Technology

Expert Insights into Digital Success for 2024: Emotion, Innovation and Intention

February 7, 2024

As technology moves forward and the preferences of people change, 2024 seems ready to set new ideas about success. Will creating new digital products be easier? What do startups need to keep in mind?

Most professionals can see patterns within their niche ahead of time. This article will provide insights into what to expect for digital success in 2024.

Strong emotional connection

Karol Majevski, Head of Validation at Kilo Health, emphasizes that 2024 digital success isn’t just solving problems but making emotional connections:

“It’s important to remember that while technology makes it easier to start a digital business, the real challenge lies in standing out. This means that creating a strong emotional connection with users is becoming more important than ever, and offering high levels of personalization in your products will become increasingly crucial due to the abundance of alternative choices.

It’s not just about solving a problem anymore, but about creating products that evoke positive feelings and attachments, making a lasting impression even before the customer decides to try or buy your product.”

This indicates the shift towards a more customer-centric approach, where businesses need to focus on not only solving problems but also creating emotional connections with their audience. In 2024, successful businesses will understand the importance of evoking positive emotions and catering to individual preferences in order to stand out in a crowded marketplace.

Creating digital products might become easier

“In 2024, launching new digital businesses, especially for direct-to-consumer products, will become easier and more accessible to regular people. Creating digital products becomes technically easier because of more user-friendly and efficient tools like no-code and low-code platforms, which open the doors for even those without technical backgrounds.

The integration of AI and automation into new projects makes the entire product development process more streamlined, from market research to customer service, leading to faster and more effective creation cycles,” explains Majevski.

Entrepreneurs should take this opportunity to try out their luck in the digital health world even without prior experience or advanced skills. This is the time in which AI can help various people succeed, and in 2024, we might see this happening more.

Care hacking and intentional tech

Speaking of digital health products, the concept of ‘Care Hacking’ is gaining traction, especially among millennials who are seeking more effective, convenient, and accessible health support.

This trend acknowledges the effort and struggle of living with illness as opposed to merely glorifying health. Notably, 44% of millennials have at least one chronic health condition and prioritize convenience in their care. In the U.S., 70% of millennials prefer visiting a pharmacy or retail clinic instead of a doctor.

“Keeping in mind that more and more people are searching for convenient ways to deal with their condition as opposed to physically going to the doctor, there is a demand for convenient solutions and products that creatively tackle these types of problems,” explains Reputation and Public Relations Manager, Juste Petraviciute.

Another emerging trend is intentional tech. This trend highlights the increasing importance of purposeful technology, regardless of whether businesses are chasing profits or positive change. Companies will need to serve as gatekeepers of truth and transparency online. For example, Adobe and other companies have introduced an ‘icon of transparency’ that will appear on images to verify their origin.

“Statistics indicate that by 2026, even 90% of online content could be made by AI, risking widespread misinformation. To tackle this, Google and TikTok are now labeling AI-generated images, promoting better understanding for users. It’s a crucial effort to keep our digital world trustworthy and reliable, and startups should also keep this in mind,” says Petraviciute.

About Kilo Health

Kilo Health is a digital health and wellness company with more than 6,5 million customers worldwide. Since 2021, it has been listed as the second fastest-growing company in Europe on the Financial Times FT 1,000 and the second fastest-growing company in Central Europe on the Deloitte Technology Fast 50 list.

Currently, the company has 600+ experts and working hubs across 5 European cities. Kilo Health’s portfolio contains over 30 innovative digital health products in chronic disease management, mental health improvement, and healthy habit change.