

2021 seems to be off to a great start, at least for the avid followers of critically acclaimed singer and songwriter Meghan Trainor. Last month, the artist announced her excitement about a new project – a comedy series attached to her recently finalized contract with NBCUniversal Television and Streaming Entertainment. 

Meghan Elizabeth Trainor, or Meghan Trainor, first rose to fame as the powerful, sassy voice behind the record-shattering hit “All About That Bass.” The song, co-written by the artist, herself, toured local and international charts, seating itself as number one in 58 countries and the U.S. Billboard Hot 100.

“All About That Bass” later sold a whopping eleven million copies worldwide and was a certified diamond by the Recording Industry Association of America (RIAA). Meghan shares the distinction with only four other female artists, and the RIAA Gold & Platinum awards for her hit single are given to 15 different tracks in music history.

Following the groundbreaking success of her official debut work under Epic Records, Meghan Trainor defined her career with themes of body positivity, empowerment, and acceptance. Her subsequent singles of “Dear Future Husband,” “Lips Are Movin’,” “Me Too,” “Like I’m Gonna Lose You,” and “No,” among others, marked her as an inspiration and a powerhouse.

Throughout her music career, she has won four ASCAP Pop Music Awards, two Billboard Music Awards, and the 2016 Grammy for “Best New Artist.” She has since expanded her portfolio, lending her voice to the “Smurfs: The Lost Village” and “Playmobil: The Movie.” Meghan has also been featured in countless publications and invited to numerous shows, including The Voice U.K., due to her infectious personality and dazzling wit.

This year, she is taking those well-loved traits and investing them into her upcoming sitcom. As the series is currently under work, Meghan is thrilled to have creative control over the material. Along with the sitcom’s undisclosed writing and direction team, the pop star will help develop the sitcom concept and script.

From both parties’ released statements, it is safe to say that fans aren’t the only ones excited about Meghan’s latest news. Susan Rovner of NBCUniversal Television and Streaming Entertainment stated, “In addition to being a phenomenally talented performer, Meghan is a vibrant and hilarious ray of light who is the perfect fit for NBC’s brand. We love the idea of introducing Meghan into the world of scripted comedy as well working with her to find all the creative and crazy ways she can engage with fans across our brands.”

Meghan Trainor will feature in the media giant’s latest innovation – a cross-platform venture which stretches to eight different channels. The empowering multi-hyphenated artist will experience non-stop exposure across NBCU’s network, cable, and streaming services, including NBC, Bravo, E!, and Oxygen, among others.

Sharing her thoughts on the deal, Meghan revealed that the partnership is “so beyond a dream come true.” She added, “I’m obsessed with and inspired by Susan and can’t wait to work with her and her incredibly talented team to bring our ideas to life.”

With no further hints as to the sitcom’s story and casting, fans remain intrigued by Meghan’s newest project with NBCU and anticipating her on-screen performance. Although with the award-winning singer’s glowing track record, they are confident that it will be nothing short of a masterpiece.

Stay updated on Meghan Trainor’s comedy series under NBCUniversal Television and Streaming Entertainment. Connect with Meghan or learn more about the artist on Instagram, Spotify, and YouTube

 

References:

https://en.wikipedia.org/wiki/Meghan_Trainor

https://www.billboard.com/articles/news/television/9543651/meghan-trainor-sitcom-nbcu-tv-deal/

https://variety.com/2021/tv/news/meghan-trainor-comedy-nbc-universal-deal-1234934580/

BLACKPINK’s Rosé Takes Off With Historical, Guinness Record-Breaking Solo Debut

Debuting at number one on the Billboard Hot 200, it immediately became clear to fans and listeners worldwide that, this year, BLACKPINK’s Rosé is taking no prisoners. From music shows, streaming platforms to coveted, praising reviews – her win was in the bag. According to the Guinness World Records, rightfully so. 

Born in New Zealand and raised in Australia, Roseanne Park or Rosé is one of the Korean pop music industry’s biggest names today. As part of the powerhouse quartet “BLACKPINK,” the artist holds a massive international following, countless awards, and is each ambassador of some of the world’s leading brands, most notably in fashion.

BLACKPINK is credited for its uncontainable charisma, powerful vocals and rap, and breathtaking visuals. With successive hits under their belt and non-stop rise to recognition, the team is one of the faces of Korean global phenomenon, and it looks as if they have no plans of stopping anytime soon.

Teased in Netflix’s fan-favorite documentary “BLACKPINK: Light Up The Sky,” Rosé’s solo debut has been highly-anticipated by fans for years – intensifying the excitement with a clip of her singing in the recording studio. In January 2021, she announced that the wait was nearly over. 

Following Rosé’s reveal that her debut album “R” was nearly ready, fans did not take long to express their support and enthusiasm for her then-upcoming work. The influential soloist records an all-time high in pre-order counts of at least 400,000 times within a short period – declaring Rosé as the K-Pop female soloist with the highest number of pre-ordered releases.

The record marked the start of Rosé’s unending string of well-deserved wins. “R,” which carried the multi-talented artist’s soulful vocals, and songwriting prowess, quickly made its way to the top after its release on March 12, 2021. 

