Social media platforms are undoubtedly the most powerful avenues to promote or market any brand today. It has made the world a much smaller place, allowing merchants, traders, and entrepreneurs from different regions to do business with each other quite easily. Social media has also connected them with their target markets seamlessly. Dr. Jimmy Sayegh, a chiropractor and owner of King of Cracks, knows this all too well, as social media saved his professional practice during the pandemic.
Dr. Sayegh talks candidly about how the pandemic proved to be one of the most difficult challenges he encountered with King of Cracks. He anticipated the economic hardship his business would experience and knew that it would greatly affect how he supported his family’s day-to-day needs. However, by deciding to leverage the power of social media, not only was he able to brave the threats of the pandemic effectively, but he was also able to surpass previous goals set for his practice. It was through social media that Dr. Sayegh was able to continue to grow his brand and connect with his clients even in the midst of the COVID-19 threat.
Today, King of Cracks has four million followers on social media, attracting people from different parts of the world. Chiropractic continues to be a rising medical practice as people see it as a natural alternative to health care. Dr. Sayegh is one of many licensed professional chiropractors around the world who went through thorough training to safely examine, diagnose, and treat musculoskeletal disorders and become licensed physicians.
Dr. Sayegh has big plans for King of Cracks, which is expected to expand globally. Apart from attending to the business aspect of his professional practice, he also wishes to empower others to learn the craft to reach more people who may be in dire need of chiropractic.
“National and worldwide growth is vital to my future vision of the brand. My future plans consist of opening multiple office locations across the nation and world. I see myself mentoring/educating future chiropractors, PTs and massage therapists and helping the field grow as a whole and work side by side with our medical professionals,” Dr. Sayegh shared.
Running a successful business is not a walk in the park. In fact, it demands so much from its owners. Dr. Sayegh urges new and seasoned entrepreneurs to continue to do what they do best and believe that in doing so, they will reap what they have sown.
“Find your niche, perfect it, become the best at it. Showcase your talent for the world to see. Don’t focus so much on growth but rather show the world your special talents and one of a kind characteristics. Social media growth takes time, persistence and love for what you do,” Dr. Sayegh said. “The one lesson I learned from social media is patience. It takes 100% commitment and dedication to grow your brand. Use all platforms possible that suit your niche. I advise everyone to network with others in your industry and remain humble. Focus on your growth yet keep in mind that someone out there is working just as hard as you, if not harder,” he added.
Dr. Sayegh has had the privilege of treating professional athletes such as DK Metcalf and Karim Benzema, among others. He also treated celebrities, actors, directors, and musicians such as Ava Duvernay, Ross Mathews, and Larry Hernandez.
Opinions expressed by NY Weekly contributors are their own.