Photo by: Danny Diaz
Social media has made influencer marketing a mainstay in marketing, but the model and marketing expert Barbara Boller is well-grounded in other effective marketing methods that do not involve influencers or celebrities. Her expertise with user-generated content (UGC) sets her apart, and she hopes to propagate this knowledge and expertise to individuals and brands that need them.
The 30-year multi-talented entrepreneur has achieved immense success in the digital and creative world. She is an actress, model and content creator with a bachelor’s degree and master’s degree. In addition, she has more than ten years of experience in marketing and has traveled to places like China, Colombia, Mexico, and Canada for work.
Barbara Boller is well-versed in marketing services like content creation, social media management, UGC videos and consulting for big shopping events and photoshoots for big brands and magazines. Her experience and the excellent results she has achieved with UGC have made her a proponent of this marketing method, firmly believing it is the way to go in the marketing world.
User-generated content has achieved better results than influencer marketing in today’s world because audiences tend to trust natural marketing more than influencer marketing, which gives off an obvious feel. “I can say with certainty that this is the present and the future. Brands are still hiring models, mainly for their e-commerce photos, but when it comes to social media, being able to create a good video that has an organic feel makes you stand out from the rest and monetize,” Barbara revealed. “UGC is basically content (photo or video, but generally video) that is created with the purpose of being used as an AD on platforms such as TikTok. These videos are different from branded videos and big productions because they are supposed to bring the feeling of trust and reality. To work with UGC, you don’t need to be a model, you don’t even need to have a social media account or followers. You only need to know how to interact with the camera, how to read a script without sounding forced, how to edit small clips and how to make this video short, exciting and attractive to a certain target.”
Despite her strong love and passion for modeling, Barbara Boller has fused this love with marketing through social media and content creation. As a result, she has developed the ability to adapt to the evolving marketing space and has found success in fitting into the needs of different clients. “I feel like I am finally where I wanted to be, in a place where it doesn’t matter if I’m tall, short, skinny or not. What’s valuable to these brands is my ability to talk to their consumers and sell a product from the comfort of my home,” she said.
Barbara’s success stems from her knowledge of marketing and modeling expertise. With her traction in the industry now, she hopes to inspire younger people looking to join the modeling world to believe they can succeed in marketing. “Modeling or marketing for brands is not all about having a pretty face. You can also be knowledgeable or an expert in marketing to deliver value. UGC is here to stay, and there’s so much you can achieve with this mode of marketing,” she said.
