The Rise of Marketing AI Tools

Artificial intelligence is changing marketing in some interesting ways lately. As AI gets more advanced and easier to use, we’re seeing more and more AI-powered marketing tools that help companies promote themselves and reach customers. 

In the coming year, I think marketing AI could be a big help for any marketer. AI can take over repetitive jobs, come up with new ideas, and find useful details about customers that would be really hard to figure out on our own. And the best part is, there are already great marketing AI tools out there that don’t cost anything.  

Here are seven free tools I recommend checking out if you do marketing. They could give you a major boost without hurting your budget at all! I’m excited to see how AI transforms marketing in the next couple years.

ProAI – Your Marketing AI Wingman

Running all parts of marketing solo can definitely be overwhelming! That’s why I recommend trying out this free tool called ProAI that acts like your personal AI-powered marketing assistant.

Built by consulting firm Pro Business Plans, this tool assists in assessing your current business and performance across channels. Then ProAI puts together a custom action plan playbook created by top business plan writers tailored to your specific strengths, weak spots, and goals to drive growth.  

Beyond that initial roadmap, ProAI continues giving you expert guidance on the ideal marketing strategies and campaigns to execute. It even adapts its recommendations over time as your needs change. So you always have an expert “wingman” to bounce ideas off!

Although ProAI offers paid consulting, every business can access the key AI assistant features totally free forever. As a startup or small business owner wearing all the marketing hats, having ProAI in your corner optimising your approach sounds like a no-brainer. 

It’d be that extra set of eyes reviewing your digital marketing strategy to unlock more growth with way less stress! I’d definitely take it for a test run if you feel overwhelmed strategizing alone.

Flick – Your AI Social Media Assistant

Social media is so important for brands nowadays, but keeping up with posting on different sites is really tough. That’s why I’m excited about this new AI tool called Flick! 

It’s basically a social media personal assistant that handles all the content creation and posting for you. You just connect your Facebook, Instagram, Twitter, etc. and Flick studies how you usually post. Then it uses AI to generate post ideas, captions, hashtags – anything you need – that sound just like your brand’s voice.

It’s really cool because Flick lets you give feedback in real-time with polls and comments to get people engaging more. And it schedules and publishes posts so your social presence stays consistent without you having to spend hours on it!

The basic auto-posting and analytics are actually free forever. Then for $9.99/month you can upgrade to the premium version with more fancy AI features. For anyone managing social media for a small business or brand, I think Flick could be a game changer. It takes care of so much usually very time-consuming social media work for you!

Rapidely – Captivating Content Creation

As someone doing digital marketing, I know how crucial it is to keep publishing great blog posts, social captions, and other content. But dreaming up ideas and writing all of that can seriously wear you out! 

I recently found this free tool called Rapidely that helps take the pressure off content creation by using AI. It taps into the new GPT-4 algorithm that powers ChatGPT to turn even basic prompts into detailed, engaging long-form content. 

You just tell Rapidely your topic, and it’ll generate entire blog articles or social media captions tailored to your voice and niche. It can even create visual social posts complete with suitable images! Plus features to plan content and find hashtags.

As a busy entrepreneur or marketer, I think Rapidely could be a lifesaver. The free version lets you access 100 AI-generated pieces of content every month, which is pretty generous. And premium paid plans with unlimited generation start at an affordable $15/month. 

If you feel like you’re constantly racking your brain for content ideas or struggling to put words on the page, give Rapidely a try! It really takes the friction out of keeping your content marketing flowing.

Yotpo – AI-Powered Customer Reviews

Getting customer reviews can have a huge influence on whether people buy from your online store. But asking for reviews usually means boring manual outreach. That’s why I recommend checking out Yotpo – it’s a free tool that helps manage your reviews. 

It integrates with your ecommerce platform to automatically send customers a personalized review request timed right after their purchase. Yotpo’s AI picks the best wording to use in each request to maximize how many people respond.

It also shows off your best customer content like reviews and photos front and center through widgets and galleries. This builds trust and credibility with visitors seeing real experiences. On top of that, Yotpo’s AI scans reviews to highlight valuable feedback. 

