The modern clothing and apparel industry no longer sells clothes alone; they sell a lifestyle. Today’s top brands in apparel and clothing offer items that cover one’s body. They also amplify the image you want to project and the lifestyle. Accordingly, people are always looking for brands that they can connect with in such a way— brands like Boogie Apparel.
Boogie Apparel is a brand that seeks to be “for the people.” It was artistically created with dope collections while feeling comfortable in the brand. Justin “Clutch” Harris understands that it’s more than apparel; it’s a lifestyle. Justin Harris’ essential desire is to build a clothing company that closely knits his relationship with his clients through designs and conversations that happen in every purchase. The unique lifestyle designer wants the people to understand and grasp the idea that the company is willing to listen to its clientele’s needs and wants.
Justin “Clutch” Harris is an outstanding multipreneur who follows his passion for media and fashion. In 2016, Justin founded his brand known as In Boogie Boy Clothing. The name originally came from a group of friends calling each other “boogie.” He decided he wanted to tell his story through fashion, and that’s where he used his creativity. It blew up instantly both in publicity and sales to the point that this item would go out of stock every week. However, he encountered a speed bump because knowing the brand name “boogie boy” would not be able to reach its peak without a name change. While it looked like a setback for him, it was a setup to create and launch Boogie Apparel.
As more and more people subscribed to the Boogie Apparel lifestyle, Justin still wants to expand their reach to more people with a similar lifestyle. “I want to target anybody because I feel like everybody would like and relate to some part of my brand’s collection,” says the brilliant designer and business owner. Justin believes that what makes him stand out from his competitors is his ability to create long-lasting relationships with his team members and customers. He believes that creativity and customer service are two reasons his clothing company reached a new height of success.
Each person in the company truly stands behind the brand’s motto, “Family is Forever.” “When people shop with us, I want them to be comfortable to come to our site directly, leaving positive or negative feedback, and knowing that we will put the customer first and meet the needed requirements,” says the brilliant businessman.
Clutch always loved fashion and wore the latest brands, but when he got older, he realized that he wanted to express different feelings in his clothes and at that time, many brands weren’t doing that. That is why he created pieces like “Motivated by hate” and “No time to sleep.”
The versatile clothing designer and businessman have a heart for rising companies like him and desires for them to achieve success in this industry. He wants the world to know that Boogie Apparel is on its way to becoming an industry giant with the help of its creative and luxurious design and the kind of customer relationship they offer.