The Future Of Skin Care
Canadian all-natural skin care company, MPRVE Naturals Inc., sold over 3,000 units of its flagship “Strut the Butt” cream in just 3 days at the beginning of October. MPRVE Naturals launched the “Strut the Butt” cream as a pre-sale which quickly gained traction in Canada and the United States which led to a sell out after a few days.
MPRVE Naturals uses all-natural ingredients to design luxurious creams that are clinically proven and dermatologically tested. Specifically, “Strut the Butt” body cream is a powerful antioxidant, aloe vera complex, and caffeine tightening formula. The cream reduces stretch marks, fine lines, and cellulite while increasing skin hydration and firmness. It is the first major breakthrough for the young company that is also releasing a face cream later this year and a cleanser in 2022.
The global natural skin care products market grew to $11.44 billion in 2020 which was due to the increasing popularity of natural and organic ingredients in beauty products. The market size is expected to reach $17.40 billion in 2028 as consumers become more conscious about the negative effects of chemicals on their skin and in the ecosystem. Furthermore, celebrities like Gwyneth Paltrow and Tom Hanks have been supporting the adoption of natural and sustainable skin care brands like MPRVE Naturals.
The company looks to be properly positioned to do well in the natural skin care market. A recent study found that 75% of consumers would prefer to buy products that have a lesser impact on the environment. To go further, 40% of consumers said they are willing to pay more for all-natural products but this is where MPRVE Naturals changes the narrative. Although most all-natural skin products are typically priced at a premium, MPRVE Naturals has been able to keep the cost of their products in line with traditional skin care products.
Ingredient and Packaging Sustainability
MPRVE Naturals employs a full circle sustainability (FCS) commitment:
- Body Sustainability – All-natural ingredients
- Planet Sustainability – Compostable packaging
- Business Sustainability – Ingredients sourced where they grow.
When MPRVE Naturals sources ingredients where they grow, it removes the middleman from the transaction. This process allows for global producers to be fully compensated for their efforts in sustainable cultivation. The company will foster this business practice into the future as they grow which will provide support for global producers.
It’s clear MPRVE Naturals is committed to developing all-natural and sustainable products, providing real benefits to individuals, while leaving a minimal impact on the environment. To go further, every purchase of an MPRVE Naturals product helps go towards planting trees in areas of need. This commitment has earned the company a “No issue Eco Packaging Alliance” designation. In 2022, the company will look to increase its social responsibility by providing support for the conservation of state parks, provincial parks, and national parks.
MPRVE Naturals is also 100% cruelty free and vegan, all ingredient and packaging suppliers must also follow this same policy. Learn more about this fast growing company at www.mprvenaturals.com