There’s a forever free Starter version covering the basics like two review widgets and email requests, perfect for new ecommerce sites. Bigger businesses can upgrade to premium monthly plans starting at $99 for more robust features. 

For any online seller, I think Yotpo takes a usually tedious task – gathering credible reviews – and makes it simple through AI. That frees you up while bringing in more conversions! Definitely check them out if you sell online.

Beacons AI – Your Outreach Autopilot

Doing cold outreach to potential brand partners can move the needle so much for your business. But personalizing all those emails and follow-ups takes up so much time! That’s why I recommend trying out this free tool called Beacons AI. 

It uses AI to basically handle that outreach for you. You connect your email, share who your ideal partners are, and Beacons studies examples of your past outreach. Then it creates tailored pitch emails for you to quickly review and send.

Beacons tracks all your ongoing outreach in one dashboard for easy follow-up too. It even has other features like SMS, scheduling, and click tracking to make partnership building scalable.

The free forever plan lets you send 50 personalised cold emails per month, which is super helpful early on. If you need unlimited emails, premium paid plans start at an affordable $15/month. 

As a small business owner or marketer, I think Beacons could be a game changer for partnership outreach. It automates the tedious parts so you can focus on other priorities while still growing! Definitely worth checking out.

MarketMuse – Your AI-Powered Content Planner

Coming up with strategic content that really resonates with your audience and drives traffic takes a ton of keyword research and planning. Doing all that manually is super time-consuming! That’s why I recommend checking out this software called MarketMuse that uses AI to automate the process. 

Once you connect MarketMuse to your website, it studies your existing articles, products, and visitor behavior. Then it uncovers related topics and optimization opportunities you may be missing to inform your content efforts going forward.

The tool actually tells you the specific types of content like blog posts or ebooks that your audience wants more of right now. It’s like getting your content audit and editorial calendar done for you! 

MarketMuse even shows the highest potential topics and keywords to cover next based on search and conversion potential. So you know exactly which subjects will offer the most bang for your buck.

You can try MarketMuse’s Content Strategy software with all the bells and whistles free for 14 days. After that, paid plans start at $99/month. For any brand focused on maximizing content impact and ROI through strategic planning, I think it’s an awesome tool to have in your stack!

ChatGPT – Your AI Content Consultant

This AI chatbot called ChatGPT got crazy popular recently for being able to answer questions, explain stuff, write content and more, really accurately. It’s basically like having your own personal consultant via chat. 

I think where ChatGPT really shines for marketing teams is quickly whipping up written content. You just describe what you need – topic, length, tone – and this AI generates entire blog posts from scratch that fit. You can even ask follow-up questions to polish the drafts.

It’s great for all kinds of copy needs – SEO titles, social captions, FAQs, emails, landing pages, you name it. For free, it’s like having a whole content team in your pocket!

My marketing friends and I have also used ChatGPT to kick around creative branding and campaign ideas by chatting with it. This AI definitely saves you ample time on research and writing. 

Considering it’s free and super handy for various marketing uses from content creation to brainstorming, I’d say ChatGPT is one of the most game-changing AI tools right now. It almost feels like marketing on easy mode!

Level Up Your Marketing with AI

AI marketing tools are making it so much easier for brands to effectively reach and engage with customers. They can automate repetitive work, act as a pitch deck consultant, and provide valuable consumer insights that would be impossible to uncover manually.

In the coming year, I think effectively harnessing AI will become crucial for companies to stand out and stay competitive. The seven free tools highlighted here seem like a fantastic starting point. 

Apps like Rapidely and Flick could take content creation to the next level with AI writing assistants to develop captivating posts and social content effortlessly. Tools like Yotpo and ProAI offer a better understanding of what makes your audience tick. And leveraging AI from MarketMuse and Beacons can step up your strategy and partnerships.

With the right AI solutions handling tedious tasks and providing data-fueled recommendations, brands can problem-solve better, free up workloads, and fuel greater success. The marketing AI shift is clearly here – now it’s just a matter of stepping up to tap into it with forward-thinking tools like these!

Published By: Aize Perez