Humble beginnings are proof that greatness takes time. As a matter of fact, most of today’s established brands and prodigious companies started as ideas that were given life because of their founders’ creative vision and unwavering commitment. In the case of Kate Spade New York, one of the fashion industry’s powerhouses, it is shown how one’s passion for his or her craft can bloom into a beacon of excellence and prestige.
Kate Spade New York’s roots can be traced back to 1993 when a single visionary named Kate Borshanan Spade decided to bring all her colorful ideas to life. At that time, Kate was a former accessories editor at Mademoiselle. She then set out to design the perfect handbag and create something extraordinary out of her creative genius and extraordinary flair.
After debuting with only six silhouettes, Kate Borshanan Spade combined sleek, utilitarian shapes and colorful palettes in an entirely new way. As a result, Kate Spade New York was born.
With its fresh, sophisticated, and modern sensibility, Kate Spade New York had women and fashion editors from across the globe falling head over heels over its unique style and designs in no time. In 1996, its first shop in New York City swiftly opened. As the company grew, its graphic approach and trademark wit created a visual shorthand for a brand that is recognizable and well-renowned all over the world.
In 2007, Kate Borshanan Spade stepped out of her role as head of the brand and turned the reins to design titan Kate Spade & Company, which was formerly known as Liz Claiborne, Inc. Shortly after, Deborah Lloyd took the helm as president and chief creative officer with the vision of expanding the brand’s horizons and broadening the line, all while honoring its rich history.
Along with CEO Craig Leavitt, Deborah Lloyd immediately launched clothing and jewelry collections and such a power move was then followed by the introduction of other lines such as bedding, legwear, and fragrance. Proving to be unstoppable at its game, Kate Spade New York took its products to greater heights and had them acquire the recognition and praise they deserve.
Years later, Kate Spade New York has evolved into a global lifestyle brand grounded on inspiring people to live a colorful and chipper lifestyle through its clothing, handbags, jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts.
As can be gleaned from its timeline, Kate Spade New York has come a long way. Aside from its beautiful fashion pieces and products bursting with color, the brand also serves as the much-needed voice for dreamers and aspirants from all walks of life. It wants to send across the powerful message that anyone is capable of making their ambitions come true.
Despite its towering success, Kate Spade New York never lost sight of what it is all about. Today, the brand continues to uphold its spirited approach, commitment to curiosity and passion for sharing its colorful world. This deep-rooted philosophy has allowed the company to stay grounded. As a matter of fact, its vision still shapes everything that it stands for.
Learn more about Kate Spade New York here.