Since its launch in April 2006, Spotify has steadily climbed up the ranks and become one of the leading platforms offering quality music streaming services.
Through the years, the company has continuously introduced exciting innovations, revolutionizing the market and raising industry standards. With Spotify’s first hardware, “Car Thing,” this year seems to be no different.
A company that has crossed borders and oceans, Spotify is a popular music service provider. It is home to the millions of songs and podcasts in its unrivaled music library and houses some of the entertainment industry’s brightest stars.
Founded by Daniel Ek, it has grown as an internationally renowned company—one of the world’s largest podcast and music streaming sites with an estimated over 345 million active listeners per month. Apart from its user activity, Spotify has also become a welcome stage for countless emerging artists and established musicians who have returned with new music.
To better cater to these renowned and upcoming personalities and talents, Daniel and his brilliant team continuously improve the company’s brand of service and platform. In the 14 years since Spotify has been launched, it has only dabbled in ingenious software updates—until now.
Last April 13, 2021, Spotify officially announced the limited release of their first hardware device, the “Car Thing,” in the United States. The fresh innovation offers an awe-inducing range of services and is currently offered to select Spotify Premium subscribers.
“Car Thing is the easiest way to listen in the car,” the leading music streaming site’s official statement reads. “Play what you love, or find new music and podcasts on the road. Interact with the Car Thing using your voice, the touch screen, or the dials and buttons on the device.”
Boasting the latest technology and equipped with top-notch voice control features, the whimsically named “Car Thing” marks a promising start to Spotify’s hardware collection.
Through the brilliant invention, users will be able to upgrade long drives and run past the hassle of connecting their phones to the car’s Bluetooth speaker. By saying the phrase, “Hey, Spotify,” “Car Thing” awakens to take in requests and orders for a convenient and hands-free experience.
For those who prefer a “touch” function, apart from its screen, Spotify’s first hardware device is installed with four preset buttons along its top. The features will assist in saving favorite collections for future use—as consistent with the digital streaming site’s user-friendly interface.
However, the quality experience does not end there. “Car Thing uses the cellular connection on your phone to automatically download the next few songs, so you can continue listening during short patches of poor internet connection.”
Packaging new technology and a user-conscious platform in a sleek model, Spotify’s latest venture is a device of the future. Initially launched to provide high-quality sound in cars that don’t support modern, in-car listening systems, there is endless potential on how the “Car Thing” could be improved—and with the company’s track record of innovations, there is room for excitement.
Stay updated on the mass release of “Car Thing.” Learn more about the device and the leading digital music platform behind it on Spotify’s official website.
Opinions expressed by NY Weekly contributors are their own.