“Everything you always wanted is on the other side of fear” 

George Addair

From a small town in Siberia to a successful entrepreneur in the United States, this woman has been able to build her way through life to pursue her dreams.

There are different talents: the one you carry with you from birth and the one you forge through experience and pick up with whatever life throws at you. In this article, we talk about the combination of two talents of which this young woman’s life and achievement is a testimony.  Who is Kristina Lukianchenko?

From Siberia to the US: A Journey to Self-Development

Kristina may seem like a woman in her thirties because of her maturity and deep understanding of life, however, she is only 21 years old. Being originally from a small town in Siberia, she came to the US a few months ago to make her dreams come true.

A spirit like Kristina’s needs a challenging, inspiring environment, and this is why she moved to California. Leaving your home country out of necessity takes courage, but more courage it takes to leave because you simply want to grow and develop.

As a marketer and brand consultant she can work anywhere in the world which is one of the things she loves the most about her profession, and the US is the place she has chosen as the most suitable scenario for her career and personal path.

Changing People’s Images to the Eyes of the World

Kristina Lukianchenko is a marketer, a sales expert, and an advertising specialist. Her strongest feature as a professional is to help clients develop their personal brands. For her, the most important goal is to assist people and companies in presenting their products to the world. According to Kristina, if you do things right, people should learn about the brand, hear what it has to say, and understand its essence. Moreover, this applies to virtually all industries.

In her journey to making brands visible, Kristina is also enriched as she gets to learn from different areas of business, approaches, and types of entrepreneurship. In other words, with every client, she acquires new knowledge.

One of her service’s strongest points is the creation of a team. As Kristina likes to say, 70% of a brand’s success is based on teamwork. One person can climb one mountain but will be too tired to climb the second one. A team, on the other hand, can climb every mountain on the planet. She also takes care of the production aspects for influencers and companies to promote their brands. Thus, she advices corporations, blogs, startups, apps, music labels, fashion businesses, service providers, and other types of projects.

It is evident to her what a personal brand is. A person’s or business’s image goes beyond social media exposure: it’s about awareness. When somebody sees an M with a certain shape, they read “McDonald’s” and when they see an “f” on a blue circle, they understand exactly what this is. Reaching this point should be every marketer’s goal.

How it all began

What makes a person become who they are? Are we born a certain way or does life shape us? Actually, a combination of these two factors is what we see in a spirit like Kristina’s. She was born in a tiny town in Siberia called Krasnokamensk. The fact that her birthplace is on the border between three countries (Russia, Mongolia, and China) symbolizes the life that Kristina would eventually have.

During her childhood, she traveled a lot, and this contributed to her character. The early connection with various cultures made her flexible, tolerant, and pliable, features that are vital to any good marketer. Thanks to this experience she can easily relate to people and start a conversation virtually with anyone, regardless of their age, gender, or nationality.

Her creativity probably comes from her grandmother, with whom she spent lots of time while her parents were at work and who used to write her poetry.

All her close relatives say that Kristina was an active girl when growing up. She didn’t miss the opportunity to jump into creative endeavors and participated in all kinds of projects (involving theater, singing, and even modeling).

Although her decision to become a marketer came later in life, since she was a little girl Kristina dreamed of doing important things. She wanted to be remembered, but this was not it: she wanted to create something that would make a difference.

Kristina’s resilience and strength come from the ebbs and flows of life since she lost her father at a very young age. However, she found a way to make good out of the bad. Kristina herself acknowledges that she wouldn’t change a minute of her life story as every event led her to where she is now. Kristina is a young woman who is not afraid to go after her dreams, even if they take her to the other side of the globe.

Her deep soul and intelligent mind become evident when we hear Kristina’s opinion on life, achievement, and contentment. Her main goal is to be happy and have all her loved ones close so she can help them and be with them every step of the way. She firmly believes that a person should walk right into what scares them the most because this is precisely what helps a person grow. Kristina Lukianchenko lives by this philosophy.

A Successful Present, A Promising Future

What is the best place for a talented person to develop his or her skills? What is the land where dreams come true? Kristina chose the US, specifically California, as the optimal environment to develop her talent. Her goal is to help brands get solid positions in this coveted market thus contributing to the local service and product scenery.

Before she turns 27, she wants to have four companies of which at least two will be focused on marketing and advertisement. Since her grandparents and mother have been so supportive, she wants to plant this same seed by having her own family someday.

All in all, Kristina’s future looks as bright as her present, having moved to the US to find the spark that she needs to start the fire of her own personal and professional achievement. As Kristina usually says, you’ll never know if you never try it, and this motto is exactly what moves and inspires her to keep going through both prosperity and adversity.

By now, it’s clear that Kristina Lukianchenko achieved her primary goal: she is a happy woman. Now, she is also in a vibrant environment and has everything that she needs to develop her talent and keep helping brands and people connect with the world.

Published By: Aize Perez