TennisNow, a premier tennis academy based in Ashburn, has redefined the tennis coaching landscape with its innovative, athlete-focused approach. Founded in 2023 by Aaditiya Jaganathan, the academy’s rapid rise reflects a remarkable journey marked by perseverance, strategic innovation, and a commitment to athlete development.
At the heart of TennisNow’s philosophy is the belief that high-quality tennis coaching should be accessible to everyone, regardless of financial circumstances. Recognizing the expensive cost of coaching in the Ashburn area, which often prevents talented individuals from reaching their full potential, TennisNow set out to make tennis training affordable without compromising on quality. This ideology resonated deeply within the community and played a key role in the academy’s quick success.
Beyond coaching, TennisNow has shown a strong commitment to giving back to the community. Since its inception, the academy has organized monthly food runs, fed over 600 homeless individuals in the past few months, and participated in various charitable initiatives, as showcased on its Instagram. These efforts have further strengthened the academy’s bond with the community, reflecting its dedication to making a meaningful impact beyond the tennis court.
Despite its ambitious goals, the initial months were challenging. Aaditiya faced significant obstacles, including establishing credibility in a competitive market. The early days saw relentless efforts to recruit top-tier coaches and build trust with prospective clients while simultaneously developing programs that could deliver powerful results.
In addition to training, the academy emphasized building mental toughness, physical conditioning, and strategic preparation. These pillars formed the foundation of TennisNow’s broad approach, equipping players with the skills and resilience needed to succeed both on and off the court. Yet, implementing such a comprehensive model had challenges, including ensuring consistency across programs and maintaining it despite rapid growth.
Competitive opportunities have been another hallmark of TennisNow’s success. Hosting USTA and UTR-sanctioned tournaments provided athletes with platforms to showcase their skills and gain critical exposure. While these events have now gained widespread recognition for their organization and inclusivity, their initial setup required overcoming logistical hurdles and establishing partnerships within the tennis community.
Several client success stories underscore the impact of TennisNow’s approach. State-level championships, scholarships, and notable rankings in USTA and UTR competitions testify to the academy’s impact. These achievements, however, came against a backdrop of rigorous program refinement and continuous feedback from athletes and their families.
In a short time, TennisNow has experienced significant growth, reflecting its dedication to building connections within the community. This growth has not been without its challenges. Balancing a large number of new clients with the academy’s promise of personalized attention required scaling its operations strategically, including hiring additional staff and expanding facilities.
“TennisNow was founded with a clear vision: to redefine tennis coaching by putting the athlete’s needs first,” said Aaditiya Jaganathan, Founder and CEO of TennisNow. “Building a successful foundation in a short period highlights the effort and dedication invested in creating a valuable experience for our athletes.”
Looking to the future, TennisNow has ambitious plans to expand its reach. These include opening new locations, hosting more tournaments, and growing its coaching staff to accommodate rising demand. The academy aims to ensure that even more athletes can benefit from its world-class training programs and competitive opportunities, solidifying its position as a leader in the industry.
In just a few months, TennisNow has set a new standard for tennis coaching.
For more information, visit TennisNow’s Instagram or LinkedIn.
Published by Jeremy S.
