Getting into Web 3.0 for many people and entities seems like an insurmountable hurdle because it looks complex and difficult to understand. Other than the complexity, there isn’t enough infrastructure to aid entry into Web 3.0 platforms. However, LORR is changing that by making Web 3.0 accessible for businesses looking to take their operations to the next level.
LORR operates on access, interoperability and sustainability. Everything about LORR is built around those three factors, and it’s changing a lot of things with its offerings. Through LORR, small to mid-sized fashion brands and retailers can get into Web 3.0 without going through multiple hoops and loops. LORR meets retailers where they are so that they can meet their customers where they are. It gives retailers a slow-paced progression from what they are used to, to Web 3.0.
Changing retail to digital asset ownership through virtual real estate and storefronts is a game-changing process for those looking to break into the Web 3.0 space. “We all see that a lot of the current virtual spaces in other metaverse platforms are expensive. While it is great that Louis, Gucci, and Nike are leading the way, the reality is that not everyone has seven, eight, or nine figures in their budget to launch brand experiences in the metaverse. The goal is to make it accessible, not just from a pricing standpoint, but answering their questions around; “Now that I have land, where do I go, how do I build, or what do I build?” We are offering an all-in-one turn-key solution with a design studio that handholds our retailers through the process of designing something that is in line with their purpose and suitable for them and their customers,” LORR’s CEO, Nova Lorraine, said.
With LORR, retailers get to buy and own land, which comes with a storefront and access to LORR’s design team that will build and design the store. With those in place, retailers can connect LORR’s 3D environment to their existing Web 2.0 storefront. This gives their customers access to a browser-based 3D environment right from the retailer’s website and enjoy a brand-new experience. And interact with the wide range of avatars and features in the environment. LORR’s goal is to give retailers the option to upgrade to Web 3.0 if they believe their customers are ready for it or remain on Web 2.0 if that’s what they want. “We have seen that although most consumers are intrigued by this new method of transaction, they’re not necessarily ready for that, but that option is there as an upgrade feature for retailers,” LORR’s founder, Prasanna Hari, said.
LORR, as a platform, is offering seamless access to Web 3.0 by providing retailers with all the tools they need to make the switch. “LORR is the destination you want your coveted address to be within the metaverse. When you think of Madison Ave and New York City, you think of LORR. If you have the opportunity, you want to be there, especially if that fits the ethos of your brand. Similarly, when you think of the decentraland and sandbox kind of platforms, you can be in all of them, but you definitely want to have an address in LORR. So, we are the Madison Ave of the metaverse and where we distinguish ourselves is that we’re steeped in storytelling,” Lorraine said.
