By: Marie Blythe
Kimberly Currie’s story is one of passion, persistence, and a deep-seated love for beauty. As the Founder and CEO of Wanderluxe Beauty, she’s not your typical beauty brand creator. With over 15 years of hands-on experience as a licensed Master Esthetician, Kimberly’s path was never accidental. She didn’t stumble into skincare; she carved out a niche with precision, dedication, and an unrelenting commitment to excellence. Wanderluxe Beauty is a reflection of her journey, her philosophy, and her vision for what the beauty industry can—and should—be.
From sneaking into her mother’s makeup stash as a young girl to earning the trust of celebrity clients in Los Angeles, Kimberly’s fascination with the beauty industry started early. “There was no other path for me,” she reflects. “It’s been a lifelong journey, and I’ve always been drawn to the glamor and creativity of makeup and skincare.” Her teenage years spent working in makeup stores and salons provided early exposure to the industry, but it was her work in spas across the country that gave her the expertise and insight that eventually shaped Wanderluxe Beauty.
Launching her first spa, OUI Beauty Studio, came with a particular challenge that would define her next steps: she couldn’t find a skincare line that met her exacting standards for use both in treatments and for retail. Rather than settling for subpar products, Kimberly took matters into her own hands, developing her own skincare line, OUI Beauty, to ensure her clients had access to only the best.
This pursuit of quality became a defining feature of her brand philosophy. While working hands-on with clients, she witnessed firsthand the shortcomings of mainstream skincare—products that were full of harmful, synthetic ingredients and offered only short-term solutions rather than addressing the root of skin concerns. “I realized there was a gap in the market for products that weren’t just effective but also safe and natural. I wanted to create something that I could personally stand behind,” she says. Thus, Wanderluxe Beauty was born out of a desire to elevate skincare with high-quality, safe ingredients that deliver real results.
One of the biggest hurdles people face when establishing a skincare routine, according to Kimberly, is consistency. “People are busy, and many skincare routines are complicated and time-consuming,” she explains. Many consumers also struggle to navigate the overwhelming array of products on the market. “It can be difficult to know what really works for your skin, and there’s so much confusion about ingredients and how they interact.” Wanderluxe Beauty’s products, including its signature dissolvable skincare petals, offer simplicity without sacrificing effectiveness—an ideal solution for the on-the-go lifestyle of modern women.
But what truly sets Wanderluxe apart is the innovative formulation behind its dissolvable skincare products. Kimberly’s dedication to using natural, plant-based ingredients is a game-changer in the realm of dissolvable beauty. While other dissolvable products are typically made with synthetic materials like PVA (polyvinyl alcohol), Wanderluxe’s products are formulated with natural bases like cellulose gum and pectin. “I refused to compromise on ingredient quality. Every consumer deserves better than what’s currently available, and our skin deserves the best,” Kimberly asserts. Her commitment to using safe, non-carcinogenic, and non-toxic components in her formulations ensures that Wanderluxe Beauty stands out as a trailblazer in an industry where quality can sometimes take a backseat to cost-saving shortcuts.
It’s not just Kimberly’s products that have garnered attention, but her entire career in the beauty industry. From local accolades for her spa OUI Studio, to national recognition of her skincare lines, Kimberly has made a name for herself as a trusted expert. Her first beauty brand earned an award at a major awards show in Los Angeles, and her Ultra Anti-Aging Moisturizer was recognized by The Independent. These recognitions have solidified her reputation as a thought leader and innovator, with publications like Cosmopolitan, Marie Claire, and The Huffington Post frequently quoting her insights.
As someone deeply immersed in every level of the beauty world, from client-facing services to product formulation, Kimberly is uniquely positioned to understand the evolving needs of the skincare consumer. This combination of experience and expertise allowed her to identify a significant gap in the market that Wanderluxe Beauty now fills.
Her journey, though, hasn’t been one of solo effort. Kimberly speaks highly of the chemistry team behind Wanderluxe’s innovative formulations. They had been approached by other beauty brands interested in developing dissolvable products, but ultimately chose to work with her. Why? “They saw my passion for skincare and my commitment to pushing the boundaries of what’s possible. They knew I wasn’t just another beauty brand owner—I have the experience, and I have the vision,” Kimberly notes. Together, they’ve created a line that combines nature’s great ingredients with cutting-edge technology to deliver real results.
Looking ahead, Kimberly envisions Wanderluxe Beauty disrupting the beauty industry in a big way. “We’re creating something entirely new. Our dissolvable petals are going to change how people experience skincare—no more leaks, no more restrictions during travel, just real, portable skincare solutions that work.” She also hopes to shift the conversation in the industry by encouraging consumers to move away from water-based products, which often serve as fillers in skincare formulations. “Why should we pay for water when we can pay for real, active ingredients?”
Wanderluxe is now available for preorder at wanderluxeskin.com and in stores at OUI Beauty Studio, Kimberly’s flagship spa. With the combination of innovation, natural ingredients, and Kimberly’s decades of expertise, Wanderluxe Beauty is poised to become a staple in the skincare routines of women everywhere. It’s more than just skincare—it’s a movement toward beauty that prioritizes health, efficacy, and empowerment.
Published by: Martin De Juan
