Music in Spanish is always very romantic, sometimes painful or heartbreaking, and tells stories in which anyone could see themselves reflected. More and more Latin artists are making themselves felt on the Anglo scene, transferring all that feeling to a new market.
However, the root of everything is the composition in which artists of the stature of the multi-award-winning Alejandro Sanz, the renowned Mexican singer Luis Miguel, or the music legend from Spain Julio Iglesias have trusted Vivis Beigbeder to express their feelings in lyrics and music of songs. Iconic songs that have brought them the satisfaction of being sung by millions of people.
For her, the differentiating element relies in her deep connection with music and an almost inherited ability to create songs that transcend genres. It is not in vain that she is the daughter of Manuel Alejandro, the greatest composer of music in Spanish of all time, and she has sisters who are composers, and even her mother has this profession.
This unique combination of traditional and contemporary elements allows them to create music that resonates with older and younger generations. Additionally, Vivis focuses on artist and copyright management, allowing them to offer comprehensive support to other musicians and creators in the industry.
However, her work has been internationalizing, and her goal in the United States is to promote and enrich the Hispanic musical community. Through her publishing company Pura Music, they manage copyrights and artists and provide opportunities for new talent to grow and develop in the industry. Additionally, she is committed to celebrating the diversity of Latin music through re-recording projects that explore different musical genres, and her intention is to be a source of inspiration and support for the next generation of Latin artists in the United States.