Rosé’s first solo album featured chart-topping hits “On the Ground” and “Gone,” both of which have awe-inducing millions of views on popular streaming sites. Due to the former’s empowering beat and the latter’s heartbreaking sound, Rosé strode into the Western and international charts – establishing her presence as a global star and leader of 21st-century music.

Furthering that reputation, Rosé has recently frequented headlines as being a two-time Guinness World Record holder. She is recognized as the first K-Pop soloist to top the Billboard 200 charts and with the most-watched YouTube video within 24 hours of publishing.

Immediately after release, “On the Ground” took off under trending, garnering a whopping 41.6 million views in just one day – a few million more than PSY’s 2012 global hit “Gangnam Style.” Rosé’s track currently holds around 143 million views on the platform, increasing due to continuous daily streams.

Whether as BLACKPINK or as the soloist Rosé, the world is her oyster. As the view count remains on the rise and her songs live rent-free as formidable chart-toppers, fans are on the edges of their seats for R’s future awards and the artist’s plans with her music.

Learn more about Rosé on Instagram. Listen to the two-time Guinness World Record-breaking album “R” on Spotify and YouTube.

 

References:

https://en.wikipedia.org/wiki/Ros%C3%A9_(singer)

http://www.koreaherald.com/view.php?ud=20210412000702

Dancing With the Devil: Demi Lovato on Her Latest Album and Documentary on YouTube

The music realm is home to some of the world’s brightest stars and greatest talents. With the number of artists and musicians making their way into the industry, it can be hard for fans and listeners to keep track of every song, record, or album that has been released. However, some names have created such a significant impact that their legacies continue to live on for years on end. As a matter of fact, Demi Lovato is one of those whose artistry has made a difference and has touched millions of lives from across the globe. 

Aside from her insane vocals and smash hits, Demi Lovato is also known for her strength in rising above adversities and overcoming multiple backlashes. After going through her fair share of trials and tribulations, the singer has finally blossomed into the person she wants to be. With the release of her latest album, “Dancing with the Devil … the Art of Starting Over,” she unveils her struggles and sends across the powerful message that she is ready to embrace the new chapter of her life. 

Born on August 20, 1992, Demetria Devonne Lovato, more prominently known as Demi Lovato, is an American singer and actress. Her mother, Dianna, is a former country music recording artist. Growing up, the artist won several talent contests and performed in famous venues, such as the Eisemann Center and the Dallas Cowboys’ Thanksgiving Day halftime show with singer LeAnn Rimes. 

Demi Lovato began playing the piano at the age of seven. At that time, she realized how passionate she is about music. She then learned to play the guitar and started writing her own songs. When she was only ten years old, she kicked off her business career by becoming a series regular on the children’s television show “Barney & Friends.” After her stint on the said show, she guest-starred on the television dramas “Just Jordan” and “Prison Break.” 

On September 23, 2008, Demi Lovato released her first album, “Don’t Forget,” which debuted at No. 2 on the Billboard 200. This was then followed by her second album, “Here We Go Again.” Years later, the artist continued to gain nods from fans and listeners by releasing more smash records like “Unbroken,” “Confident,” and “Tell Me You Love Me.”

Although Demi Lovato’s life seemed perfect, her success blinded everyone from underlying personal issues that she struggled with. She drew attention when she released her single, “Sober,” last June 2018 when she admitted to relapsing after six years of sobriety. A month after, the artist was rushed to the hospital for an apparent overdose. 

In her 2021 documentary, “Demi Lovato: Dancing with the Devil,” she revealed that she suffered from a heart attack and three strokes after the overdose she endured in 2018. Aside from talking about her previous experiences and struggles, the documentary also sheds light on the kind of person Demi Lovato is trying to be today. After everything that she has been through, the singer has finally achieved the peace and freedom that she had been deprived of in the past years. 

References:

YouTube (“Demi Lovato: Dancing with the Devil” Documentary)

Biography.com

Photo from unsplash.com

Kelly Clarkson: Nearly a Decade of Applause

It has been nearly ten years since the world first caught a glimpse of denim-clad singer Kelly Clarkson auditioning and wowing the crowd on the pilot season of American Idol in 2002. Almost a decade since then, and with the artist’s ever-trending “Kellyoke” performances, her popularity has only grown.

Born on April 24, 1982, in Fort Worth, Texas, Kelly Brianne Clarkson, more popularly known as Kelly Clarkson, is an American singer, songwriter, actress, author, philanthropist, and talk show personality. She first shot to international recognition following her appearance on American Idol Season One.

Kelly quickly eased her way into a household favorite with a powerful voice and an undeniably charismatic presence to the stage and infectious humor behind. Her charming personality and unprecedented vocal prowess propelled the singer to new heights following American Idol, catapulting her to the top of the US Billboard Hot 100 with hit debut single “A Moment Like This.”

The chart-topping track earned Kelly mounting praise and became 2002’s best-selling single—introducing her to the industry as a veritable powerhouse. This reputation was furthered by the release of her first album, Thankful, housing her debut song, which peaked at number 1 on Billboard 200.

