UX design (user experience design) is a massive, multidisciplinary, and exciting field that shapes the products and services used daily. It can make or break a business or brand. A career in UX design is fast-paced, involves getting to the bottom of a problem, and requires various skill sets.
As an entrepreneur, you only have a few seconds to influence consumers who visit your site, so you should prioritize investing in UX optimization to gain trust and brand recognition and guarantee user retention. Many companies are tasked with driving the significance of UX to stakeholders whose focus is mainly on the numbers. In this case, a cost analysis integrating statistics on UX ROI can be valuable in comparing before-and-after results against vital performance indicators.
ArtVersion Agency is a Chicago-based creative agency focused on branding, graphic design, UI/UX, and web design. The company was established in 1999 and currently employs in-house strategists, designers, and developers. It runs under the stewardship of Erin Lentz (Executive Director of Design), Petra Tomekova (Art Director), Cristina Chaidez (Communication Strategist), and Goran Paun (Creative Director and the Firm’s Principal). They are pioneers in the UX Design discipline and are trusted by many large organizations in brand design and digital transformation expertise. Erin stated, “We work with change agents, leaders, and innovators. We are the change-makers. We drive the industry forward and refuse the status quo.”
ArtVersion Agency has been making headlines with its success. Their team’s proficiency spans user research, brand strategy, and user experience design. Additionally, the team is accredited and nationally recognized, with over 100 prestigious awards on its shelves. “One of our highlights resides in our staff’s ability to grasp the concept quickly and develop measurable results,” they say.
Regularly working with influential startups and established brands, the ArtVersion team identifies opportunities and develops strategies to generate organic conversions and user engagement through interactive design. “We help brands connect their ethos and solidify their legacies along the journey,” states Cristina.
ArtVersion’s creative director and firm’s principal shared, “As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives. Users have come to expect an optimized user experience as a basic requirement, and it’s now become a prerequisite implementation strategy across all platforms and devices.”
Goran added that visibly understanding why customers come to a site and what they need works in both the audience’s and the business’s favor, thus, providing brands with the rationale and pathways for enhanced user experience. Again, companies can now impact their business more efficiently by instigating targeted policies throughout their market and its digital ecosystem.
As creative problem solvers, the ArtVersion agency team designs intuitive, data-driven, and experiential solutions that apply innovation and inspire possibilities. They are well-known for their expert ability to simplify complex processes and promote clarity. Their beliefs and core competencies in user-focused design across multidisciplinary areas allow for seamless consistency and a greater focus on the details.
The team likes to consider itself a creative extension of any brand or organization they collaborate with. Delving into the deep details of what makes a brand unique is a driving motivation for them; thus, working closely with their clients is what they do best, not only to fully capture their vision through iterative practices but to build relationships and, ultimately, the best possible user experience.
ArtVersion Agency boasts high-end clients like Hilton, Caterpillar, TransUnion, PepsiCo, Morgan Stanley, Toyota, and Volvo, among many other Fortune 500 companies. They aspire to do additional good work and share more of their journey in the future.