From then on, Kelly carved a path paved with recognition. Continuously expanding her genres and exploring new themes, Kelly Clarkson ventured beyond her pop and R&B debut work and launched a pop-rock second studio album “Breakaway” in 2004. 

The critically acclaimed album dominated the charts with US top-ten singles “Breakaway,” “Since U Been Gone,” “Because of You,” and “Behind These Hazel Eyes.” Kelly’s second album sold a whopping over twelve million copies worldwide and bagged the artist two well-deserved Grammy Awards, the first of many.

Kelly Clarkson’s following albums, My December, All I Ever Wanted, Stronger, Wrapped In Red, Piece by Piece, and Meaning of Life, cemented her reputation as a multi-talented singer, showing off an awe-inducing vocal range and a raw sound signature. 

With each album and subsequent EP release, her string of hits grew longer, and her repertoire began to cover the genres rock, country, and soul, among others. Along with her countless accolades and top-selling masterpieces, Kelly has been remarked as “one of pop music’s greatest singers” by Billboard and the first artist to become a two-time winner of the Grammy Award for the Best Pop Vocal Album.

Her single “I Dare You,” released last year, has also been frequenting the charts, attesting to Kelly’s undying popularity. Despite its brilliance, however, the track is not why Kelly Clarkson has been the subject of headlines lately.

As the host of her Daytime Emmy Award-winning talker, The Kelly Clarkson Show, Kelly has been on the receiving end of an unending stream of compliments. The “Kellyoke” segment of the show, where the artist covers classic favorites, has been trending since its launch, gaining awed applause for its subtle rearrangements and Kelly’s heart-stopping vocals.

Be wowed with the crowd and witness Kelly Clarkson’s jaw-dropping performances on The Kelly Clarkson Show’s accounts on YouTube and Twitter or its digital portal. To stay updated on Kelly’s future ventures, the artist is available on Instagram, YouTube, and her official website

References:

https://www.britannica.com/biography/Kelly-Clarkson

https://www.billboard.com/articles/columns/pop/9556904/kelly-clarkson-covers-what-a-girl-wants-christina-aguilera

Warner Music Group Inks Lucrative Podcast Development Contract with Spotify

2021 has some great news in store for music enthusiasts worldwide. Apart from highly-anticipated album releases, emerging artists, and innovative platforms, internationally renowned label Warner Music Group has recently shaken hands with music streaming giant Spotify.

Headquartered in New York City, Warner Music Group is a multinational entertainment company, widely respected for its top-notch talent scouting and management prowess. Founded in 1958 by Jack L. Warner, the record label has withstood the test of time, staying a step ahead and maintaining a bird’s-eye view since its establishment.

Further securing its top spot, the international powerhouse recently aroused excitement with exciting news. Last April 15, 2021, Warner Music Group welcomed a lucrative and innovative partnership with Spotify, which will launch a new era of collaboration and features within the music industry.

Through the recently inked contract, the leading companies will join hands and develop a series of original podcasts that will center on the music group’s extensive roster of talents. Among these world-class performers are Dua Lipa, Cardi B, Ed Sheeran, Idina Menzel, Charlie Puth, Green Day, Bebe Rexha, Goo Goo Dolls, Icona Pop, Kelly Clarkson, and hundreds more.

According to Warner Music Group, this creative partnership will offer an opportunity for fans to peek into the recording studio and catch a glimpse of their favorite artists and songwriters behind the stage.

The signed contract seems to birth a winning situation for both companies, its represented creatives, and the millions seated in their audience. “We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe.”

Warner Music Group’s Executive Vice President, Business Development, and Chief Digital Officer Oana Ruxandra states, “We look forward to working with Spotify to experiment and drive growth in podcasting.”

Courtney Holt, the Vice President of Spotify’s Global Studios and Business, echoes the same sentiment. She shares that the streaming giant, like the team at Warner Music Group, is ecstatic about this new partnership and in cultivating the power of podcasts featuring the international label’s numerous artists.

“The most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalog,” she states. “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”

As news of this development circulates social media sites, inciting whoops and cheers from dedicated fans, music enthusiasts may listen to the entertainment company’s recently-launched “BLK in America” podcast.

The platform discusses the rise of influential Black artists and the hurdles that stood in their way. “BLK in America” joins Warner Music Group’s list of popular podcasts, which includes the “Prince: Official Podcast,” Duran Duran’s “WHOOOSH!,” The Rhino Podcasts, and Warner Chappell Music’s Final Sessions, among others.

Catch a glimpse of the industry’s biggest names in the recording studio. Listen to Warner Music Group’s eye-opening podcasts and stay updated for further announcements on upcoming releases with Spotify on the label’s official website

References:

https://www.musicbusinessworldwide.com/warner-music-group-and-spotify-strike-podcast-development-deal/

https://www.globenewswire.com/news-release/2021/04/15/2210884/0/en/Warner-Music-Group-and-Spotify-Strike-Innovative-Podcast-Development-Deal.html